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Target and FAO Schwarz Partner for Exclusive Toys and Product Drops for Holiday 2022

Retail TouchPoints

Target has entered an exclusive multiyear agreement with FAO Schwarz to begin offering the iconic brand’s toys at Target stores and on target.com starting in October 2022. The curated assortment of toys will feature items at prices ranging from $9.99 can enjoy this experience at their local Target store.”. to $149.99

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Forrester’s Digital Go-To-Market Review: Kid, Baby, And Toy

Forrester eCommerce

In this review, we evaluated 27 kid, baby, and toy brands on five elements: direct-to-consumer strength, brand visibility online, distribution and e-control, organic consumer enthusiasm, and product innovation.

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Report: Tru Kids Shutters its Two Toys ‘R’ Us Stores After One Year

Retail TouchPoints

Tru Kids has closed the two Toys ‘R’ Us outlets it opened in 2019, according to Bloomberg. The company will still operate its ecommerce site, which directs shoppers to Amazon to make purchases, and license the Toys ‘R’ Us brand to stores in non-U.S. The new entity opened stores at the Garden State Plaza in Paramus, N.J.

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Holidays in the Metaverse: Macy’s Parade Goes Virtual, Mattel Debuts Marketplace for Toy NFTs

Retail TouchPoints

Two of the biggest names of the holiday season — Macy’s , producer of the iconic Thanksgiving Day Parade, and toy maker Mattel — are doubling down on the world of Web3 this season with the debut of new virtual activations. A New Space for Digital Toy Collectors.

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Walmart Prepares For A Digital Holiday Season With Online Toy Lab

Retail TouchPoints

Walmart is pivoting its toy promotion strategy for an e-Commerce-heavy holiday with the launch of its Walmart Wonder Lab , a site that lets kids unbox and play with toys digitally. The tool will let kids try out the season’s most popular toys without needing to leave their homes.

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Ikea Taps Meta’s Tech for New In-Store AR Game in Sweden

Retail TouchPoints

Ikea ’s marine-focused Blåvingad toy line is the inspiration behind a new interactive AR experience — Lilla Äventyret (The Little Adventure) — that launched in 21 Ikea stores across Sweden on Feb. Ikea’s Blåvingad toy collection launched in October 2022 and is produced in part from recycled plastic cleaned from the ocean.

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Can Kohl’s New Merchandising Strategy Create Holiday Magic?

Retail TouchPoints

While discounts and deals will be core, the ailing department store chain is also prioritizing in-store merchandising and curation to improve the customer experience. To make finding the perfect gift even easier, Kohl’s has developed a new front-of-store experience, aptly called Gift Shop, that is curated for various holiday gifting needs.

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