Forrester eCommerce

FEBRUARY 2, 2023

In the era of data deprecation, many B2C marketing clients are asking me “how can I get more first-party data?” or “how do I get more customers to share data with me?”

Customer Data 195

Customer Data B2C Customer Recommendation 195

Retail TouchPoints

MARCH 15, 2024

After all, a digital shelf displays your products for the customer to browse, just like a shelf in a brick-and-mortar store would. While customers come to browse the physical shelf, your digital shelf goes to the customer. It may even improve customer experience by providing opportunities to buy items at a lower cost.

Telecommunications 264

Telecommunications eCommerce Platforms Games eCommerce 264

Retail TouchPoints

MARCH 26, 2024

2024 introduces distinct challenges for retail brands navigating data privacy amidst Google’s removal of cookies. Leading the charge in innovative, consent-driven strategies is the adoption of zero-party data , or data that consumers proactively share with a brand. The question remains: where and how should they begin?

Retail 264

Retail Apparel Consumer Clothing 264

Forrester eCommerce

MARCH 13, 2024

Great customer service sets companies apart. And, you leave money on the table if you don’t meet your customer’s expectations of engagement. Business and IT leaders understand the economics of great customer service, and Forrester data shows that over 70% of enterprises invest modern solutions.

Customer 403

Customer Management 403

Retail TouchPoints

FEBRUARY 28, 2024

LEGO’s strategy for LEGO Space – and every other theme that LEGO has launched since that early success – is to engage customers by making it easy to open a box and quickly experience the joys and benefits of a finished product. Analysts save time that would otherwise be spent developing data models from scratch.

Toys 260

Toys Supplies Improvements Marketing 260

Retail TouchPoints

JANUARY 19, 2022

Brands have always focused on personal touches and customization for consumers, yet a recent eMarketer report found growing concerns around data privacy, with nearly nine out of 10 consumers saying it’s important to them. Start Working with First-Party Data. This has led to extreme distrust, fear and even anger.

Customer Experience 336

Customer Experience Customer Retail Consumer 336

Forrester eCommerce

JUNE 22, 2023

Marketers want to capture as much zero- and first-party data as possible, whether that’s email addresses, marketing opt-ins and other consent, or more granular data about who a customer is and what they’re interested in.

Customer Data 195

Customer Data Customer Marketing Consumer 195

Forrester eCommerce

AUGUST 3, 2023

Join us at Forrester’s Data Strategy & Insights event to learn about how customer experience and data professionals can work more closely to ensure that they collectively provide the analytics and insights their organizations need to improve experiences.

Customer Experience 195

Customer Experience Customer Events Improvements 195

Forrester eCommerce

SEPTEMBER 1, 2022

How Did You Get Interested in Data and Analytics? Some weeks after, my family relocated to the United States and settled in the Midwest. My childhood took me from Minneapolis to Milwaukee and eventually to the south suburbs of Chicago, where I currently reside. Growing […].

Customer Data 366

Customer Data Customer Customer Experience 366

Forrester eCommerce

FEBRUARY 26, 2024

With the rapid advancement of genAI technology available to businesses even without highly specialized skills, internal data quality is now the primary limiting factor standing in the way of genAI enablement.

Technology 410

Technology B2B Customer Marketing 410

Forrester eCommerce

SEPTEMBER 28, 2023

The mark of an insight driven business is a data architecture strategy grounded on business outcomes. Unfortunately, investments to modernize data platforms have historically led to solving the challenges, bottlenecks, and objectives of IT.

Customer 385

Customer 385

Retail TouchPoints

MAY 3, 2023

The days of third-party data are over. The cookieless future has settled and users worldwide demand their data be kept private. How can companies deliver personalized ads at scale, search for new customers and conquer new markets, launch effective marketing campaigns and optimize products and brand experience?

POS 276

POS Customer Experience Customer Technology 276

Retail TouchPoints

JUNE 28, 2022

While retailers can do little to affect world events and macro inflation, they can make use of an often underused asset they already have: customer data. Many customers continue to shop premium products throughout the store, including Private Selection, Murray’s cheese and Deluxe Meal Solutions. Dig Into the Data.

Customer Data 290

Customer Data Customer Retail Consumer 290

Retail TouchPoints

DECEMBER 18, 2023

The use of AI in ecommerce has uncovered numerous lessons about how modern businesses should operate and engage with their customers. Data Quality is Critical Successfully selling products online requires that companies produce, consume and make sense of a massive amount of data. Multiply that by the 33.4

Recommendation 264

Recommendation eCommerce Jewelry Document 264

Retail TouchPoints

FEBRUARY 9, 2023

The company plans to get there by: Completely reimagining the path to purchase for all its varied consumer sets; Broadening marketing efforts to increase consumer awareness of what Batteries Plus does; and Doubling down on the advantage of its store footprint by finding new ways leverage its “secret sauce” — data.

Customer Data 237

Customer Data Customer Omnichannel Electronics 237

Forrester eCommerce

APRIL 12, 2021

How long does your organization retain customer, employee, and sensitive corporate data, and how do you go about disposing of it? In the absence of explicit regulatory mandates, when and how to delete different types of records and personal data can become a tug-of-war between line of business, legal, and security teams.

Telecommunications 443

Telecommunications Customer Customer Data 443

Retail TouchPoints

MARCH 29, 2022

Consumer packaged goods companies in the market today need an improved way of seeing their customers. They want to deeply transform engagement and have more personalized relationships, gain the ability to measure at each point of contact, improve the efficiency and effectiveness of their campaigns and create long-term customer loyalty.

Customer 244

Customer Channel Technology Improvements 244

Forrester eCommerce

FEBRUARY 23, 2024

I am happy to announce that my coverage area now includes Data Center Services, Infrastructure Outsourcing, and Semiconductors. This is in addition to my existing coverage of Technical Debt and Enterprise Architecture.

Technology 401

Technology Customer 401

Retail TouchPoints

FEBRUARY 20, 2024

The service enables consumers to choose which data they share with the merchant, such as purchase histories that would enable more personalized product recommendations based on interests as well as sizes, style and color preferences for clothing. The service is now available in the U.S., The service is now available in the U.S.,

Merchant Services 264

Merchant Services Payment Services Consumer Clothing 264

Forrester eCommerce

MAY 17, 2022

Tell us about yourself: I help people seek, solicit, and speak data & information in safe to share environments. I can help data, technology, and business leaders influence culture change and ignite insight-driven decision making at their organizations.

Technology 370

Technology Information Customer 370

Retail TouchPoints

JUNE 9, 2023

Sustainability can be highly data-driven. Sustainability has become more important than ever in the retail industry, and within the supply chain, retailers now have access to technology that provides them with a 360-degree picture of their inventories and customer preferences.

Supplies 246

Supplies Operations Shipping Costs Customer 246

Forrester eCommerce

MARCH 21, 2024

Read insights from Principal Analyst Emily Pfeiffer and Senior Research Associate Delilah Gonzalez on how quality data powers commerce search experiences.

Customer Experience 242

Customer Experience Consumer Omnichannel Technology 242

Retail TouchPoints

DECEMBER 12, 2022

of companies use data to collect information about customers and sales prospects? Here are five customer data management dangers that can happen when you incorrectly store, manage and process data. 5 Customer Data Dangers. Here are five customer data dangers and how to avoid them.

Customer Data 217

Customer Data Improvements Management Customer 217

Forrester eCommerce

MARCH 8, 2024

First, the Federal Trade Commission dropped a blog post stating that “Browsing and location data are sensitive. With two moves, the federal government bucked its reputation for moving at a glacial pace this week.

Marketing 403

Marketing Blog B2C Customer 403

Forrester eCommerce

OCTOBER 16, 2023

It’s no secret that many of the challenges in getting value from data and insights are rooted in the need for better data literacy, internal communication, and a stronger data culture. It’s even become the subject of an SNL-worthy (for us data people) satire online.

Management 417

Management Technology Customer 417

Retail TouchPoints

APRIL 26, 2022

Brands are facing a customer data conundrum. While 49% of consumers say they’re frustrated by receiving irrelevant content and offers from brands, 45% say they aren’t comfortable sharing their personal data in exchange for more personalized experiences. Zero-Party vs. First-Party Data. So how can the two coexist?

Customer 242

Customer Retail Information Consumer 242

Forrester eCommerce

NOVEMBER 6, 2023

Harnessing the benefits of genAI effectively requires huge amounts of data, both structured and unstructured, possibly from various different sources. Rushing in to adopt generative AI (genAI) in marketing without setting the right foundation or assessing readiness is a mistake. Imagine this scenario.

B2B 426

B2B Marketing Customer 426

Forrester eCommerce

OCTOBER 30, 2023

Have you ever heard a leader of a successful business proudly announce that they don’t much care about understanding their customers’ needs? The data from Forrester’s recent report, The State Of Customer Obsession In B2B, 2023, is clear on the value of knowing what drives your customers. Yeah, me neither.

Customer 426

Customer B2B Operations Marketing 426

Forrester eCommerce

NOVEMBER 5, 2018

There’s a recurring assumption in discussions about internet of things (IoT) platforms: The platform providers make their money by mining insights from data loaded into their platform. They sell those insights back to the customer who put the data there in the first place and will also sell them to anyone else who can pay. […].

Customer Data 337

Customer Data Customer 337

Forrester eCommerce

JUNE 2, 2022

Every organization desires a positive return on its investments in data. Forrester data shows that advanced insights-driven businesses (IDBs) are 8.5 times more likely than beginners to report at least 20% revenue growth in 2021. It pays off to become an insights-driven business.

Customer 370

Customer 370