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Marketing Operations must rationalize revenue technology to achieve customer experience goals

Forrester eCommerce

Marketing Operations must rationalize revenue technology by removing point solutions to both reduce costs and achieve customer experience goals.

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How Retailers Can Use AI to Improve Customer Experience and Build Trust

Retail TouchPoints

With the sector continuing to experience accelerated growth, major retailers are looking for ways to maintain and build trust while dramatically improving customer experience and orchestrating cohesive customer journeys. AI-driven solutions offer businesses a powerful way to personalize customer experiences.

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Harnessing the Potential of Returnless Refunds to Improve Profitability and Customer Experience

Retail TouchPoints

Common missteps that mismanage customer expectations include inaccurate online product descriptions, low-quality images, lack of inventory visibility or accuracy and inadequate sizing details. This is just one example of how companies are utilizing technology innovations to prevent returns up front.

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How Technology Fuels Customer Experience and Brand Value

Retail TouchPoints

At a time when brand interactions bridge both digital and physical shopping, it is increasingly important for retailers to leverage technology to improve customer experiences and create value. Here are a few examples of how technology enhances customer experience and strengthens brand value.

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How Ambitious Brands Are Leveraging Composable Commerce

Business models have been slow to adapt to the shift to digital commerce, leaving brands to struggle to match customer experiences to the changing retail landscape. The reason for the struggle: an inflexible technology stack.

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For Better Customer Experience, Make Your Website Easier to Search

Retail TouchPoints

Customer experience (CX) optimization is a necessity for ecommerce retailers and other online businesses that want to convert visitors, drive sales and cultivate customer loyalty. However, these searching customers are not always finding what they’re looking for. The most common missing element: error tolerance.

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Announcing the Forrester Tech Tide™: Enterprise Localization Technologies

Forrester eCommerce

We recently published the Forrester Tech Tide: Enterprise Localization Technologies, Q1 2024, to help leaders in revenue operations, marketing, product, digital, content, and customer experience shape their firm’s investment approach. If so, you should review your localization tech stack. A Rising […]

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Delight Customers, Reduce Costs, and Drive Profits With Xparcel from RSL

E-commerce businesses depend on reliable shipping to keep their customers happy. Customers expect online orders to be delivered quickly and at a low cost to them, so when major carriers are bottlenecked, it can directly impact your business's reputation. But all too often, shipping costs become prohibitive, eating into profit margins.

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Retail Tech: Empower Associates, Optimize CX, and Boost Productivity

Speaker: Andrew Regan, Managing Partner at BlueSeed Retail Ltd.

Did you know that 70% of new retail technology fails to deliver expected benefits and can often decrease customer value, service, and experience? With that in mind, how can we empower our store associates to leverage new technology to optimize the customer experience and boost productivity?