Walmart Tests New In-Store Retail Media Opportunities, Including Product Demos and Audio
Retail TouchPoints
JUNE 8, 2023
Walmart already offers a number of in-store activations for advertisers, including TV walls, self-checkout ads and integrated marketing opportunities, and now the retailer is beta testing the addition of product demos and ad placements on Walmart Radio , the retailer’s in-store audio feed. “We While Amazon still dominates U.S.
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