IKEA U.S. Introduces New Loyalty Benefits Through IKEA Family
Retail TouchPoints
SEPTEMBER 16, 2022
IKEA is courting its customers with new programs and benefits during a time when customer loyalty is decreasing, as 30% of customers are likely to try a new brand. In June 2022, IKEA introduced a new way to connect with existing customers and increase its sustainable presence through its Updatables furniture concept.
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