Customer data analysis key to omnichannel marketing success and business growth

Retail Technology Review

Companies which collate and analyse customer data, both online and offline, have grown 16% in the past year and are more than twice as likely to significantly exceed business goals and see strong return on investment (32% versus 14%), according to a global survey of 235 organisations with annual revenues of at least $50m.

What is a customer data platform

Omniconvert

What is a customer data platform and why would you need it? The post What is a customer data platform appeared first on Omniconvert Ecommerce Growth Blog. How can it benefit your business and marketing strategy? Read on to find out!

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8 Benefits of Using Customer Data

Omniconvert

Discover what customer data is and how it can benefit your eCommerce business. The post 8 Benefits of Using Customer Data appeared first on Omniconvert Ecommerce Growth Blog. Customer Value Optimization

Customer Data Platforms (CDPs) – Buy or Build?

Forrester Digital Transformation

Age of the Customer B2B Marketing Data Governance Marketing Operations Marketing Technology (martech I’m not generally known for my prowess in do-it-yourself, or DIY.

What is a customer data platform

Omniconvert

What is customer data? The post What is a customer data platform appeared first on ECOMMERCE GROWTH Blog. Customer research customer centricity customer data platform customer experience customer journey customer retention digital experience digital marketing strategy

The Unexplored Gold Mines of Customer Data: Quizzes

Zaius

Your customers are expert quiz-takers. A quiz with relevant content to your brand is entertaining, even informative, for your customers, and the data input is priceless for you. An important step here was identifying the data types we intended to collect from our visitors.

The Buyer’s Guide to Customer Data Platforms (CDPs)

Zaius

If you’re thinking about buying a Customer Data Platform (CDP) for your brand, you know it’s a big decision. You’ve heard it’s the only way to truly access the data you need as a marketer. . Can a CDP really solve your data issues?

The Pros and Cons of a Customer Data Platform

Zaius

Your customer is already at the center of everything you do as a marketer. You think about how your customer will react to your product packaging, your website design, your email copy, your customer support experience, and so much more. Pro: Provides accurate data.

Benefits of a Customer Data Platform built for eCommerce stores

Omniconvert

Discover the benefits of using a customer data platform dedicated to the eCommerce companies and see what criteria can make your decision easier. The post Benefits of a Customer Data Platform built for eCommerce stores appeared first on Omniconvert Ecommerce Growth Blog.

Meet Zeid Khater, Forrester’s Newest Analyst Covering Customer Data and Analytics

Forrester Digital Transformation

How Did You Get Interested in Data and Analytics? Age of the Customer customer analytics and insights customer experience customer experience index (CX Index) Customer Experience Measurement Customer Insights customer obsession Data Analysis Data Insights

WEBINAR: Tackling the Omnichannel Customer Data Challenge

Zaius

Your customers want to have a consistent experience no matter the channel you engage them, including social, email, push notifications, and more. . It all goes back to an inability to access and utilize customer data effectively. It’s tough to effectively unify all that data, but it is possible. . By stitching together detailed customer data, you can better understand your buyers as they move across devices, browsers, and platforms.

Zaius Introduces New Solution for Retail Services, Simplifies Customer Data

Zaius

The post Zaius Introduces New Solution for Retail Services, Simplifies Customer Data appeared first on Zaius. MarTech Advisor. Press

Customer intelligence: How to get & use customer data in eCommerce

Omniconvert

Discover how to get and use customer intelligence data to improve your eCommerce business and optimize the customer experience. The post Customer intelligence: How to get & use customer data in eCommerce appeared first on Omniconvert Ecommerce Growth Blog.

5 Reasons Why Your Business Should Focus on Customer Data

Retail TouchPoints

MB of data every second. Leaving an information footprint everywhere we go in the online world, it’s those that can make sense of this data that get ahead of the competition. Today, every single variable in customer behavior can be utilized to decipher even the most nuanced preferences.

Why B2C Marketers Need to Own All Customer Data

Zaius

In order to do that, you need access to your customer data. You call your data analyst and explain exactly what you need. You eventually get the report back and it includes data on casual sneakers as well as heels. Not quite the customer segment you wanted, but you’re on a deadline, so what can you do? What you can do — and what you need to do — is have access to and ownership of all customer data yourself. Customer lifetime value.

B2C 150

Retailers That Are Shy About At Collecting Customer Data Won’t Succeed

RTP blog

By Chirag Shivalker, Hi-Tech BPO We live in a world driven by data, and leveraging it appropriately in a retail setup has proved its worth in providing relevant and valuable customer experiences. However, the biggest hurdle, one which makes this shining moment of truth dull, is the “introvert” approach of retailers in collecting their customersdata. Why Should Retailers Collect Customer Data? How Retailers Should Thoughtfully Collect Customer Data?

Neiman Marcus Responds to Breach of 4.6 Million Customers’ Data

Retail TouchPoints

million online customers had been obtained by an unauthorized party. The company is in the process of notifying its online customers of the security breach, which occurred in May 2020. NMG also has set up a dedicated call center for its customers to address concerns.

Retailers: Leverage Customer Data to Navigate Lower Spending Due to Inflation

Retail TouchPoints

While retailers can do little to affect world events and macro inflation, they can make use of an often underused asset they already have: customer data. For other customers, whose budgets are more directly impacted by food and fuel inflation, they are actively looking for ways to save.

How to Collect Customer Data and Improve Shopper Experience

Retail Next

In today’s world, collecting data and basing decisions on the calculated data is critical to success, especially in the retail market. Identifying purchase patterns and creating a customer database offers an array of other benefits including: Identifying opportunities.

From customer data to actionable insights: how to find out where you’re losing customers

Omniconvert

If you own an online store with a large customer database, and you’re actively collecting customer data, you’re probably in. The post From customer data to actionable insights: how to find out where you’re losing customers appeared first on ECOMMERCE GROWTH Blog. Customer Retention Customer Retention Strategy Customer Value Optimization Retention Rate Optimization Uncategorized

Statewide Sports Taps Integrated Customer Data To Bolster Omnichannel Presence

Retail TouchPoints

Australia-based Stateside Sports has partnered with Emarsys to harness the solution provider’s fully integrated customer data platform to fuel its future expansion. Stateside Sports is aiming to double its customer database and retail presence within the next two years.

6 Strategies for Collecting Customer Data for Early Personalization

Sailthru

In many cases, poor customer data management will be the catalyst. We all know that customer data is crucial for personalization, especially in the earliest stages of the customer journey as you’re still establishing that relationship.

How Real-Time Customer Data Is Powering Retail’s Transformation

Retail TouchPoints

Retailers have a lot more customer data than before but also are engaging with customers on new channels at significantly higher volume. See how Tresure Data can help deliver real-time, personalized engagement. Vendors TouchPoints TV treasure data

Exclusive Shikatani Lacroix Q&A: How Using Customer Data Can Humanize the Digital Experience

Retail TouchPoints

Using the data at their fingertips, retailers can capture a more in-depth view of customers’ lives, allowing them to better understand their wants and needs — and ultimately use that picture to create a service experience that incorporates both technology and humans.

Better Together: How Customer Data Platforms (CDPs) Complement Data Lakes

Retail Archives

Customer Data Platforms and Data Lakes Complement Each Other for Better Business Insights. The problem is the way many companies are collecting, storing and utilizing their customer data for their customer 360 initiatives. Data Lake. Data Sources.

How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

In order to do this, retailers need to leverage valuable consumer data to create a more targeted marketing strategy. With innovative technology and data solutions, retail stores can deliver highly targeted offers to engage customers. Reward Your Most Loyal Customers.

Checkout-less Shopping: Faster Payments, Smarter Customer Data

GetElastic

Surveys show that 70% of customers get irritated by slow or chatty cashiers, and 49% hate seeing closed lines at peak hours. Retail Customer Experience ). The data is synced with the handheld device, and when sensors (and face recognition) confirm you’ve left, the items are added up like in any other online shopping cart. This requires set-up on the part of customers, so they will likely only do that for stores they visit regularly.

Checkout-less Shopping: Faster Payments, Smarter Customer Data

GetElastic

Surveys show that 70% of customers get irritated by slow or chatty cashiers, and 49% hate seeing closed lines at peak hours. Retail Customer Experience ). The data is synced with the handheld device, and when sensors (and face recognition) confirm you’ve left, the items are added up like in any other online shopping cart. This requires set-up on the part of customers, so they will likely only do that for stores they visit regularly.

4 Ways to Provide Proactive CX by Leveraging Customer Data

Smile.io

What would your business strategy look like if you didn't have access to any sort of customer data? So let's look at the top 4 ways in which brands - big and small - are extracting insightful data and using it to the customers, as well as their own, advantage.

Who Exactly is Your Ideal Ecommerce Customer?

Zaius

Is your ideal customer: A. A 20-year-old college student who loves football and wants a custom-printed t-shirt with their team’s fight song? You have to specifically target your ideal customers, and to do that, you must really understand your top buyers. What makes them happy customers? Don’t be afraid to get specific and really dig into your customer profile so you can better target your ideal customers and find who really wants to buy from your brand.

Customer Data Analytics and Customer Analysis: the Definitive Guide

Customer Communications Group

Customer data analytics can better guide your business and marketing strategies, leading to stronger profits and more loyal customers. Learn about the four stages of a customer analysis. The post Customer Data Analytics and Customer Analysis: the Definitive Guide appeared first on CCG. CCG Retail Marketing Blog

Data Security for Small Businesses in 2021 – Protect Your Customers’ Data

Korona

When trying to keep your business afloat during a pandemic, customer data safety may be the last thing on your mind. And it’s far from the last thing on your shoppers’ minds – 79% of customers worry about their data security and privacy issues.

Data Security for Small Businesses in 2021 – Protect Your Customers’ Data

Korona

When trying to keep your business afloat during a pandemic, customer data safety may be the last thing on your mind. And it’s far from the last thing on your shoppers’ minds – 79% of customers worry about their data security and privacy issues.

Data Security for Small Businesses in 2021 – Protect Your Customers’ Data

Korona

When trying to keep your business afloat during a pandemic, customer data safety may be the last thing on your mind. And it’s far from the last thing on your shoppers’ minds – 79% of customers worry about their data security and privacy issues.

IoT Platforms Do Not Steal Customer Data

Forrester's Customer Insights

There’s a recurring assumption in discussions about internet of things (IoT) platforms: The platform providers make their money by mining insights from data loaded into their platform. They sell those insights back to the customer who put the data there in the first place and will also sell them to anyone else who can pay. […].

How to Put an End to Data Breaches Involving Sensitive Customer Data

Retail TouchPoints

Data breaches pose a significant risk to digital retailers, leading to lost customer trust and potentially far worse. Whether it’s malicious code placed on a checkout page or a clever phishing attack, hackers will find a way to siphon off sensitive customer data.

Introductory Guide to International eCommerce, Part 1: Customer Data and Privacy

Scalefast

eCommerce companies in developed markets need to recognize that such markets present tremendous opportunities for them to reach new customers. The Importance of Customer Data and Privacy Protection for International eCommerce: Why Should We Care? At the same time, consumers are being more vocal about their desire for data and privacy protection. According to CIGI’s data, consumer trust is eroding in certain disparate markets. This includes behavioral data (e.g.

Dynamic Customer Segmentation is a Creative Marketer’s Best Friend

Zaius

But segmentation can be much more than just static email lists of your customers. Dynamic customer segmentation can significantly outperform a traditional email segment. By ingesting the right customer data, dynamic segments grow and shrink as your customers move in and out of the segments — automatically triggering the right campaigns at the right time. What is dynamic customer segmentation?

Customer Data Platform (CDP)

Dynamic Yield

A Customer Data Platform (CDP) is a marketer-operated system used to collect, connect, and unify data from the multiple sources and touchpoints associated with the journey a user takes with an organization. CDP vs DMP Commonly confused with a Data Management Platform (DMP) which refers to a centralized database meant for building audiences to support […]. The post Customer Data Platform (CDP) appeared first on Dynamic Yield

Data Security for Small Businesses in 2021 – Protect Your Customers’ Data

Korona

There’s no denying that 2020 was the most memorable (but also hopefully forgetful) year in more than a century. Among the chaos of setting up a home office and more work being done remotely, COVID-19 has given rise to an aggressive landscape of cybercrimes.