Customer data analysis key to omnichannel marketing success and business growth

Retail Technology Review

Companies which collate and analyse customer data, both online and offline, have grown 16% in the past year and are more than twice as likely to significantly exceed business goals and see strong return on investment (32% versus 14%), according to a global survey of 235 organisations with annual revenues of at least $50m.

The Unexplored Gold Mines of Customer Data: Quizzes

Zaius

Your customers are expert quiz-takers. A quiz with relevant content to your brand is entertaining, even informative, for your customers, and the data input is priceless for you. An important step here was identifying the data types we intended to collect from our visitors.

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What is a customer data platform

Omniconvert

What is customer data? The post What is a customer data platform appeared first on ECOMMERCE GROWTH Blog. Customer research customer centricity customer data platform customer experience customer journey customer retention digital experience digital marketing strategy

The Buyer’s Guide to Customer Data Platforms (CDPs)

Zaius

If you’re thinking about buying a Customer Data Platform (CDP) for your brand, you know it’s a big decision. You’ve heard it’s the only way to truly access the data you need as a marketer. . Can a CDP really solve your data issues?

The Pros and Cons of a Customer Data Platform

Zaius

Your customer is already at the center of everything you do as a marketer. You think about how your customer will react to your product packaging, your website design, your email copy, your customer support experience, and so much more. Pro: Provides accurate data.

Why B2C Marketers Need to Own All Customer Data

Zaius

In order to do that, you need access to your customer data. You call your data analyst and explain exactly what you need. You eventually get the report back and it includes data on casual sneakers as well as heels. Not quite the customer segment you wanted, but you’re on a deadline, so what can you do? What you can do — and what you need to do — is have access and ownership of all customer data yourself. Does this sound familiar?

B2C 174

WEBINAR: Tackling the Omnichannel Customer Data Challenge

Zaius

Your customers want to have a consistent experience no matter the channel you engage them, including social, email, push notifications, and more. . It all goes back to an inability to access and utilize customer data effectively. It’s tough to effectively unify all that data, but it is possible. . By stitching together detailed customer data, you can better understand your buyers as they move across devices, browsers, and platforms.

Why B2C Marketers Need to Own All Customer Data

Zaius

In order to do that, you need access to your customer data. You call your data analyst and explain exactly what you need. You eventually get the report back and it includes data on casual sneakers as well as heels. Not quite the customer segment you wanted, but you’re on a deadline, so what can you do? What you can do — and what you need to do — is have access to and ownership of all customer data yourself. Customer lifetime value.

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Retailers That Are Shy About At Collecting Customer Data Won’t Succeed

Retail TouchPoints

By Chirag Shivalker, Hi-Tech BPO We live in a world driven by data, and leveraging it appropriately in a retail setup has proved its worth in providing relevant and valuable customer experiences. However, the biggest hurdle, one which makes this shining moment of truth dull, is the “introvert” approach of retailers in collecting their customersdata. Why Should Retailers Collect Customer Data? How Retailers Should Thoughtfully Collect Customer Data?

How to Collect Customer Data and Improve Shopper Experience

Retail Next

In today’s world, collecting data and basing decisions on the calculated data is critical to success, especially in the retail market. Identifying purchase patterns and creating a customer database offers an array of other benefits including: Identifying opportunities.

From customer data to actionable insights: how to find out where you’re losing customers

Omniconvert

If you own an online store with a large customer database, and you’re actively collecting customer data, you’re probably in. The post From customer data to actionable insights: how to find out where you’re losing customers appeared first on ECOMMERCE GROWTH Blog. Customer Retention Customer Retention Strategy Customer Value Optimization Retention Rate Optimization Uncategorized

How Real-Time Customer Data Is Powering Retail’s Transformation

Retail Touch

Retailers have a lot more customer data than before but also are engaging with customers on new channels at significantly higher volume. See how Tresure Data can help deliver real-time, personalized engagement. Vendors TouchPoints TV treasure data

6 Strategies for Collecting Customer Data for Early Personalization

Sailthru

In many cases, poor customer data management will be the catalyst. We all know that customer data is crucial for personalization, especially in the earliest stages of the customer journey as you’re still establishing that relationship.

How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail Touch

In order to do this, retailers need to leverage valuable consumer data to create a more targeted marketing strategy. With innovative technology and data solutions, retail stores can deliver highly targeted offers to engage customers. Reward Your Most Loyal Customers.

Statewide Sports Taps Integrated Customer Data To Bolster Omnichannel Presence

Retail Touch

Australia-based Stateside Sports has partnered with Emarsys to harness the solution provider’s fully integrated customer data platform to fuel its future expansion. Stateside Sports is aiming to double its customer database and retail presence within the next two years.

Customer Data Analytics and Customer Analysis: the Definitive Guide

Customer Communications Group

Customer data analytics can better guide your business and marketing strategies, leading to stronger profits and more loyal customers. Learn about the four stages of a customer analysis. The post Customer Data Analytics and Customer Analysis: the Definitive Guide appeared first on CCG. CCG Retail Marketing Blog

Better Together: How Customer Data Platforms (CDPs) Complement Data Lakes

Retail Archives

Customer Data Platforms and Data Lakes Complement Each Other for Better Business Insights. The problem is the way many companies are collecting, storing and utilizing their customer data for their customer 360 initiatives. Data Lake. Data Sources.

Checkout-less Shopping: Faster Payments, Smarter Customer Data

GetElastic

Surveys show that 70% of customers get irritated by slow or chatty cashiers, and 49% hate seeing closed lines at peak hours. Retail Customer Experience ). The data is synced with the handheld device, and when sensors (and face recognition) confirm you’ve left, the items are added up like in any other online shopping cart. This requires set-up on the part of customers, so they will likely only do that for stores they visit regularly.

Checkout-less Shopping: Faster Payments, Smarter Customer Data

GetElastic

Surveys show that 70% of customers get irritated by slow or chatty cashiers, and 49% hate seeing closed lines at peak hours. Retail Customer Experience ). The data is synced with the handheld device, and when sensors (and face recognition) confirm you’ve left, the items are added up like in any other online shopping cart. This requires set-up on the part of customers, so they will likely only do that for stores they visit regularly.

Exclusive Shikatani Lacroix Q&A: How Using Customer Data Can Humanize the Digital Experience

Retail Touch

Using the data at their fingertips, retailers can capture a more in-depth view of customers’ lives, allowing them to better understand their wants and needs — and ultimately use that picture to create a service experience that incorporates both technology and humans.

Data Security for Small Businesses in 2021 – Protect Your Customers’ Data

Korona

When trying to keep your business afloat during a pandemic, customer data safety may be the last thing on your mind. And it’s far from the last thing on your shoppers’ minds – 79% of customers worry about their data security and privacy issues.

Data Security for Small Businesses in 2021 – Protect Your Customers’ Data

Korona

When trying to keep your business afloat during a pandemic, customer data safety may be the last thing on your mind. And it’s far from the last thing on your shoppers’ minds – 79% of customers worry about their data security and privacy issues.

Data Security for Small Businesses in 2021 – Protect Your Customers’ Data

Korona

When trying to keep your business afloat during a pandemic, customer data safety may be the last thing on your mind. And it’s far from the last thing on your shoppers’ minds – 79% of customers worry about their data security and privacy issues.

4 Ways to Provide Proactive CX by Leveraging Customer Data

Smile.io

What would your business strategy look like if you didn't have access to any sort of customer data? So let's look at the top 4 ways in which brands - big and small - are extracting insightful data and using it to the customers, as well as their own, advantage.

How to Put an End to Data Breaches Involving Sensitive Customer Data

Retail Touch

Data breaches pose a significant risk to digital retailers, leading to lost customer trust and potentially far worse. Whether it’s malicious code placed on a checkout page or a clever phishing attack, hackers will find a way to siphon off sensitive customer data.

Data Security for Small Businesses in 2021 – Protect Your Customers’ Data

Korona

There’s no denying that 2020 was the most memorable (but also hopefully forgetful) year in more than a century. Among the chaos of setting up a home office and more work being done remotely, COVID-19 has given rise to an aggressive landscape of cybercrimes.

Who Exactly is Your Ideal Ecommerce Customer?

Zaius

Is your ideal customer: A. A 20-year-old college student who loves football and wants a custom-printed t-shirt with their team’s fight song? You have to specifically target your ideal customers, and to do that, you must really understand your top buyers. What makes them happy customers? Don’t be afraid to get specific and really dig into your customer profile so you can better target your ideal customers and find who really wants to buy from your brand.

Twilio makes $3.2B investment in greater customer data management

RetailWire

The communications platform, Twilio, has announced an all-stock acquisition of Segment, a tech startup that gives marketers the ability to migrate customer data via APIs across various apps. Data silos destroy great customer experiences,” Jeff Lawson, co-founder and CEO of Twilio, said in a statement. Segment lets developers and companies break down those silos and build a complete picture of their customer

IoT Platforms Do Not Steal Customer Data

Forrester's Customer Insights

There’s a recurring assumption in discussions about internet of things (IoT) platforms: The platform providers make their money by mining insights from data loaded into their platform. They sell those insights back to the customer who put the data there in the first place and will also sell them to anyone else who can pay. […].

Introductory Guide to International eCommerce, Part 1: Customer Data and Privacy

Scalefast

eCommerce companies in developed markets need to recognize that such markets present tremendous opportunities for them to reach new customers. The Importance of Customer Data and Privacy Protection for International eCommerce: Why Should We Care? At the same time, consumers are being more vocal about their desire for data and privacy protection. According to CIGI’s data, consumer trust is eroding in certain disparate markets. This includes behavioral data (e.g.

Will Conversion Rate Optimization become a part of Customer Journey Optimization? 28 Digital Marketing Experts answer.

Omniconvert

The post Will Conversion Rate Optimization become a part of Customer Journey Optimization? Many companies have seen CRO as the silver bullet to generate more revenue overnight. Few companies understand that CRO comes.

Customer Data Platform (CDP)

Dynamic Yield

A Customer Data Platform (CDP) is a marketer-operated system used to collect, connect, and unify data from the multiple sources and touchpoints associated with the journey a user takes with an organization. CDP vs DMP Commonly confused with a Data Management Platform (DMP) which refers to a centralized database meant for building audiences to support […]. The post Customer Data Platform (CDP) appeared first on Dynamic Yield

How to Keep Customer Data Safe During Black Friday and Cyber Monday

FastSpring

While that influx of new customers is welcomed by every business around the world, it also brings up the often discussed and very much dreaded topic, the General Data Protection Regulation. Before we get into the specifics of protecting personal data, let’s start at the beginning. What is personal data? When we talk about personal/customer data, what pieces of information are we referring to? What is the General Data Protection Regulation?

Dynamic Customer Segmentation is a Creative Marketer’s Best Friend

Zaius

But segmentation can be much more than just static email lists of your customers. Dynamic customer segmentation can significantly outperform a traditional email segment. By ingesting the right customer data, dynamic segments grow and shrink as your customers move in and out of the segments — automatically triggering the right campaigns at the right time. What is dynamic customer segmentation?

Introductory Guide to International eCommerce, Part 1: Customer Data and Privacy

Scalefast

eCommerce companies in developed markets need to recognize that such markets present tremendous opportunities for them to reach new customers. The Importance of Customer Data and Privacy Protection for International eCommerce: Why Should We Care? At the same time, consumers are being more vocal about their desire for data and privacy protection. According to CIGI’s data, consumer trust is eroding in certain disparate markets. This includes behavioral data (e.g.

Customer-Centric vs Campaign-Centric Marketing: How Are You Connecting the Dots?

Zaius

“I always think of the customer first.” — every marketer ever. However, the reality for most marketers is customer second, campaign first. Every individual customer interaction is important, yet we rely on different systems to analyze and execute campaigns across each one. And somewhere along the way, we forgot that the customer is the most important thing in marketing. It’s not your fault that you often think about campaigns before customers.

Three Signs Your Ecommerce Business Can Benefit from a CDP

Zaius

There’s no question that the COVID-19 pandemic has permanently shifted consumers’ shopping patterns and with the right customer-centric strategy in place, brands and marketers can use the opportunity to differentiate themselves by driving 1:1 engagements with shoppers in the channels they prefer.