Data Shows Customers Might be Resistant to AI Shopping Recommendations — Here’s what C-Suite Executives Should Know
Retail TouchPoints
FEBRUARY 6, 2024
Which is to say that while the AI boosters have done excellent work persuading the marketers, they have their work cut out for them with the people who actually matter, i.e. customers. It would seem that AI currently has little value in helping a brand land new customers or upsell existing customers higher-value items.
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