article thumbnail

5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customersloyalty is no longer confined to programs and points. Despite their investments, there are a few gaps and opportunities for improvement.

article thumbnail

The New Retail Frontier: Where Sustainability Meets Customer Loyalty

Retail TouchPoints

Sustainability is an enormous social issue and it’s here to stay. That is why it’s no surprise that when surveyed , 71% of retail leaders indicated that they were prioritizing sustainability in their business. Tausif Khiani leads Capgemini ’s Hospitality Industry Portfolio.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

KCI Survey: Swifties, the BeyHive and BravoCon Demonstrate the Power of Superfans

Retail TouchPoints

While various surveys have indicated that consumers are less loyal to brands and retailers than ever, the KCI found that consumers are starving for the community and connection that comes with belonging to a fandom. Product Collabs: E.l.f. Remember that viral TikTok that showed a mint-condition Stanley cup that survived a terrible car fire ?)

article thumbnail

Beyond Shopping: How Retailers can Turn Stores into Experiential Hubs

Retail TouchPoints

Despite the surge in online shopping, physical stores remain essential for retailers, providing a space for customers to interact with products and build deeper brand connections. A well-designed store can create a memorable brand experience that strengthens customer loyalty.

Retail 312
article thumbnail

How Ecommerce Discounts Hurt Customer Loyalty

Optimizely

In fact, 97% of retailers offer discounts, according to one survey. You’ll just be another one of the many ecommerce brands out there desperately trying to win customers by any measures or annoying them by putting too many discount popups on your site. With the right strategy, you can drive true customer loyalty. .

article thumbnail

What is Customer Loyalty?

Smile.io

Loyal customers are the ones who eagerly await every product release you announce and shout your brand from the rooftops. But what exactly is customer loyalty? We’re going back to basics in this post to learn what customer loyalty is.   Table of Contents  What is customer loyalty?

article thumbnail

3 Ways to Maximize Zero-Party Data Collection During Black Friday and Cyber Monday

Retail TouchPoints

By leveraging the quiz format creatively, brands can transform casual browsers into engaged participants, resulting in a win-win situation where customers feel heard and understood, and brands gain actionable insights for targeted marketing endeavors. Amplify insights through targeted surveys.