Talend cloud enables PointsBet to ensure compliance and reliability amid rapid international expansion

Retail Technology Review

Talend, the cloud data integration solutions provider, has announced that PointsBet, an online bookmaker from Australia offering both traditional fixed odds markets as well as PointsBetting, is using Talend Cloud and Microsoft Azure to deliver a differentiated mobile betting experience to just under 100,000 customers worldwide and support its international expansion.

Map Your Ecommerce Marketing to the Customer Lifecycle

Zaius

First, an anonymous user browses your site, then makes a purchase, then another, and slowly but surely becomes a loyal customer. This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective B2C marketing.

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Will Conversion Rate Optimization become a part of Customer Journey Optimization? 28 Digital Marketing Experts answer.

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The post Will Conversion Rate Optimization become a part of Customer Journey Optimization? 28 Digital Marketing Experts answer. Many companies have seen CRO as the silver bullet to generate more revenue overnight. Few companies understand that CRO comes.

Quiz: How Customer-Centric is Your Marketing?

Zaius

You may have seen our video series, Marketing Unboxed , where we buy products from your favorite brands, evaluate their marketing strategy along the way, and rate them on a scale of 0 to 5 praise hands ?? based on how well they nail the customer experience.

Customer Retention Should be Ecommerce Marketing Priority #1: The Why, The How and The Return

BigCommerce

Did you know that customers who stick with your brand over time will spend 67% more than new customers? While… Ecommerce Marketing customer retention

Retention Marketing: Why You Should Shift Your Focus From Customer Acquisition

BigCommerce

Did you know that repeat customers are responsible for 40% of a store’s revenue? And what’s even more mind blowing,… Ecommerce Marketing

Dynamic Customer Segmentation is a Creative Marketer’s Best Friend

Zaius

Most B2C marketers think they already know everything about email segmentation. But segmentation can be much more than just static email lists of your customers. Dynamic customer segmentation can significantly outperform a traditional email segment. By ingesting the right customer data, dynamic segments grow and shrink as your customers move in and out of the segments — automatically triggering the right campaigns at the right time.

How Customer Affinities Power Personalized Campaigns

Zaius

Customers can be a mystery at times. Why did one ecommerce customer buy ten pairs of sandals in a month? And why does another loyal customer only ever buy products from one specific line and nothing else? Customers who only buy from certain categories, such as ladies jeans.

How Customer Feedback Can Improve Your Ecommerce Business

BigCommerce

Do you know what the last customer who bought something from your ecommerce store thought about the product they received? … Ecommerce Marketing customer retention

Customer-Centric vs Campaign-Centric Marketing: How Are You Connecting the Dots?

Zaius

“I always think of the customer first.” — every marketer ever. However, the reality for most marketers is customer second, campaign first. The problem is that all of your marketing channels today are separate, from Facebook ads to email marketing to organic searches.

Marketing Unboxed: Sticker Mule Designs the Perfect Customer Experience

Zaius

With so many options for custom printing out there, how can one business possibly stand out? Known as “the internet’s favorite custom printer”, the brand is incredibly popular with both businesses and individuals for their easy customization and fast turnaround on products.

Why B2C Marketers Need to Own All Customer Data

Zaius

In order to do that, you need access to your customer data. Not quite the customer segment you wanted, but you’re on a deadline, so what can you do? What you can do — and what you need to do — is have access to and ownership of all customer data yourself.

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Marketing Unboxed: Outdoor Boxes is #DoingThings With Their Marketing

Zaius

But is their marketing as high performance as well as their workout gear? We ordered a women’s tank top to get a glimpse into their customer experience. ?Want Email Marketing. The commitment to colorful imagery and clear messaging continues into every email marketing message.

4 Post-Holiday Marketing Tactics for Customer Retention

Zaius

When in doubt, start with how you can drive new sales and increase revenue from repeat customers. This post features 4 key post-holiday marketing tactics that will help you increase sales from your current leads and customers!

Map Your Ecommerce Marketing to the Customer Lifecycle

Zaius

First, an anonymous user browses your site, then makes a purchase, then another, and slowly, but surely, becomes a loyal customer. This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective ecommerce marketing.

How Top Brands Use Market Segmentation to Reach Customers

SheerID

Learn about market segmentation and explore some of the common types of segmentation. SheerID can help you target your customer marketing properly! Blog Posts Brand Differentiation Cause Marketing Customer Acquisition Personalized Marketing

Marketing Unboxed: The Sill’s Marketing Grows on You

Zaius

But how well cultivated is their marketing? . To find out, we ordered this ZZ plant and tracked every step of the brand’s marketing and customer experience. We dig into it in this episode of Marketing Unboxed. ?? Want even more in-depth marketing reviews?

Why Ecommerce Brands Need Customer Lifecycle Automation

Zaius

This guest post was written by John Gallagher at Vektor Strategies & Marketing. John joined the Vektor Strategies & Marketing team, looking to leverage his English writing background in a full-time digital role. Our clients’ customers will change. Blog Customer Lifecycl

Customer acquisition vs. customer retention

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Today we’re tackling an age-old debate in the marketing industry: what is more important – customer acquisition or customer retention? The post Customer acquisition vs. customer retention appeared first on ECOMMERCE GROWTH Blog.

Personalization vs. Customization in Email Marketing

Webbula

Customization and Personalization, we hear these words a lot, and we often hear people using these as if they have the same meaning. The post Personalization vs. Customization in Email Marketing appeared first on Webbula.

Dennis Yu: Why Do Customers Buy? – A Marketing Enigma

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This is possibly one of the biggest questions all marketers have asked themselves at least once: what is a customer’s reason for buying? What, however, do you do with all this information and more specifically,… The post Dennis Yu: Why Do Customers Buy?

The Psychology Behind Customer Loyalty

Zaius

But few brands are lucky to attain the ranks of true customer loyalty. Sure, many of us— 77 percent, in fact —participate in some kind of customer loyalty program. Understanding customer psychology. Treat your loyal customers like royalty .

How Performance Marketing for Customer Acquisition Works within Your Marketing Strategy

Omnisend

Long gone are the days where the customer experience exists solely on your website. The complex customer journey continues to evolve rapidly from its linear beginnings. In this article, we’ll explore why if you’re not utilizing performance marketing within that strategy, you should be.

Who Exactly is Your Ideal Ecommerce Customer?

Zaius

Is your ideal customer: A. A 20-year-old college student who loves football and wants a custom-printed t-shirt with their team’s fight song? As a B2C marketer, you can’t market to everyone or you’ll sell to no one. What makes them happy customers?

The Empowered Marketer: Using Data to Create an Omnichannel Marketing Strategy with Upper Quadrant

Zaius

We recently chatted with Scott Rakestraw, Co-Founder at Upper Quadrant on an episode of the Empowered Marketer. Upper Quadrant is a data-focused marketing agency that specializes in creating rich, personalized omnichannel experiences through the use of customer data.

The Empowered Marketer: Power Customer Acquisition the Smart Way

Zaius

As marketers, we’re constantly A/B testing every little thing. But growing your customer base takes far more than an effective A/B test. In ecommerce, that’s the real difference between spammy “growth hackers” and true growth marketers. As the Director of Growth Marketing for One Click , an Indianapolis-based ecommerce company founded in 2005, the team grows not one but three separate eyewear brands: Readers.com , Sunglass Warehouse , and felix + iris.

Order Confirmation Emails: How to Build on Your Customer’s Leap of Faith

BigCommerce

Before the checkout process begins, a customer has made the long journey through your conversion funnel. They’ve weighed the risks… Email Marketing ecommerce marketing

Personalized Marketing Equals Better Marketing Results

Zaius

This true story is one of many examples of personalized marketing failure , or how to really annoy your customers by suggesting products based on vague demographical data such as gender or age. Marketers, you can do better! Gather relevant customer data.

How Customer Service Data Can Improve Customer Loyalty

Zaius

As a marketer, you can never have enough of it. The more you have, the better you know your customers, and the more relevant you can make your campaigns. One area that marketers have typically not had access to is customer support data. Know when NOT to contact customers.

Customer Analytics: Where the Answers to All of Your Ecommerce Marketing Questions Live

BigCommerce

There’s a lot that goes into becoming a great ecommerce marketer. You might be phenomenal at writing website copy, email… Analysis + Analytics

Marketing Unboxed: UNTUCKit’s Marketing Keeps it Sharp

Zaius

But while UNTUCKit is clearly a VC-powered menswear phenomenon, how sharp is their marketing? Here’s what we learned along the customer journey from the first click to the last. ?Want We’re giving away this classic white polo to one of our Marketing Unboxed subscribers.

Marketing Unboxed: The Honest Company’s Marketing Cleans Up

Zaius

But how fresh is the Honest Company’s marketing? To find out, we ordered a collection of shampoo, conditioner, lotion, and bubble bath to get a feel for the entire customer experience. ?Want Want even more in-depth marketing reviews?

The Empowered Marketer: Tackling the Amazon Marketing Challenge

Zaius

This is exactly the market that Brandon Hendrix focuses on. He’s the VP of Marketing at Thras.io , a fast-growing acquirer of Amazon FBA businesses. While he previously specialized in paid acquisition, he switched his focus to the wild world of Amazon marketing.

Email Marketing Inspiration from 100 Top Email Marketing Campaigns

Zaius

Email is an excellent way to stay top of mind with customers. For marketers everywhere, keeping customers engaged and interested through email is an ongoing task. In fact, in a recent survey, 58% of marketers said it was their number one goal.

Marketing Unboxed: Joybird’s Perfectly Designed Marketing

Zaius

Custom furniture for your home is more accessible than you might imagine thanks to Joybird. The California-based brand is known for mid-century modern furniture that you can customize in a variety of colors and fabrics. Product Customization.

9 Customer Retention Strategies That Actually Work

Omnisend

Creating a great customer retention strategy is an uneasy yet crucial task for online businesses. One-time buyers and dormant customers have become a headache for most marketers: You have already spent a lot of money on customer acquisition, and now what?

The Empowered Marketer: Curating a Luxury Customer Experience With Megan Laber of Tappan

Zaius

Longer buying cycles and high price points for luxury goods mean that marketers like Tappan Director of Brand Marketing Megan Laber have to strategize around storytelling, brand, and customer experience. The Empowered Marketer Article

Why B2C Marketers Need to Own All Customer Data

Zaius

In order to do that, you need access to your customer data. Not quite the customer segment you wanted, but you’re on a deadline, so what can you do? What you can do — and what you need to do — is have access and ownership of all customer data yourself. In today’s B2C market, getting your hands on customer data is not optional, but rather an integral part of B2C marketing today. Better understand the customer journey.

Marketing Unboxed: Unpacking Away’s Marketing Strategy

Zaius

But is their marketing as sleek as their product? We followed along as Away took us on a journey from first-time customers to enthusiastic brand fans. ?Want When it comes to packaging in ecommerce, anything more than a plain cardboard box offers extra delight to customers.

What is a customer data platform

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What is customer data? The post What is a customer data platform appeared first on ECOMMERCE GROWTH Blog. Customer research customer centricity customer data platform customer experience customer journey customer retention digital experience digital marketing strategy