Harnessing the Potential of Returnless Refunds to Improve Profitability and Customer Experience
Retail TouchPoints
MARCH 6, 2024
Circumstances aren’t always ideal, though, and the tools brands need aren’t always within immediate reach. At a time when acquiring a new customer is five times more expensive than retaining a current customer, there is another return on this investment that might be even more lucrative in the long run.
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