article thumbnail

Role of Knowledge Management in the Retail Customer Experience Scenario

Retail TouchPoints

According to Forbes, today’s business benchmark is customer experience. The key to having that edge over the competition is delivering top-notch customer experience, ensuring the quality of well-trained staff and continuously studying customer behavior and trends to ensure that customer needs and expectations are met.

article thumbnail

How Brand Perception and Shared Values Fundamentally Impact Customer Experience

Retail TouchPoints

Throughout my career as a customer experience (CX) practitioner, I’ve seen brands make the same mistake time and again by believing that metrics alone improve customer experiences and loyalty. Too many organizations are content with merely managing their experiences and setting better metrics as their only North Star.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Customer Experience? Why Now?

Forrester eCommerce

I’ve always enjoyed Forrester events, both as a customer more than a decade ago, as an analyst presenting, and as a research director acting as MC. One of the things I was most looking forwards to in 2020 as I returned to focus on our European consumer research was CX EMEA. It’s a chance to […].

article thumbnail

Why Presentation Skills Are Important in Marketing

Kissmetrics

One interesting thing about this is that you’d also find a lot of those traits in people with exceptional presentation skills. To put yourself out there and present to a room full of people, you need to be at least a little adventurous. To make it as a marketer, excellent presentation skills are pretty much nonnegotiable.

article thumbnail

How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Prepare to be inspired as we unravel the secrets to success in a fast-paced retail environment, where a well-crafted data strategy is the key to unlocking sustainable growth 📈 You’ll walk away with insights into the following: Deep dive into analytic techniques and the inherit value of data 🔍 The key to leveraging data and improving (..)

article thumbnail

The History, Present, & Future of AI (Artificial Intelligence) and eCommerce

Groove

Embracing Automation in the eCommerce Era Fast forward to the present day, where eCommerce has become a prominent force in global trade and business. Today, businesses have access to advanced AI tools and technologies that empower them to streamline operations, personalize customer experiences, and drive growth.

article thumbnail

Creating a Better eCommerce Customer Experience

Groove

The topic of these articles varied: from the things wrong with eCommerce shopping; to information gathering through online coupons; to marketers gathering information about eCommerce customer experience. It is always best to present the shipping cost information to a customer as soon as possible. Signage inconsistency.