The Psychology Behind Customer Loyalty


But it’s less common to come across enthusiastic fans of ecommerce brands—fans who would blindly follow certain companies and their products anywhere. . But few brands are lucky to attain the ranks of true customer loyalty. Understanding customer psychology.

How FOMO Can Create Customer Loyalty


FOMO is an appealing way to push your customers to click “Buy” again and again. For example, many B2C marketers used to rely on flash sales or coupon expirations to create a sense of FOMO. Ask your loyal customers to: Show off the newest purchases in a photo to win a free product.

How to Make Social Commerce the Key to Unlocking Customer Loyalty


Nearly 25% of business owners are selling through Read more The post How to Make Social Commerce the Key to Unlocking Customer Loyalty appeared first on Ecommerce Marketing Automation | Omnisend. Marketing Tips customer loyalty Email Marketing social commerce Social Medi

The Top 10 Mistakes Ecommerce Marketers Make


Most advice for ecommerce marketers focuses on what you should be doing to improve your brand’s marketing. Even if you’ve created a robust ecommerce marketing strategy, doing the wrong thing at the wrong moment could chase away even your very best customers.

Ecommerce Marketing Ideas That Don’t Offer a Discount


Beyond that, discounts can train your new customers to wait and purchase only when you offer a discount. You know discounts can be effective tools to encourage new customers to make a purchase. Isn’t that basically ecommerce marketing strategy 101?”

Map Your Ecommerce Marketing to the Customer Lifecycle


Much like the phases of the moon, your buyers go through a series of stages as they engage with your ecommerce brand. First, an anonymous user browses your site, then makes a purchase, then another, and slowly but surely becomes a loyal customer. Outline Your Customer Lifecycle.

Seriously, Stop Trying to Beat Amazon at Ecommerce


It’s just not worth it to try to beat Amazon in the world of ecommerce. . And Amazon is rapidly expanding into new markets like groceries, fashion , and even fitness. It seems like no matter what you do as an ecommerce retailer, Amazon is pushing into your space and taking over.

How to Set Up an Ecommerce Loyalty Program to Improve Retention, Build Community and Drive 5X in Sales


Costco is willing to go to great lengths to keep their customers satisfied. The Net Promoter Score is a tool that can be used to gauge the loyalty of a firm’s customer relationships and can be related to a firm’s revenue growth. What is a Customer Loyalty Program?

Who Exactly is Your Ideal Ecommerce Customer?


Is your ideal customer: A. A 20-year-old college student who loves football and wants a custom-printed t-shirt with their team’s fight song? These are all incredibly specific buyers who are all looking for something very different from an ecommerce brand.

How 5 Brands Grew Their Customer Lifetime Value 2X in Less Than 1 Year with Loyalty Programs


Retaining customers isn’t easy, but it’s important to do for businesses of every size. After all, the sure fire sign of a healthy brand is a growing number of repeat purchases from already existing customers. You can clearly see the number of new vs. returning customers.

How to Find Your Customer Niche and Dig In


There’s something to be said for ecommerce businesses that can hone in on a single idea and capitalize on it to perfection. They’re offering buyers focused, curated, and high-quality products that serve a small and specific customer niche. Another upside of ecommerce niches?

Why Should You Care About Ecommerce Lifecycle Automation?


The customer lifecycle is a beautiful thing. In an ideal world, it ends with a meaningful relationship: a new loyal customer. As your customers move through their unique lifecycle stages, your ecommerce brand should engage with them at each step of the way. Loyal customer.

How Used Zaius to Double Their Repeat Purchase Rate


Most ecommerce marketers know that on average, 80% of your sales will come from 20% of your customers. Manillo believes in “better shopping,” and places emphasis on lightning-fast delivery, low prices, and superior customer service (they have an average rating of 5 stars!).

How Retailers can Increase Retention and Loyalty After the Holidays Have Ended

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Consumers are demanding exceptional experiences, throughout the customer journey at all times of the year. You’ll want to focus on increasing the value of current customers, and keeping all your new customers. A 5% increase in loyalty can drive the avg.

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Why a Holistic SEM Approach Makes for Guaranteed Growth!

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It’s no wonder that some merchants can’t seem to achieve the growth they want with search engine marketing. A marketing strategy that is interconnected, cross-channel, and cross-platform, is what merchants and retailers need to drive Revenue and Return on Ad Spend.

The 8 Tools and Strategies Proven to Acquire New Customers & Increase Customer Engagement


How is a sinking ship different from a failing ecommerce site? You can’t – so you better do everything in your power to keep the customers coming. The whole ecommerce game boils down to getting people to buy your product. Customer Acquisition Tactics: The 4-Step Process.

30 Proven Ways To Drive Ecommerce Traffic and Conversions To Your Online Store


This post will teach you exactly how to do that, subsequently increasing sales, revenue, and customer loyalty. How to Drive Ecommerce Traffic and Convert Customers. This is us leading you to the ecommerce waters – it’s now up to you to drink. Lowest AOV customers.

The Ultimate 2018 Ecommerce Checklist: 31 Experts Prioritize 19 Growth Tactics to Implement Now


Immediately following Cyber Five of 2017, I sent an email out to a bunch of ecommerce experts and multi-million dollar ecommerce store owners. That latter reason had me asking these crazy smart, crazy successful folks what was on the horizon for ecommerce in 2018.

The Complete Ecommerce Analytics Toolkit: 29 Reports, 6 Actionable Steps + 2 Free Guides


In ecommerce, it means this: You don’t have to outsell your competition today. If you do that, if you can earn more sales, more loyalty and more market share each day after the next –– you will win. That’s why ecommerce analytics are so incredibly important for online brands.

PPC Strategies & Optimizations for 542% ROAS on Google and Facebook


For ecommerce businesses, there are few better advertising tools and channels out there than Google and Facebook. BigCommerce customers can download the one-click app to begin advertising on Google AdWords without having to drop any code for conversion tracking (it’s included in the download).

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Instagram Shopping: The Future of Mobile Ecommerce + 19 Tips to Increase Conversions Now


Through the upcoming integration, BigCommerce customers will soon see Instagram as an option in the BigCommerce Channel Manager, allowing you to sync your product catalog with Instagram. When it comes to Instagram, ecommerce businesses by and large recommend the platform.

7 Reasons Why Ecommerce Sites Need Affiliate Marketing


Marketing your ecommerce business involves testing, optimizing, and ensuring your brand message attracts customers to act, all while being ROI-positive. If only there was a marketing tactic that allowed you to pay for marketing dollars, after the sale occurred.

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6 Ecommerce Lessons for Why Amazon is so Successful


Since its launch in 1994, Amazon has grown to become an ecommerce behemoth. alone, Amazon is the uncontested ecommerce leader and continues to grow and innovate. Use them to make your ecommerce business even stronger. Meet the needs of your customers.

How Ecommerce Brands Should Approach Content Marketing in 2018


Content marketing is changing. How Content Marketing is Changing. There’s been a growing concern among many businesses, brands, and marketing professionals lately that content no longer provides the value that it once did. What Should Content Marketing Look Like in 2018?

49 Tips & Strategies for Successful Holiday Marketing Campaigns


For most, the answer is a resounding “not yet,” which means there is no better time than now to start thinking about your holiday marketing campaigns. Bill Widmer, Ecommerce SEO & Content Marketing Consultant. Starting early can help marketers avoid rushing later.

Coupon or No Coupon: What Should Your Ecommerce Discount Strategy Be?


We’ve all had that moment of jubilation when a coupon code magically appears while we’re browsing items on an ecommerce site. In today’s ecommerce landscape, this insatiable need to snag a discount before placing an order speaks to the price-obsessed consumer mindset today.

A Customer’s Second Purchase Is More Important Than Their First


Few things are as satisfying to a marketer as a new customer making their first purchase—it’s basically the marketing equivalent of winning an Oscar. But what happens if that customer buys once, and only once? Optimize your marketing content to stand out.

Every Marketer Must Become a Cutting Edge Technologist


When you think of your role as a B2C marketer, does “technologist” immediately come to mind as a description? You spend a lot of time evaluating, using, and optimizing your marketing tech stack all while staying up on the latest trends in the industry.

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WEBINAR: Engineering the Repeat Purchase in Ecommerce


Ecommerce is more competitive than ever. Marketers everywhere are all hyper-aware that the cost of paid ads is rising across platforms, Amazon continues to gobble up the market, and new ecommerce brands pop up each day. In such a competitive market, you can’t keep doing what you’re doing and expect to succeed forever. It’s simply not realistic to continue to rely on new customer acquisition alone to drive your revenue growth.

The Importance of Mapping the Customer Journey in Ecommerce


Whether you’re welcoming an influx of new customers from Black Friday and Cyber Monday or planning for growth next quarter, it’s always a good time to assess how new customers fit into your ecommerce brand’s overall marketing goals. Think about your target customer.

Why B2C Marketers Need a Single Source of Data


Data is at the core of all ecommerce marketing today. Data allows you to measure the success of your email marketing campaigns; shows you what ads are performing well; measures traffic coming to your website; and helps you understand what products are most popular with your buyers.

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5 Best Shopify Apps To Help Boost Your Holidays Now

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But how does an eCommerce store stand apart from the competition and ride the holiday wave through tons of saturated mass-marketing? Yotpo is a platform that helps online businesses acquire, convert, retain, and understand customers through user-generated content.

Don’t Be Afraid of Multi-Channel Marketing Attribution


Marketing attribution can be a little intimidating. If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. There’s a reason so many marketers are focused on multi-channel attribution today: it’s incredibly important.

6 Valuable Lessons from Etail East 2018


This week, thousands of retailers converged on Boston for Etail East 2018 to network and learn the cutting edge of ecommerce. We’ve broken down the top takeaways from all the best sessions and exactly what you need to know to succeed in the ever more competitive world of ecommerce. Traditional Brands Are Moving Aggressively into Ecommerce. “I Jim Edgett, Head of Integrated Marketing at Gamestop. The Customer Is the Center of Everything. “We

Google Shopping Strategies to Fight Amazon


The ecommerce behemoth’s vast product range, easy shipping options, convenience, and speed mean that it has a stronghold on the ecommerce market. While you should still be selling on Amazon, you can compete in your own way by offering a better customer experience across multiple channels. To do this, you need an omnichannel marketing strategy that can help you take advantage of new opportunities as they arise. Control the customer experience and build loyalty.