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3 Ways to Maximize Zero-Party Data Collection During Black Friday and Cyber Monday

Retail TouchPoints

With the holiday shopping frenzy fast approaching, here are three ways for online retailers to maximize their collection of zero-party data during the Black Friday and Cyber Monday rush. Indeed, there’s a golden opportunity ahead for ecommerce brands to gather a wealth of insights directly from their shoppers.

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Four Customer Experience and Commerce Trends That Will Define 2021

Retail TouchPoints

The customers of one of my clients, a retailer of hobbyist products, skew older and retired and did less shopping online. But with a massive surge in online sales during the shutdown, building out a full ecommerce site was immediately a top priority. Voice commerce.

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Bot Rot: 5 Reasons Why Retailers Need to Ensure Products Go to People

Retail TouchPoints

Almost 30% of online retail traffic is now bots. And every day it gets harder for genuine customers to buy in-demand products directly from online retailers. Bots break down customer trust and loyalty. Resellers and bots aren’t fussy or loyal customers. 2021 saw bot traffic grow 5.5

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The New Normal: CPG’s Return to the Customer

Retail TouchPoints

The rapid growth of ecommerce and proliferation of subscription services is changing the retail landscape for good. Deloitte Digital estimates that online retail is growing at more than twice the rate of brick-and-mortar sales. And within ecommerce, subscription models are becoming increasingly popular.

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Can Ecommerce Make You Rich? The Road to Ecommerce Riches

Shopping Signals

The convenience of online shopping appeals to consumers, while the potential profits entice entrepreneurs. Let’s explore what it takes to find financial success through online retail. Like any business , an online store requires strategic planning, hard work, and perseverance.

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The rise of conflicted consumerism: Cost-of-living prompts UK shoppers to weigh up price versus principles in buying decisions

365 Retail

Despite this seeming paradox, it means retailers now need to cater for both polar ends of the conflicted shoppers’ value spectrum if they are going to win custom, loyalty and lifetime value.” 15% of ‘green’ Millennials were also choosing to buy denim, widely considered to be an environmentally poor fashion choice.

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The Best Advertising Strategies for Your eCommerce Store in 2021

eCommerceFuel

Online sales reached nearly $800 billion — 32% higher than the previous year. Most experts agree that the face of online retail has been forever changed by shifts in both the online shopping mindset and technology introduced in 2020. Loyal, repeat customers are worth 10x their initial purchase over their lifetime.