Talend cloud enables PointsBet to ensure compliance and reliability amid rapid international expansion

Retail Technology Review

Talend, the cloud data integration solutions provider, has announced that PointsBet, an online bookmaker from Australia offering both traditional fixed odds markets as well as PointsBetting, is using Talend Cloud and Microsoft Azure to deliver a differentiated mobile betting experience to just under 100,000 customers worldwide and support its international expansion.

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Get Sirius About Customer Engagement Marketing

Forrester eCommerce

In 2003, Fred Reichheld, who was by then a partner at Bain & Company, introduced a way of measuring how well an organization treats its customers. age of the customer B2B marketing customer experience B2B Marketing customer engagement marketing Customer Experience (CX

Modern (B2B) Love: Deepen Customer Relationships With Post-Sale Engagement Marketing

Forrester eCommerce

Ah yes, anyone suffering from a chocolate hangover? Or an excess of corny romanticism? Let’s face it, we all love “love” — but with Valentine’s Day a week behind us, the last thing you probably want right now is more advice on relationships.

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Quiz: How Customer-Centric is Your Marketing?

Zaius

You may have seen our video series, Marketing Unboxed , where we buy products from your favorite brands, evaluate their marketing strategy along the way, and rate them on a scale of 0 to 5 praise hands ?? based on how well they nail the customer experience.

Prioritize Customer Value, Not Just Customer Experience

Forrester eCommerce

age of the customer

Join us at CX Europe 2018 for insight into customer understanding and other key CX priorities

Forrester eCommerce

Forrester’s customer experience Forums are in their tenth year — from our first one in 2009 in New York, they’ve grown and spread to San Francisco, London, Singapore, and other cities around the world and become yearly destinations for CX pros far and wide.

Other 294

Marketers: Manage Your Automation Portfolio

Forrester eCommerce

Marketers will run a portfolio of automation technologies; take an organized and intentional approach to this complex but crucial effort.

Enable Marketing’s CX Ambitions With Real-Time Interaction Management

Forrester eCommerce

One of our 2019 B2C marketing predictions is that enterprise marketing technology will meld with customer experience (CX) investments to deliver the relevancy and consistency that consumers crave from brands.

The State Of Influencer Marketing: Growing

Forrester eCommerce

For all the dramatic headlines about influencers, our research states that they’re capturing steadily larger proportions of marketing budget. For our latest report we interviewed more than 30 enterprise marketers who are responsible for their brand’s influencer marketing. And the data shows: investments continue to rise and marketers’ budgets for influencer marketing are growing in […].

Back2Basics: Why B2B Marketers Should Differentiate On Customer Experience

Forrester eCommerce

age of the customer B2B marketing content marketing digital marketing B2B B2B Marketing customer experience customer obsession differentiation Marketing strategic messaging

The New Era Of Marketing Strategy

Forrester eCommerce

Marketing has been a story of eras: from mass marketing to the direct marketing era to digital marketing, and now data-driven marketing. age of the customer customer experience loyalty marketing & strategy promoted

Customer-Centric vs Campaign-Centric Marketing: How Are You Connecting the Dots?

Zaius

“I always think of the customer first.” — every marketer ever. However, the reality for most marketers is customer second, campaign first. The problem is that all of your marketing channels today are separate, from Facebook ads to email marketing to organic searches.

Marketing Innovation Starts And Ends With Customer Obsession

Forrester eCommerce

Despite all the monumental changes to technology and media which afford marketers the capabilities to build emotion-rich customer relationships, they frequently struggle to rise above roles as brand despots or sales vassals.

How Customer Affinities Power Personalized Campaigns

Zaius

Customers can be a mystery at times. Why did one ecommerce customer buy ten pairs of sandals in a month? And why does another loyal customer only ever buy products from one specific line and nothing else? Customers who only buy from certain categories, such as ladies jeans.

Marketing Into China

Forrester eCommerce

China is expected to be the world’s largest consumer market in 2019. Seeking Chinese equivalents of Western marketing approaches no longer works. My latest report, “A Guide To Marketing Into China,” helps global marketers customize […].

Customer Experience: France Is Lagging Behind

Forrester eCommerce

After New York City, San Francisco, Sydney, Singapore, and London, Forrester hosted its first event dedicated to customer experience in Paris, France. age of the customer B2C marketing chief marketing officer (CMO) customer experience employee experience

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

age of the customer B2C marketing chief information officer (CIO) chief marketing officer (CMO) customer experience digital business employee experience

The Empowered Marketer: Curating a Luxury Customer Experience With Megan Laber of Tappan

Zaius

Longer buying cycles and high price points for luxury goods mean that marketers like Tappan Director of Brand Marketing Megan Laber have to strategize around storytelling, brand, and customer experience. The Empowered Marketer Article

The Importance Of Defining Event ROI In The B2B Marketing Mix

Forrester eCommerce

B2B marketing customer experience strategy B2B Marketing Customer Experience (CX) digital transformation MarTech“If a tree falls in a forest and no one is around to hear it, does it make a sound?”

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Marketing Unboxed: Sticker Mule Designs the Perfect Customer Experience

Zaius

With so many options for custom printing out there, how can one business possibly stand out? Known as “the internet’s favorite custom printer”, the brand is incredibly popular with both businesses and individuals for their easy customization and fast turnaround on products.

Retention Marketing: Why You Should Shift Your Focus From Customer Acquisition

BigCommerce

Did you know that repeat customers are responsible for 40% of a store’s revenue? And what’s even more mind blowing,… Ecommerce Marketing

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

An Oklahoma court ordered Johnson & Johnson to pay $571 MM for involvement in “false, misleading, and dangerous marketing campaigns” that contributed to the state’s opioid crisis.

Marketers – get your heads out of the clouds!

Forrester eCommerce

It’s frustrating when a customer exhibits purchase intent, but does’t buy because of friction in the customer journey. Nearly 40% of CMOs say that a lack of consistent customer experience (CX) prevents greater online sales revenue. Empowered customers now […].

Redefining Influencer Marketing: Key Insights For B2B Marketing Leaders

Forrester eCommerce

Influencer marketing is often characterized as a trendy tactic for B2C marketers to tap into the far-reaching audiences of the Insta-famous. B2B B2B marketing customer advocacy B2B Marketing social media

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Dynamic Customer Segmentation is a Creative Marketer’s Best Friend

Zaius

Most B2C marketers think they already know everything about email segmentation. But segmentation can be much more than just static email lists of your customers. Dynamic customer segmentation can significantly outperform a traditional email segment. By ingesting the right customer data, dynamic segments grow and shrink as your customers move in and out of the segments — automatically triggering the right campaigns at the right time.

Map Your Ecommerce Marketing to the Customer Lifecycle

Zaius

First, an anonymous user browses your site, then makes a purchase, then another, and slowly, but surely, becomes a loyal customer. This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective ecommerce marketing.

Customer Retention Should be Ecommerce Marketing Priority #1: The Why, The How and The Return

BigCommerce

Did you know that customers who stick with your brand over time will spend 67% more than new customers? While… Ecommerce Marketing customer retention

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

age of the customer B2B marketing B2C marketing chief information officer (CIO) chief marketing officer (CMO) digital businessAre Maps For Self-Driving Cars A Public Good? A public/private organization in the UK thinks so.

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

age of the customer B2B marketing B2C marketing chief information officer (CIO) chief marketing officer (CMO) digital businessApple’s 2019 Event: What’s Missing Is What’s Telling — Branding When Apple cuts prices, you know there’s a problem.

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

The Great Gender Blur And Its Impact On The Future Of Marketing Marketing stands at the threshold of a monumental cultural shift – the great gender blur. The male-female binary and all its associated tropes that have pervaded brand marketing for decades are on shaky ground.

The Key To Marketing And Sales Alignment? The Customer.

Forrester eCommerce

B2B marketers get it. They know they need to operate across their sales and marketing silos to get beyond portfolio-centric campaigns to connect with buyers via specific, contextually relevant content that engages customers across the entire life cycle.

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

age of the customer B2C marketing chief information officer (CIO) chief marketing officer (CMO) digital business

Agile Marketing: It’s About Purpose, Then Process

Forrester eCommerce

This LinkedIn update sums up one of our core findings from research into how Agile methodology should be applied to a marketing organization. If you’re implementing Agile right in your marketing organization, then you’re applying it in a way that’s about learning. age of the customer agile marketing & strategy marketing organization & culture Agile Agile Marketing Marketing Organization

Revlon’s Cautionary Tale: The Changing Nature Of Influencer Marketing

Forrester eCommerce

age of the customer agile B2C marketingA Giant In Trouble: Revlon Considers A Sale Cosmetic giant Revlon is exploring the sale of all or some of its business amid lackluster sales and a crushing debt of $3 billion.

Personalization vs. Customization in Email Marketing

Webbula

Customization and Personalization, we hear these words a lot, and we often hear people using these as if they have the same meaning. The post Personalization vs. Customization in Email Marketing appeared first on Webbula.

First Forrester New Wave™ On B2B CDPs Sets The Bar For An Emerging Market

Forrester eCommerce

B2B marketing customer data customer insights data management B2B Marketing customer data platform data and analyticsWoohoo!

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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

The two companies already went to market as partners to provide integrated field service solutions, but ClickSoftware’s large presence in the utilities, telecom, cable, and industrial verticals will expand Salesforce’s customer […].

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

Having A Digital Ad Strategy Doesn’t Mean You’re Ready For This $100 Billion Market This week, the IAB announced that US digital ad spend topped $100 billion for the first time last year.

Value For Customers: The New Frontier For CX Professionals

Forrester eCommerce

Most firms love to talk about the value of customers but don’t get value for customers right. That’s ironic because customers that get value create business value in return by increasing profitability and market share. age of the customer

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

age of the customer B2B marketing B2C marketing chief information officer (CIO) chief marketing officer (CMO) digital business