Kohl’s Expands Home Assortment 40%, Seeks to Become Seasonal Décor Destination
Retail TouchPoints
MARCH 19, 2024
The retailer also is positioning itself as a seasonal décor destination, promising 60% newness in home and holiday décor seasonally as a strategy to boost customer retention. We’re incredibly encouraged by initial customer response to our home décor assortment, and we see Kohl’s becoming a more formidable player in the home business.”
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