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How Retailers Can Use AI to Improve Customer Experience and Build Trust

Retail TouchPoints

With the sector continuing to experience accelerated growth, major retailers are looking for ways to maintain and build trust while dramatically improving customer experience and orchestrating cohesive customer journeys. AI-driven solutions offer businesses a powerful way to personalize customer experiences.

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AUDIO: Shoppable Video Creates Unique Customer Experiences And Differentiates Brands

Forrester eCommerce

When British lifestyle brand Ted Baker wanted to create a compelling customer experience, it employed the storytelling power of video and augmented it with interactivity.

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How To Prove The ROI Of CX (Video)

Forrester eCommerce

Today’s business environment makes it even more critical that CX pros clearly lay out the financial benefits of investing in customer experience. I've put together a video that demonstrates how a solid CX business case leads to meaningful and measurable business results. Watch now.

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David’s Bridal to Debut New Store Format Designed for One-on-One Customer Experiences

Retail TouchPoints

The revamped stores will feature a new layout designed to support one-on-one customer experiences. At the new locations customers can walk in or make an appointment, and use the services of an expertly trained stylist and in-house alterations artisan. West Chester Township, Ohio, Lexington, Ky. and Cool Springs, Tenn.

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Video: Boost Customer Engagement With Personalized Video

Forrester eCommerce

When a car insurance company wanted to boost customer engagement during the onboarding process, it turned to personalized video. No longer a gimmick, brands across verticals use the technology to create unique customer experiences at scale.

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3 eCommerce Product Videos To Drive Product Page Conversion

Groove

Although great product photography is an essential component to increasing conversions, eCommerce product videos also help to convert shoppers into customers. According to Wyzowl , 80% of video marketers say video has directly helped increase sales. eCommerce Product Videos. Let that sink in for a second.

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From Online Quizzes to In-Store Screens, Madison Reed Emphasizes a Fluid Customer Experience

Retail TouchPoints

Madison Reed responded by building out its omnichannel experiences: in the last 18 months , the retailer has launched virtual hair coloring parties, added video consultations and introduced video screens at its Color Bars. Interactive Screens Tie the In-Store Experience Together.