Talend cloud enables PointsBet to ensure compliance and reliability amid rapid international expansion

Retail Technology Review

Talend, the cloud data integration solutions provider, has announced that PointsBet, an online bookmaker from Australia offering both traditional fixed odds markets as well as PointsBetting, is using Talend Cloud and Microsoft Azure to deliver a differentiated mobile betting experience to just under 100,000 customers worldwide and support its international expansion.

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Get Sirius About Customer Engagement Marketing

Forrester eCommerce

In 2003, Fred Reichheld, who was by then a partner at Bain & Company, introduced a way of measuring how well an organization treats its customers. age of the customer B2B marketing customer experience B2B Marketing customer engagement marketing Customer Experience (CX

Modern (B2B) Love: Deepen Customer Relationships With Post-Sale Engagement Marketing

Forrester eCommerce

Ah yes, anyone suffering from a chocolate hangover? Or an excess of corny romanticism? Let’s face it, we all love “love” — but with Valentine’s Day a week behind us, the last thing you probably want right now is more advice on relationships.

B2B 257

Marketers: Manage Your Automation Portfolio

Forrester eCommerce

Marketers will run a portfolio of automation technologies; take an organized and intentional approach to this complex but crucial effort.

Join us at CX Europe 2018 for insight into customer understanding and other key CX priorities

Forrester eCommerce

Forrester’s customer experience Forums are in their tenth year — from our first one in 2009 in New York, they’ve grown and spread to San Francisco, London, Singapore, and other cities around the world and become yearly destinations for CX pros far and wide.

Other 251

Map Your Ecommerce Marketing to the Customer Lifecycle

Zaius

First, an anonymous user browses your site, then makes a purchase, then another, and slowly but surely becomes a loyal customer. This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective B2C marketing.

Marketing Into China

Forrester eCommerce

China is expected to be the world’s largest consumer market in 2019. Seeking Chinese equivalents of Western marketing approaches no longer works. My latest report, “A Guide To Marketing Into China,” helps global marketers customize […].

Enable Marketing’s CX Ambitions With Real-Time Interaction Management

Forrester eCommerce

One of our 2019 B2C marketing predictions is that enterprise marketing technology will meld with customer experience (CX) investments to deliver the relevancy and consistency that consumers crave from brands.

Marketing Unboxed: Sticker Mule Designs the Perfect Customer Experience

Zaius

With so many options for custom printing out there, how can one business possibly stand out? Known as “the internet’s favorite custom printer”, the brand is incredibly popular with both businesses and individuals for their easy customization and fast turnaround on products.

Back2Basics: Why B2B Marketers Should Differentiate On Customer Experience

Forrester eCommerce

age of the customer B2B marketing content marketing digital marketing B2B B2B Marketing customer experience customer obsession differentiation Marketing strategic messaging

B2B 181

Marketing Innovation Starts And Ends With Customer Obsession

Forrester eCommerce

Despite all the monumental changes to technology and media which afford marketers the capabilities to build emotion-rich customer relationships, they frequently struggle to rise above roles as brand despots or sales vassals.

Map Your Ecommerce Marketing to the Customer Lifecycle

Zaius

First, an anonymous user browses your site, then makes a purchase, then another, and slowly, but surely, becomes a loyal customer. This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective ecommerce marketing.

How Customer Affinities Power Personalized Campaigns

Zaius

Customers can be a mystery at times. Why did one ecommerce customer buy ten pairs of sandals in a month? And why does another loyal customer only ever buy products from one specific line and nothing else? Customers who only buy from certain categories, such as ladies jeans.

Customer Experience: France Is Lagging Behind

Forrester eCommerce

After New York City, San Francisco, Sydney, Singapore, and London, Forrester hosted its first event dedicated to customer experience in Paris, France. age of the customer B2C marketing chief marketing officer (CMO) customer experience employee experience

First Forrester New Wave™ On B2B CDPs Sets The Bar For An Emerging Market

Forrester eCommerce

B2B marketing customer data customer insights data management B2B Marketing customer data platform data and analyticsWoohoo!

B2B 222

Dynamic Customer Segmentation is a Creative Marketer’s Best Friend

Zaius

Most B2C marketers think they already know everything about email segmentation. But segmentation can be much more than just static email lists of your customers. Dynamic customer segmentation can significantly outperform a traditional email segment. By ingesting the right customer data, dynamic segments grow and shrink as your customers move in and out of the segments — automatically triggering the right campaigns at the right time.

Customer Retention Should be Ecommerce Marketing Priority #1: The Why, The How and The Return

BigCommerce

Did you know that customers who stick with your brand over time will spend 67% more than new customers? While… Ecommerce Marketing customer retention

Redefining Influencer Marketing: Key Insights For B2B Marketing Leaders

Forrester eCommerce

Influencer marketing is often characterized as a trendy tactic for B2C marketers to tap into the far-reaching audiences of the Insta-famous. B2B B2B marketing customer advocacy B2B Marketing social media

B2B 282

Marketing Unboxed: Outdoor Boxes is #DoingThings With Their Marketing

Zaius

But is their marketing as high performance as well as their workout gear? We ordered a women’s tank top to get a glimpse into their customer experience. ?Want Email Marketing. The commitment to colorful imagery and clear messaging continues into every email marketing message.

Marketers – get your heads out of the clouds!

Forrester eCommerce

It’s frustrating when a customer exhibits purchase intent, but does’t buy because of friction in the customer journey. Nearly 40% of CMOs say that a lack of consistent customer experience (CX) prevents greater online sales revenue. Empowered customers now […].

Meet Zam: Your Marketing Assistant

Zaius

If you’re a marketer, Zam is about to become your new best friend. Zam is a data science-powered marketing assistant that lives inside the Zaius B2C CRM platform. We take care of data science so that you can take care of your customers.” – Spencer Pingry, CTO of Zaius.

DAM Market Set To Top $1 Billion In 2019

Forrester eCommerce

age of the customer content marketing digital asset management (DAM) content DAM digital asset management Forrester Nick Barber tech technology

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

Having A Digital Ad Strategy Doesn’t Mean You’re Ready For This $100 Billion Market This week, the IAB announced that US digital ad spend topped $100 billion for the first time last year.

The Psychology Behind Customer Loyalty

Zaius

But few brands are lucky to attain the ranks of true customer loyalty. Sure, many of us— 77 percent, in fact —participate in some kind of customer loyalty program. Understanding customer psychology. Treat your loyal customers like royalty .

The Key To Marketing And Sales Alignment? The Customer.

Forrester eCommerce

B2B marketers get it. They know they need to operate across their sales and marketing silos to get beyond portfolio-centric campaigns to connect with buyers via specific, contextually relevant content that engages customers across the entire life cycle.

4 Post-Holiday Marketing Tactics for Customer Retention

Zaius

When in doubt, start with how you can drive new sales and increase revenue from repeat customers. This post features 4 key post-holiday marketing tactics that will help you increase sales from your current leads and customers!

Three Ways Customer Support Is Reshaping Retail

Retail TouchPoints

According to the 2019 State of Service report by Salesforce, 80% of customers now consider their experience with a company to be as important as its products. Here are three ways retailers can leverage customer support to create the ideal customer experience.

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

age of the customer blockchain business technology (BT) chief information officer (CIO) customer experience digital disruption emerging technology hybrid cloud Information Technology Innovation marketing & strategy technology

AI Helps Marketers Target The Right Customers, Across The Right Channels And Content At Scale

Forrester eCommerce

artificial intelligence (AI) B2C marketing chief marketing officer (CMO) digital marketing email marketing integrated marketing (cross-channel) marketing & strategy AI ROI

The Insights Beat: Get Smarter About Your Competitors, Customers And Company

Forrester eCommerce

Customer insights. Market insights. Marketing insights….you All types of enterprise data (big, medium, small and petite), as well as external data fuel these insights and make you smarter about how you engage with your customers, […]. Insights come in many flavors.

How Customer Service Data Can Improve Customer Loyalty

Zaius

As a marketer, you can never have enough of it. The more you have, the better you know your customers, and the more relevant you can make your campaigns. One area that marketers have typically not had access to is customer support data. Know when NOT to contact customers.

Personalization vs. Customization in Email Marketing

Webbula

Customization and Personalization, we hear these words a lot, and we often hear people using these as if they have the same meaning. The post Personalization vs. Customization in Email Marketing appeared first on Webbula.

Who Exactly is Your Ideal Ecommerce Customer?

Zaius

Is your ideal customer: A. A 20-year-old college student who loves football and wants a custom-printed t-shirt with their team’s fight song? As a B2C marketer, you can’t market to everyone or you’ll sell to no one. What makes them happy customers?

The Empowered Marketer: Power Customer Acquisition the Smart Way

Zaius

As marketers, we’re constantly A/B testing every little thing. But growing your customer base takes far more than an effective A/B test. In ecommerce, that’s the real difference between spammy “growth hackers” and true growth marketers. As the Director of Growth Marketing for One Click , an Indianapolis-based ecommerce company founded in 2005, the team grows not one but three separate eyewear brands: Readers.com , Sunglass Warehouse , and felix + iris.

Marketing Unboxed: Unpacking Away’s Marketing Strategy

Zaius

But is their marketing as sleek as their product? We followed along as Away took us on a journey from first-time customers to enthusiastic brand fans. ?Want When it comes to packaging in ecommerce, anything more than a plain cardboard box offers extra delight to customers.

Future Of Retail: B2C Marketing And Loyalty In 2019 

Forrester eCommerce

This week, Claudia interviewed Emily Collins, principal analyst on Forrester’s B2C marketing team and an expert in loyalty, on her contributions to the 2019 B2C marketing predictions […]. age of the customer B2C marketing loyalty online retail predictions 2019 retail

B2C 223

The Empowered Marketer: Tracey Wallace of Doris Sleep

Zaius

We’ve all seen the digitally native vertical brands appear out of nowhere and dominate the market. Why she changed her product names based on customer feedback. Subscribe to The Empowered Marketer on your favorite platform: iTunes | Spotify | Stitcher | SoundCloud.

How To Get Your Customers To Do Your Selling For You (Previewing Our B2B Forum)

Forrester eCommerce

B2B marketing customer advocacy customer communication customer experience customer experience management customer experience strategy customer lifetime value (CLV) customer relationship management (CRM) B2B Marketing customer marketing

B2B 193

The Empowered Marketer: Tackling the Amazon Marketing Challenge

Zaius

This is exactly the market that Brandon Hendrix focuses on. He’s the VP of Marketing at Thras.io , a fast-growing acquirer of Amazon FBA businesses. While he previously specialized in paid acquisition, he switched his focus to the wild world of Amazon marketing.

Zaius Appoints Chief Marketing Officer, VPs of Product, Industry Strategy, and Customer Success

Zaius

Kyle Flaherty, go-to-market and branding leader, joins Zaius as CMO to accelerate growth and amplify one of the hottest brands in MarTech. This experience will be invaluable as we revolutionize how B2C companies delight their customers at every interaction.”. Zaius loves marketers!

B2C 195