article thumbnail

5 Customer Data Management Dangers and how to Improve Your Overall Policy

Retail TouchPoints

of companies use data to collect information about customers and sales prospects? Here are five customer data management dangers that can happen when you incorrectly store, manage and process data. Plus, we will go over how to improve your overall policy. 5 Customer Data Dangers.

article thumbnail

Statewide Sports Taps Integrated Customer Data To Bolster Omnichannel Presence

Retail TouchPoints

Australia-based Stateside Sports has partnered with Emarsys to harness the solution provider’s fully integrated customer data platform to fuel its future expansion. Stateside Sports is aiming to double its customer database and retail presence within the next two years.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Retailers: Leverage Customer Data to Navigate Lower Spending Due to Inflation

Retail TouchPoints

While retailers can do little to affect world events and macro inflation, they can make use of an often underused asset they already have: customer data. Many customers continue to shop premium products throughout the store, including Private Selection, Murray’s cheese and Deluxe Meal Solutions. Dig Into the Data.

article thumbnail

How to Improve Digital Privacy and Trust Between Consumers and Companies

Retail TouchPoints

A September 2023 study that Acquia conducted with an independent research firm found that just 56% of customers trust that brands will handle their personal data appropriately, and only 17% think that their personal data is “very secure” in the hands of companies. It doesn’t have to be this way. The tide is turning.

article thumbnail

The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? What about customer privacy and the use of data? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?

article thumbnail

How Retailers can use Digital Product Strategy to Improve CX and Fuel Growth

Retail TouchPoints

The real opportunity lies in using your digital product strategy as a way of improving the customer experience (CX) and finding new growth opportunities. Use Existing Data and Research to Find New Revenue Streams Launching a new revenue stream can be costly, risky and time-consuming. Skin Rocks took a similar approach.

article thumbnail

Tanger Outlets to Enhance Loyalty Program with Customer Engagement Solution

Retail TouchPoints

Tanger Outlets will deploy a customer engagement platform from Coniq to better empower its retail partners to deliver personalized and contextual offers to consumers. As Tanger continues its transformation, we believe omni experiences and customer data are critical to serve our retailers and guests alike.”

Customer 306