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Customer Loyalty: Definition, Tips, & Solutions

SheerID

Customer loyalty is crucial to the success of businesses. Learn why it is important, how to measure it, and tips for building customer loyalty.

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Digital Sovereignty Is Changing The Cloud Market

Forrester eCommerce

In 2023 global cloud vendors all came up with their own digital sovereignty solution to address rising concerns from their customers. However, when I ask customers and vendors to define what digital sovereignty means for them, silence is the most common response.

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The Definitive Guide to Online Reputation Management

Kissmetrics

Companies didn’t engage customers, they just sold (or tried to sell) to a passive audience People could not express their voice in a powerful way, and the overall communication landscape was very “top down.” If you and your brand accept feedback, customer opinions, and so on, you also must be ready to face them promptly.

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The Definitive Guide to Selling on Amazon

BigCommerce

I’ve had to draw the line plenty of times in my writing career, refusing to call something “definitive,” comprehensive” or “all-inclusive” if it wasn’t that. This book’s headline, Definitive Guide, is the only possible way to describe what you will find in the subsequent chapters. I won’t waste their time.”

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What Security Market Definitions Tell Practitioners

Forrester eCommerce

One of the biggest challenges of being a security industry analyst is finding when and how to define new market segments. We both had to do this recently — Jeff with managed detection and response and Allie with extended detection and response (XDR). The most common question we get from security vendors confused as to […].

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The Definition Of Modern Zero Trust

Forrester eCommerce

At the beginning of 2022, Zero Trust faces a bizarre dichotomy; it’s on the verge of becoming the de facto cybersecurity approach while simultaneously having many security practitioners decry it as “just a marketing ploy.” How did we, as the security community, arrive at such a precarious perch? Part of the problem, according to John […].

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Accelerated Mobile Pages (AMP): The Definitive Guide for Marketers

Kissmetrics

For a better experience, custom fonts have to be specially loaded. If your mobile pages are as slow as a snail, you won’t get mobile browsers that land on your site to convert into customers. That’s the best way to attract mobile customers and grow your business. Since you’re not in control, you may experience lazy loading.