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High Levels Of Trust Elude US Financial Services Firms Again

Forrester eCommerce

US financial services brands are struggling to earn high levels of customer trust. Forrester’s Financial Services Customer Trust Index (FS Trust Index) revealed that customer trust in US financial services firms in 2023 was relatively weak and largely unchanged from 2022.

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Retailers Must Embrace Financial Services, and Quickly

Retail TouchPoints

Retailers know that customer engagement must be the focus of their marketing efforts. And it’s increasingly clear that brands that embrace financial services within the customer journey are scoring highly on engagement scores. Customers expert more, and those brands that do not deliver will fall behind.

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Customers’ Trust Was Weak Across US Financial Services Brands In 2022

Forrester eCommerce

How well did US financial services firms rank in terms of customers’ trust in 2022? Our new research reveals the scores and rankings of 54 US brands across auto and home insurance, banking, credit card issuers, and investment firms, analyzed as part of Forrester’s US Financial Services Trust Index, 2022.

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Walgreens Moves Into Financial Services With Credit Card Launch

Retail TouchPoints

In partnership with Synchrony and Mastercard , Walgreens is expanding its financial services offerings. The credit cards will closely connect with Walgreens’ new myWalgreens customer loyalty program, which launched in November 2020.

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The New Retail Frontier: Where Sustainability Meets Customer Loyalty

Retail TouchPoints

All customers have to do is donate their old jeans instead of throwing them away and, in return, the retailer will offer the customer a discount on a new pair. Tausif Khiani leads Capgemini ’s Hospitality Industry Portfolio.

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How Exploration Drives Breakthrough Digital Business Strategies

Forrester eCommerce

If you answered yes (or even “mostly yes”), then the Develop The Digital Strategy priority within the Forrester Decisions for Digital Business & Strategy service is for you! This service helps digital leaders across industries — including financial services, travel, retail, healthcare, […].

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A Glimpse Into The Future Of Banking

Forrester eCommerce

Alyson Clarke and I have been interviewing financial services experts around the globe as part of our upcoming research report on the future of banking. COVID-19 is recasting the foundations of the future of banking and reshaping the digital agenda and priorities for many banks. We see four clear themes forming in the research.

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