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How To Prioritize Customer Journeys

Forrester eCommerce

Find recommendations for how to best prioritize journeys and discover our Customer Journey Prioritization Tool for doing the prioritization work.

Customer 195
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How To Improve Customer Experience: 5 Tips

Groove

A customer's first impression — better yet, first experience — with a brand often makes or breaks their purchasing decision. Make a great first impression and create a positive experience for your customers by catering to their unique needs. How To Improve Customer Experience: 5 Tips. Understand who your customers are.

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How to Convert Customers with Empathetic Marketing

Retail TouchPoints

We rely on logic or rationality to appeal to customers without once tapping into the emotions at play in their purchase decisions. But a lot of these messages are vague and don’t tell us how to do it. To fully understand our customers’ emotions, we need to understand their values.

Customer 190
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How To Clear Customs And Navigate The Customs Clearance Process

My Wife Quit Her Job

There's a lot of paperwork involved, and even the smallest errors can lead to a hefty fine from the customs agency. This post explains what you need to know about customs clearance, including important terms and costs. The post How To Clear Customs And Navigate The Customs Clearance Process appeared first on MyWifeQuitHerJob.com.

Customer 156
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How to Think Through Your Composable Commerce Reference Architecture

Join experts from Orium , commercetools , and Google Cloud for this on-demand webinar and dive deep into the topics explored in the Composable Commerce Reference Architecture report, including advice for how to start prototyping and de-risking a composable transition.

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How To Navigate The Generative AI Hype In Customer Service

Forrester eCommerce

The customer service technology world is particularly saturated with these announcements; it seems like we can’t go a day without seeing another one. Not a huge […]

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Customer Success Platforms: Supporting Success At Scale

Forrester eCommerce

In the ever-evolving tech and economic landscape of 2023, this has become the battle cry of beleaguered customer success professionals around the globe as they attempt to scale their function. But it isn’t so much about doing more with less: It’s about shifting the perspective on how to provide value to […]

Customer 388
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Omnichannel Personalization: From In-Store to Online and Everything in Between

To actually work as they’re supposed to, omnichannel experiences require tightly integrated customer and operations experiences. Explore the building blocks of personalization across channels and touchpoints in this masterclass, featuring real-world examples of how to apply a customer-centric lens to drive business outcomes for your brand.

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Deploying High-Performance Headless Commerce Frontends

Frontend performance is a critical factor in customer experience. In composable systems, data comes from a variety of sources, so how you assemble your architecture directly impacts the performance of the frontend experience.

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The Personalization Playbook: 2024 Strategies

How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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How Ambitious Brands Are Leveraging Composable Commerce

Business models have been slow to adapt to the shift to digital commerce, leaving brands to struggle to match customer experiences to the changing retail landscape. A composable commerce stack enables brands to take control of their omnichannel journeys, accelerating their ability to innovate customer experiences and commercial models.

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How to Stay Competitive in the Evolving State of Martech

To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and promote omnichannel marketing.

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How to Overcome the Pain Points of Your CRM

The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. It’s no secret, only 13% of salespeople are satisfied with their CRM.

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Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

To accomplish this, organizations have traditionally leaned into historical customer and product data to predict how to engage with their current and future customers in a personalized manner. Thoughts around how to leverage persona development to put in practice new marketing experiences to drive more growth.

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Outrun Your Competition: Best Practices for Accelerating Sales Processes

By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.