Customer data analysis key to omnichannel marketing success and business growth
Retail Technology Review
NOVEMBER 4, 7400
Companies which collate and analyse customer data, both online and offline, have grown 16% in the past year and are more than twice as likely to significantly exceed business goals and see strong return on investment (32% versus 14%), according to a global survey of 235 organisations with annual revenues of at least $50m.
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