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Marketers Must Embrace AI to Maximize B2B Event Success

Forrester eCommerce

Marketers face long standing event planning and execution challenges In the ever-evolving landscape of B2B marketing, events continue to dominate marketing program spend. However, many event marketers struggle to fully capitalize on the value of their investments due to long-standing challenges.

B2B 340
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Participate in the 2024 B2B Event Trends Survey: Unlock Valuable Insights for Your Organization

Forrester eCommerce

Forrester’s B2B event trends survey is back and we invite you to participate! Everyone completing the survey will gain access to the latest market trends and crucial information on building an audience-centric, integrated event strategy within their organization.

B2B 411
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Dick’s Plans New Slate of Sporting Goods Resale Events with SidelineSwap

Retail TouchPoints

through an ongoing series of trade-in events. During these events, Dick’s customers can bring in their used sports gear for evaluation by SidelineSwap experts. As the partnership moves into its third year, SidelineSwap’s recommerce services will be available at more Dick’s locations across the U.S.

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Michaels Launches Birthday Parties, Enhances In-Person and Virtual Events

Retail TouchPoints

MakeBreaks, which take place on the first and third Sunday of each month, provide customers with an affordable “base” component, guided instruction and the supplies needed to complete a specific craft. The March 23 event will feature plastic egg bunnies. Michaels also has updated its MakeBreaks program and brought back its Kids Club.

Events 263
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[Gorgias X Lateshipment.Com] Strengthening Customer Relationships With Post-Purchase Automation For 12 Key Events

lateshipment

Gorgias is a powerful customer service helpdesk software that strives to help e-commerce merchants provide exceptional customer service and turn your customer service into a profit center. LateShipment.com enables you to keep a watch on your packages when in transit and identify issues around package deliveries.

Events 130
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Important Questions To Answer Before Making Your Events Virtual

Forrester eCommerce

Back in March, Nick Barber and I teamed up to help B2B marketers assess whether virtual events were a viable alternative to physical, as COVID-19 forced event managers to cancel in–person events wholesale.

Events 437
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Lowe’s Brings Back Live Product Sourcing Event for Second Year

Retail TouchPoints

Lowe’s has launched its second annual “Into the Blue” product pitch event, inviting entrepreneurs and businesses of all sizes to apply to get their products on the home improvement retailer’s shelves. During the inaugural event, 270 suppliers were selected to pitch their products live to the Lowe’s merchandising team.

Events 279