Making It Real: Disruptive Technology To Elevate the Customer Experience

Retail TouchPoints

By Austre DeHaro and Brandon Pemberton, Point B Store experience is an essential element of success, particularly as retailers lose market share to assortment and price players like Amazon and Walmart. A company’s value proposition articulated through store experience becomes the product.

Beacon Technology: Shining A Light On Customer Experience

Retail TouchPoints

By Miguel Ramos, Confirmit Retailers are facing increasing pressure to create a compelling and interactive shopping experience. We’ve all had those shopping experiences where you’re “just browsing,” and suddenly you’re leaving the store with two bags in hand.

The Retail Customer Experience Is Changing — Is Your Brand Ready?

Retail TouchPoints

By Randy Malluk, Triad Retail Media Voice-enabled technology was the talk of the show at CES this year, with Google and Amazon in a near arms race to own the market. So where does the retail customer experience fit in?

How chatbots can optimize customer experience (CX)

GetElastic

Imagine a customer service experience where the business representative is always available, friendly and equipped to handle any inquiry you send their way. Chatbots are an artificial intelligence-powered technology designed to engage in conversation with human users over the internet.

5 Steps To Creating A Better In-Store Customer Experience

Retail TouchPoints

By Derek Dykens, Cisco Traditional retailers are feeling immense pressure to improve the in-store customer experience as innovative, digital-first competitors continue to enter the brick-and-mortar space. Now that sounds like a better experience for everyone.

Better customer experience means targeting people, not buyers

GetElastic

The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product.

Voice Technology is Changing the Rules of Ecommerce and Customer Experience

GetElastic

Customers will talk to their devices, skipping the “tedious” process of typing or scrolling through information. It sounds like a scene from Star Trek, but voice recognition is already being used by some brands to transform the customer experience.

AUDIO: Shoppable Video Creates Unique Customer Experiences And Differentiates Brands

Forrester eCommerce

When British lifestyle brand Ted Baker wanted to create a compelling customer experience, it employed the storytelling power of video and augmented it with interactivity. online retail digital business retail shoppable technology video

Retailers: Use In-Store Sensor Tech To Understand And Enhance Customer Experiences

Forrester eCommerce

Sensor-based technologies have been around for a while now — remember all the beacon hype? — customer insights digital intelligence in-store marketing digital transformation in-store sensors location intelligence

The Keys To Providing Great Customer Experience: Listen And Respond Quickly To Loyalty Program Feedback

Retail TouchPoints

By Luis Artiz, Epson America Most retailers understand that their success depends heavily on their ability to provide a positive customer experience (CX). Its original loyalty program awarded Woolworths customers with Qantas frequent-flyer points.

Keep Experimenting To Apply The Best Digital Technology For Your Store Environment

Forrester eCommerce

Retailers are slowly moving beyond omnichannel fulfillment capabilities in stores to invest in digital store technologies that empower store associates, improve customers’ engagement, and enhance store operations.

Econocom launches solution to improve retail customer experience

Retail Technology Review

Econocom has introduced its dedicated retail solution – Econocom Retail – designed to align the online and offline technology elements of the customer buying journey. The solution was developed as part of Econocom’s wider strategic approach that focuses on placing the technology end-user at the heart of any digital transformation project.

How to stop wasting resources to improve the customer experience

GetElastic

Are you wasting valuable resources trying to improve customer experience? They see customer experience as isolated touchpoints: physical stores, mobile apps, web store, social media. Customers are looking for new and better experiences.

5 ways retail technology will improve the eCommerce customer experience in 2019

TradeGecko

Over the past decade, the rise in eCommerce has transformed the retail experience - and this trend only continues to grow. However, let’s be honest: most SMBs have a love-hate relationship with eCommerce technology. Customer Experience eCommerce Customer Experience

Better customer experience means targeting people, not buyers

GetElastic

The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product. Interact with customers on their terms.

Frictionless Commerce – the future of customer experience is seamless

GetElastic

As we close out 2018, there’s a lot of new experiences (like checkout-free stores), surprising acquisitions (like the Amazon/Whole Foods merger) and more to reflect on and leverage for the year ahead. Every year brands raise the bar for improved commerce experiences.

The Realities of Rural 5G Deployment in the US

Forrester eCommerce

Early last week, Ajit Pai, the Chairman of the US Federal Communications Commission (FCC) announced his approval of the merger of T-Mobile and Sprint. This will result in a third mega-carrier in the US mobile wireless market, which is a good move for consumers like you and me.

Mobile 300

Enable Marketing’s CX Ambitions With Real-Time Interaction Management

Forrester eCommerce

One of our 2019 B2C marketing predictions is that enterprise marketing technology will meld with customer experience (CX) investments to deliver the relevancy and consistency that consumers crave from brands.

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

age of the customer blockchain business technology (BT) chief information officer (CIO) customer experience digital disruption emerging technology hybrid cloud Information Technology Innovation marketing & strategy technology

Align Martech Investments With Your Digital Transformation Strategy

Forrester eCommerce

Customers demand that marketing coordinate with sales, service, and commerce to deliver better experiences.

Redefine “Digital Transformation” In The Era Of Technology-Driven Innovation

Forrester eCommerce

Is it about digital customer experiences? business technology (BT) digital transformation technologyWhat does the term “Digital Transformation” mean to you? Digital operations? Transforming business models? Leveraging software ecosystems? Is it a floor wax? A dessert topping? Digital Transformation” as a term loses meaning when it involves everything under the sun. Over the past few years, we’ve seen companies label anything and everything as “Digital Transformation”.

In XD Providers’ Emerging Technology Work, Machine Learning And Chatbots Mature Fastest

Forrester eCommerce

Experience design (XD) providers we surveyed told us that among emerging technologies, clients most often ask them about machine learning, chatbots, the internet of things (IoT), and augmented reality (AR). customer experience customer experience strategy digital customer experience product design experience design providers human-centered design

Top 4 Reasons Why Headless Commerce is Better for Customer Experience

GetElastic

Leading brands find that a headless commerce solution enables them to rapidly provide innovative customer experiences. Make user experiences consistent. Personalize the customer experience.

Digital Store Technologies Take the Stage For Both Customer and Associate Experience

Forrester eCommerce

Digital retail theater is becoming reality for consumers as retailers rush to find ways of attracting and retaining store customers. What is digital retail theater?

Nordstrom’s Acquisitions Show Personalization Will Continue To Be Critical For A Winning Customer Experience

Retail TouchPoints

By Tom O’Keefe, 4-Tell Nordstrom has long been synonymous with the words ‘Customer Experience.’ These investments speak to Nordstrom’s commitment of providing superior service through the omnichannel and personalization capabilities these technologies bring to the table.

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

As The (Blockchain) World Turns: Part 1 A couple of announcements in particular this week served as a reminder that enterprises and vendors alike remain committed to leveraging distributed ledger technology (DLT).

How the Customer Experience is Powering the Fastest Growing Brands

Kissmetrics

Stitch Labs is a purpose-built inventory management software to help brands improve customer experience and scale efficiency. When we talk about the future of retail, industry news is abuzz with the idea of brands creating experiences for their customers.

To Get Ahead with Customer Experience You Need Headless Commerce

GetElastic

Is your single-stack ecommerce platform limiting your customer experience and your company’s ability to innovate? Adding new front-end experiences involves working with backend code, and often requires specialized developers skilled in the stack’s language.

To Get Ahead with Customer Experience You Need Headless Commerce

GetElastic

Is your single-stack ecommerce platform limiting your customer experience and your company’s ability to innovate? Adding new front-end experiences involves working with backend code, and often requires specialized developers skilled in the stack’s language. Consistent experience.

Looking Forward In 2018: The Technology That Will Save The Customer Experience

Kibo

What is the technology that will save the customer experience? The post Looking Forward In 2018: The Technology That Will Save The Customer Experience appeared first on The Omni Channel. Is it face […].

Optimize Your Amazon Customer Experience with Video Content

ROI Revolution

One key strategy that can help you optimize your Amazon customer experience is the inclusion of video content on your Product Detail pages, your Amazon Store pages, and Customer Reviews. Customer Video Reviews. Customers upload these videos.

Digital commerce is playing a pivotal role in customer experience strategies.

GetElastic

Digital commerce is playing a pivotal role in customer experience strategies. The world’s leading research firm, Gartner, recognized that digital commerce is a key way to acquire customers, develop relationships, drive revenue and reduce costs.

Retail Customer Experience: The Key to Success

OrderDynamics

Retail Customer Experience: The Key to Success. I have participated in many vendor presentations and retailer discussions where the phrase “customer experience” has been used. Everyone agrees that a positive customer experience is a necessity for retail “winners”.

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

Having A Digital Ad Strategy Doesn’t Mean You’re Ready For This $100 Billion Market This week, the IAB announced that US digital ad spend topped $100 billion for the first time last year.

The Data Digest: Understand Emotion To Drive Technology Engagement

Forrester eCommerce

Thanks to the rise of empowered consumers, products and experiences that once seemed improbable, such as (literally) instant delivery, are now integral to our lives.

If You Want To Dominate, Then Disrupt

Forrester eCommerce

age of the customer chief information officer (CIO) customer experience digital business emerging technology Innovation Tech-Driven InnovationClients never tell us their business wants to be an also-ran.

Predictions 2019: Transformation Goes Pragmatic

Forrester eCommerce

age of the customer business technology (BT) customer experience digital transformation prediction predictions 2019 promotedOur Predictions 2019 guide, “Transformation Goes Pragmatic,” is live. What do we mean by pragmatism?