How to Do Social Media Customer Service the Right Way

BigCommerce

Before the internet, a telephone call was the fastest and most effective method customers used to seek help from companies.… … Customer Loyalty

The Psychology Behind Customer Loyalty

Zaius

But few brands are lucky to attain the ranks of true customer loyalty. Sure, many of us— 77 percent, in fact —participate in some kind of customer loyalty program. While many industry experts are quick to declare the death of brand loyalty , we aren’t giving up so easily.

How Customer Service Data Can Improve Customer Loyalty

Zaius

The more you have, the better you know your customers, and the more relevant you can make your campaigns. However, most marketers only have access to data that is specifically tied to marketing and ecommerce functions: email opens, social media interactions, average order value, and so on.

How Ecommerce Discounts Hurt Customer Loyalty

Zaius

Instead, you need to focus on offering something Amazon can’t : Create a unique customer experience –– on your website and in your marketing communications. Build trust with your customers in every interaction. It’s both a bad customer experience and a bad look for your brand.

How to Make Social Commerce the Key to Unlocking Customer Loyalty

Omnisend

The average US millennial spends more than eleven hours a day consuming media. Nearly 25% of business owners are selling through Read more The post How to Make Social Commerce the Key to Unlocking Customer Loyalty appeared first on Ecommerce Marketing Automation | Omnisend.

What Is The Point Of Rewarding Customer Loyalty?

Retail TouchPoints

Also due to the freedom of online shopping , a customer is only one click away from buying a product from a competitor. It is clear that retailers need to change in order to keep their customers coming back time and time again. What Is Customer Loyalty?

How Contextual Commerce Improves Customer Loyalty

Zaius

But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. If your customers notice any friction as they switch between channels while engaging with your brand, then you’re in trouble. Social networks have already been working on what has been termed contextual commerce 1.0 How can contextual commerce improve loyalty? “Please, not another buzzword,” I hear you cry. “I’m

What an Effective Customer Loyalty Program Looks Like in 2019

Scalefast

Loyalty programs are nearly as old as retail itself. We all have seen how loyalty initiatives have evolved from punch cards to digital recordkeeping. That is, unless theys provide real value to customers. Loyalty programs can add to that special feeling when done correctly.

7 Post-Purchase Actions You Need to Take to Build Customer Loyalty

SellBrite

Savvy business owners know that customer retention is worth its weight in gold. That’s why you need to develop post-purchase strategies: in order to enhance customer loyalty and drive revenue. Have you enrolled customers who just made a purchase in your brand’s loyalty program?

6 Simple Ways to Use Email to Increase Customer Loyalty

Smile.io

With the rise of fast-paced social media videos and interactive blog content, it’s easy to think that email might be a thing of the past. Audiences today have shorter attention spans than ever and are being conditioned to expect more exciting forms of content.

How 5 Brands Grew Their Customer Lifetime Value 2X in Less Than 1 Year with Loyalty Programs

BigCommerce

Retaining customers isn’t easy, but it’s important to do for businesses of every size. After all, the sure fire sign of a healthy brand is a growing number of repeat purchases from already existing customers. You can clearly see the number of new vs. returning customers.

Instagram Shopping: The Future of Mobile Ecommerce + 19 Tips to Increase Conversions Now

BigCommerce

Through the upcoming integration, BigCommerce customers will soon see Instagram as an option in the BigCommerce Channel Manager, allowing you to sync your product catalog with Instagram. 5X — Instagram growth rate compared to overall social network usage in the U.S.

Keep Your Eye on the Customer Engagement

Zaius

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. As a B2C marketer, it’s your job to keep loyal customers happy and engaged with your brand.

Control Your Destiny: Own All Customer Communications

Zaius

Would you let someone else write your emails, answer your text messages, or post on your social media channels? So why are you letting anyone else handle communications with your ecommerce customers? The Importance of Customer Communications.

How to Increase the Loyalty of Holiday Customers!

Demac Media

Why settle for a few busy months when you can aim to have a consistent flow of customers all year long? When your marketing channels are set up for success, you’re able to reach customers on multiple different platforms, making customer retention that much easier. Social Media.

Why Should You Care About Ecommerce Lifecycle Automation?

Zaius

The customer lifecycle is a beautiful thing. In an ideal world, it ends with a meaningful relationship: a new loyal customer. As your customers move through their unique lifecycle stages, your ecommerce brand should engage with them at each step of the way. Loyal customer.

How to Increase the Loyalty of Holiday Customers!

Demac Media

Why settle for a few busy months when you can aim to have a consistent flow of customers all year long? When your marketing channels are set up for success, you’re able to reach customers on multiple different platforms, making customer retention that much easier. Social Media.

The Expert Loyalty Program Tips You Need for Your Industry

Demac Media

With so many amazing loyalty programs in virtually every industry, it can be hard to determine which features are the most effective. The Expert Loyalty Program Tips You Need! The best loyalty programs in the cosmetics industry create a sense of social status.

How Loyalty Programs Boost Your Conversion Rates

Prisync

This could be anything from how often a customer shops at your store to how they engage with your social media channels. Many people will tell you to improve your customer flows or to make your shopping cart more visible, but I’m here to tell you there’s a better way.

The Empowered Marketer: Greg Moore of Charlie Hustle

Zaius

How customer loyalty drives their business every day. Then, social media’s huge for us. What about customer loyalty ? I think customer loyalty is something every company struggles with. We don’t have a hard time getting returning customers back.

Find More of Your Best Customers with Segment Sync

Zaius

You know the customers who buy from you regularly? They’re the ones who open and click on your emails, like your posts on social media, buy new products you release immediately, and even tell their friends about you at every chance. If only all customers could be like that….

The Importance of Mapping the Customer Journey in Ecommerce

Zaius

Whether you’re welcoming an influx of new customers from Black Friday and Cyber Monday or planning for growth next quarter, it’s always a good time to assess how new customers fit into your ecommerce brand’s overall marketing goals. Hang tight—they’re so close to becoming a customer!

Map Your Ecommerce Marketing to the Customer Lifecycle

Zaius

First, an anonymous user browses your site, then makes a purchase, then another, and slowly, but surely, becomes a loyal customer. This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective ecommerce marketing.

5 eCommerce Shopping Features to Consider for Growth

Scalefast

Customers are looking for companies that make their shopping experiences seamless and emotionally engaging. Likewise, companies know that every interaction a customer has with their brand needs to be consistent and enjoyable. Social Shopping for New Levels of Reach.

The Role of the B2C Marketer Is Changing Fast. Here’s How to Keep Up

Zaius

With new technologies, new social media platforms, and new competitors emerging every day, it can be tough to keep up and make your brand stand out. Now, marketers have to own the entire customer experience, from the first interaction to true customer loyalty across platforms and devices. By focusing on these three aspects of marketing, you’ll be able to succeed in this ever-evolving role and give your customers a fantastic experience from day one to 100.

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Engage Buyers Between Purchases with an Ecommerce Content Strategy

Zaius

Customer loyalty is everything for ecommerce brands. Getting a buyer to make that second purchase is crucial, as loyal customers are worth up to 10X the value of their first purchase. If you produce a mix of content, you are more likely to keep customers engaged.

3 crucial tactics for effective ecommerce brand reputation management

GetElastic

Studies show that 74 percent of customers read two to ten peer reviews before they trust a brand. 80 percent of these customers only trust businesses with four to five stars reviews, which means that each negative review leaves a business reputation at risk.

The Importance of Shopper Loyalty and Loyalty Programs

Traffic and Sales

Shopper loyalty has huge benefits. However with so many ways to build shopper loyalty: rewards, coupons, loyalty programs, customer satisfaction programs, etc, it’s often hard to get started. Benefits from Encouraging Shopper Loyalty. Take Loyalty Seriously.

Ecommerce Marketing Ideas That Don’t Offer a Discount

Zaius

Beyond that, discounts can train your new customers to wait and purchase only when you offer a discount. You know discounts can be effective tools to encourage new customers to make a purchase. Reward your most loyal customers. What’s the matter with discounts?

Keep Your Eye on the Customer Engagement

Zaius

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. If you’re not keeping track of customer engagement, you could completely miss this slow process of pulling away from your brand — wrongly assuming that your customers are just as highly engaged as the day they first bought from your company. Constantly update your customer data.

The Empowered Marketer: Brian Lim of The Emazing Group

Zaius

Brian’s hobby quickly turned into a business when he started selling custom LED gloving lights through Emazing Lights. We came up during the organic social media phase of life, where you could post on Facebook and hit 200,000 or 300,000 people instantly without paying a dime.

6 Mobile Ecommerce Trends to Drive Sales

SellBrite

The main challenge for any ecommerce business is standing-out and reaching customers, which can be incredibly difficult among the competition. All the more difficult, too, considering all the ways in which the ecommerce customer base is changing. Getting Social.

Once Upon A Time: Brand Storytelling That Drives Conversions

Zaius

Why storytelling content matters to your customers. Engaging customers through stories can transform your website from a simple collection of products or services into a source of real emotion. Customers can even click to activate a timeline of the Godiva company.

A Glimpse Of Retail’s Future

Retail TouchPoints

Pervasive social media platform WeChat has attracted an astounding 1 billion daily active users. That’s because it integrates product search, influencers, social commerce and mobile pay, plus WeChat is growing its e-Commerce ambitions with the booming Mini Program.

How to Conduct Online Market Research for Your Ecommerce Business

BigCommerce

Custom art. Social media copy. We have been fortunate in that we identified early on the key search terms that brought customers to out website and ultimately fine tuned our SEO and Google AdWords campaigns to accurately reflect these search terms. Examine social media.