IoT Platforms Do Not Steal Customer Data

Forrester eCommerce

There’s a recurring assumption in discussions about internet of things (IoT) platforms: The platform providers make their money by mining insights from data loaded into their platform.

Retailers That Are Shy About At Collecting Customer Data Won’t Succeed

Retail TouchPoints

By Chirag Shivalker, Hi-Tech BPO We live in a world driven by data, and leveraging it appropriately in a retail setup has proved its worth in providing relevant and valuable customer experiences. Why Should Retailers Collect Customer Data?

Why B2C Marketers Need to Own All Customer Data

Zaius

In order to do that, you need access to your customer data. You call your data analyst and explain exactly what you need. You eventually get the report back and it includes data on casual sneakers as well as heels. Not quite the customer segment you wanted, but you’re on a deadline, so what can you do? What you can do — and what you need to do — is have access and ownership of all customer data yourself. Does this sound familiar?

WEBINAR: Tackling the Omnichannel Customer Data Challenge

Zaius

Your customers want to have a consistent experience no matter the channel you engage them, including social, email, push notifications, and more. . It all goes back to an inability to access and utilize customer data effectively. It’s tough to effectively unify all that data, but it is possible. . By stitching together detailed customer data, you can better understand your buyers as they move across devices, browsers, and platforms.

Join us at CX Europe 2018 for insight into customer understanding and other key CX priorities

Forrester eCommerce

Forrester’s customer experience Forums are in their tenth year — from our first one in 2009 in New York, they’ve grown and spread to San Francisco, London, Singapore, and other cities around the world and become yearly destinations for CX pros far and wide.

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Checkout-less Shopping: Faster Payments, Smarter Customer Data

GetElastic

Surveys show that 70% of customers get irritated by slow or chatty cashiers, and 49% hate seeing closed lines at peak hours. Retail Customer Experience ). This requires set-up on the part of customers, so they will likely only do that for stores they visit regularly.

Join Us To Learn How To Embrace Privacy And Set Your Firm Apart In Your Customers’ Eyes

Forrester eCommerce

We know it: customers are increasingly demanding protection for and control over their data. They successfully created a business reputation for privacy and security and inspire customer trust. As a result, their customers are more likely to choose and stay loyal […]. age of the customer data security privacy regulations & legislationFirms that meet and exceed these expectations, recognise and treat privacy as a value.

Marriott Breach: Starwood’s Hacker Tier Rewards Millions Of Customer Records

Forrester eCommerce

customer data cybersecurity privacy regulations & legislation security & risk security operations & program governance breach notification data breach Marriott Risk S&R security StarwoodIt’s probably as good a time as any to mention that releasing major breach announcements on Fridays is a worn-out trope by this point?

Align Martech Investments With Your Digital Transformation Strategy

Forrester eCommerce

Customers demand that marketing coordinate with sales, service, and commerce to deliver better experiences.

Gillette’s Close Shave: Its Latest Ad Is A Masterful Emotional Play Let Down By Its Execution

Forrester eCommerce

advertising advertising agencies age of the customer brand building brand experience branding chief marketing officer (CMO) customer data customer emotion customer experience marketing & strategy marketing attitudes millennials voice of the customer (VOC

Who Exactly is Your Ideal Ecommerce Customer?

Zaius

Is your ideal customer: A. A 20-year-old college student who loves football and wants a custom-printed t-shirt with their team’s fight song? You have to specifically target your ideal customers, and to do that, you must really understand your top buyers.

Decoding Patterns In Consumer Behavior Empowers Leaders

Forrester eCommerce

age of the customer chief marketing officer (CMO) customer data customer emotion customer experience customer insights customer intelligence marketing & strategy marketing executive leadership technology

When Piloting Colocation, Measure Customer Impact

Forrester eCommerce

When Piloting Colocation, Measure Impact To Location, Customers, And Operations It’s been interesting to see creative real estate colocation ideas such as the recently announced pilot for ALDI in 10 Kohl’s stores.

Introductory Guide to International eCommerce, Part 1: Customer Data and Privacy

Scalefast

eCommerce companies in developed markets need to recognize that such markets present tremendous opportunities for them to reach new customers. The Importance of Customer Data and Privacy Protection for International eCommerce: Why Should We Care? where your customers live).

DiscoverOrg Shakes Up B2B Data Provider Market With Acquisition Of ZoomInfo

Forrester eCommerce

B2B marketing data provider DiscoverOrg announced on February 4th that the company is buying ZoomInfo. ZoomInfo has successfully leveraged its traditional strength as contact data specialist to build out a comprehensive data-as-a-service platform that now […].

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Facebook: The Myth Of The Monopoly

Forrester eCommerce

chief marketing officer (CMO) customer data customer emotion customer experience GDPRAfter a tumultuous 2018, Facebook’s fate looks bleak.

Magento Payments Security – Protect Customer Data From Hacks and Avoid Fines

Onilab User Guides

Hackers Use Your Security Holes to Steal Customer Payment Details. Depending on where you get your data from, Magento owns from 14 to 20% of the e-commerce market. From the inside, they will attempt to steal your customers’ CC details. Data Breach.

Is Your Data Strategy Ready To Keep Up?

Forrester eCommerce

I remember a few years ago when, as enterprise architects, we sat around in the office of the VP of architecture and planned our data strategy on the whiteboard. Enterprise data model? The dreaded data governance plan?

How to Keep Customer Data Safe During Black Friday and Cyber Monday

FastSpring

While that influx of new customers is welcomed by every business around the world, it also brings up the often discussed and very much dreaded topic, the General Data Protection Regulation. Before we get into the specifics of protecting personal data, let’s start at the beginning. What is personal data? When we talk about personal/customer data, what pieces of information are we referring to? What is the General Data Protection Regulation?

Introductory Guide to International eCommerce, Part 1: Customer Data and Privacy

Scalefast

eCommerce companies in developed markets need to recognize that such markets present tremendous opportunities for them to reach new customers. The Importance of Customer Data and Privacy Protection for International eCommerce: Why Should We Care? where your customers live).

These Aren’t The Droids You’re Looking For: B2C Marketers And CDPs

Forrester eCommerce

Six months ago we started a conversation about customer data platforms (CDPs). customer data data management database marketing digital marketing marketing automation marketing technology personalization systems of engagement systems of insight technology

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Dynamic Customer Segmentation is a Creative Marketer’s Best Friend

Zaius

But segmentation can be much more than just static email lists of your customers. Dynamic customer segmentation can significantly outperform a traditional email segment. By ingesting the right customer data, dynamic segments grow and shrink as your customers move in and out of the segments — automatically triggering the right campaigns at the right time. What is dynamic customer segmentation?

Spring Cleaning In December: Declutter Your Insights House

Forrester eCommerce

Feeling overwhelmed with all the data that your teams must wrangle before even getting to data science? Feeling like you don’t have any more room in your complex data and analytics environment for yet another platform?

Introducing The Consumer Tech Stack For Europe

Forrester eCommerce

In the past few months, my colleague James McQuivey has written several blogs about the exciting times we live in. In these posts he focuses on how technology is fundamentally changing the way we interact with the world around us and how that change is grounded in evolution.

The Data Digest: Understand Emotion To Drive Technology Engagement

Forrester eCommerce

Thanks to the rise of empowered consumers, products and experiences that once seemed improbable, such as (literally) instant delivery, are now integral to our lives.

The Data Digest: Prioritize CX Investment By Understanding Empowered Consumers

Forrester eCommerce

On paper, customer experience (CX) is about people creating memorable experiences for other people. Customers approach your brand with unique emotional profiles, tendencies, and preferences that shape how they feel about your CX.

What the IPG Acxiom Deal Means For Marketers

Forrester eCommerce

IPG announced a deal to acquire Acxiom Marketing Services to much fanfare from the business press and financial analysts praising the potential of marketing powered by Acxiom’s data and IPG’s growing ad tech capabilities.

Digitally Reinventing The Retail Store With Mobile

Retail TouchPoints

More and more retailers are creating new kinds of shopping experiences — mostly by converging the physical space with digital tools and technologies — to win over customers. These experiences are happening in smaller showrooms, too, enabling retailers to save on overhead costs, such as inventory and cost per square foot, while still making it possible for their customers to touch, feel, try on and familiarize themselves with the brand and its products. By Rodney Bryant, ?Apple

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Are You Modernizing Your B2B Go-To-Market Strategies?

Forrester eCommerce

account-based marketing (ABM) B2B marketing customer data data insights data management data quality & data governance analytics B2B Marketing big data digital strategy

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Making The Retail Moments That Matter Most Positively Contagious

Retail TouchPoints

And we all know that when experiences cut the friction out of the shopping equation, customers are more likely to come back for more. A smarter store makes for a faster, more efficient store ecosystem for customers and associates to enjoy.

Data Strategy & Insights 2018 Forum Workshops Deliver Immediate Dividends

Forrester eCommerce

I’m getting more and more psyched about our first-ever Data Strategy & Insights 2018 Forum as I work on the sessions with my colleagues here at Forrester and with our external speakers. The topics are spot on for what organizations need from data and analytics today, and the sessions are going to be inspirational and […].

It’s Past Time To Prepare For A No-Deal Brexit; Spend The Money And Hope It’s A Waste

Forrester eCommerce

chief information officer (CIO) customer data data governance Europe promotedCenter-right politicians from Scandinavian countries aren’t prone to hyperbole. But on 17 August, Danish Minister of Finance Kristian Jensen told the UK’s BBC Radio 4 that he pegged the odds of a ‘No-deal’ Brexit at 50-50. This, coupled with the UK government’s publication of its No-deal Brexit guidance collection on 23 August, means that if […].

Four Forces Drive The Consumer’s Tech Stack

Forrester eCommerce

I’m there to unveil the 2018 US Benchmark Data Overview, which for the first time ever we are making available to all Forrester clients. B2C ecommerce B2C marketing benchmarks business technology (BT) consumer mobile activities consumer mobile adoption consumer mobile devices consumer mobility consumer segmentation customer data customer emotion customer insights data insights ecommerce marketing technology technology adoption data

Privacy Topples Attribution Measurement. For Now

Forrester eCommerce

GDPR forced Google to rethink how it gathers, stores, and uses customer and prospect data or face hefty fines that could add up to millions. As a result, Google has restricted advertisers’ ability to access data to measure marketing effectiveness. customer data data governance data quality & data governance GDPR marketing measurementNews flash for marketers using Google for advertising: Measurement just got more difficult.

8 Ways to collect retail customer data (and why).

Springboard Retail

Often retailers feel reticent to ask for personal data. Yet, the reality is that today’s world is driven by data and utilizing it correctly in a retail setting can provide a more valuable, relevant and enjoyable experience for the customer. Learn why it's important to collect data and how to do it thoughtfully. Retail Insight Retail Tips & Techniques Customer Relationship Management Store Experience