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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customersloyalty is no longer confined to programs and points. Be Transparent About Inventory Challenges .

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How to Boost Ecommerce Revenue With Customer Loyalty Programs

Ecommerce Platforms

Today, we're going to talk about how you can boost your ecommerce store's revenue using effective customer loyalty programs. We'll explore real-world loyalty strategies and look at how they are implemented by big companies. Real-world Customer Loyalty Strategies. The Loyalty Points, VIP, Referral Programs by Smile.io

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Lacoste Expands NFT Loyalty Experiences in New Virtual Store

Retail TouchPoints

An elevator ride leads the users to an outdoor space featuring additional product offerings in a pool-deck setting that overlooks the beach. Photo courtesy of Lacoste Visitors to the store virtually stroll from the beach into a crocodile’s mouth where they can explore Lacoste’s summer collection of clothes, shoes and accessories.

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The 5-Step Framework to Build Loyalty for Your Ecommerce Brand

Optimizely

And, with new ecommerce brands seemingly popping up daily, it’s essential that brands focus on building loyalty within their customer base. So, how do you differentiate your brand and create serious customer loyalty? Many Sephora shoppers seek out the Rouge (top tier loyalty membership level) as a badge of honor.

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Loyalty Programs: Why and how do they work?

Optimizely

Loyalty programs have come a long way since Betty Crocker first introduced its box top coupons in 1929, ushering in a new era of modern customer loyalty. Today, brands no longer have to be retail icons or superpowers to be able to launch loyalty programs.

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How to Start an Ecommerce Customer Loyalty Program

eCommerceFuel

Customer loyalty is the key to customer retention, meaning repeat customers for your business. The fundamental goal for an eCommerce shop is to attract customers, and ultimately keep them coming. Adapted from a traditional shop model, an eCommerce customer loyalty program is essential for customer retention.

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Three Reasons why COVID-19 Will Make Retailers Stronger

Retail TouchPoints

Advanced capabilities like buy online pick up in-store (BOPIS), ecommerce, apps that help navigate stores and outdoor pop-up shops that used to get pushed back for budgetary reasons suddenly became imperatives for stores to stay afloat. Renewed Emphasis on Convenience Opens the Door for More Customers.

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