Customer data analysis key to omnichannel marketing success and business growth

Retail Technology Review

Companies which collate and analyse customer data, both online and offline, have grown 16% in the past year and are more than twice as likely to significantly exceed business goals and see strong return on investment (32% versus 14%), according to a global survey of 235 organisations with annual revenues of at least $50m.

Go Instore, HP and Currys PC World join forces to drive growth in online revenue for HP products

Retail Technology Review

Go Instore, provider of immersive omnichannel retail experiences for personalised ecommerce, has announced the success HP inc has had in providing human-led digital user experiences for their retail partners’ online customers. Internet Retailing Retail Supply Chain


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Ways Omnichannel Customer Service Accelerates Sales


Doctors performed the first implant of an… Omnichannel StrategiesIn 1982, Late Night with David Letterman premiered. Sci-fi classic ET was released.

Omnichannel Retail Index Spotlights 4 Investment Areas

Retail TouchPoints

OSF Digital’s Digital Strategy team (formerly known as FitForCommerce) developed the 2022 Omnichannel Retail Index (ORI) to establish a benchmark for current practices and, most importantly, provide a set of actions and recommendations for the future.

How to Address the Needs of the Next Generation of e-Commerce Customers

Speaker: Jenn VandeZande, Head of Digital Engagement Strategy at SAP Customer Experience | Beth Scott, VP, Business Operations - Supply Chain | Nikki Grigsby, PHR, Chief Operations Officer at Syndigo | Levana Wang, Content Creator, Gen Z Expert

Join Jenn VandeZande, Beth Scott, Nikki Grigsby and Levana Wang for this insightful and topical conversation on the modernization of e-commerce tech.

WEBINAR: Tackling the Omnichannel Customer Data Challenge


Omnichannel marketing offers a huge opportunity to provide the kind of seamless experience today’s buyers expect. Your customers want to have a consistent experience no matter the channel you engage them, including social, email, push notifications, and more. . So why have 86% of ecommerce marketers still not implemented a full omnichannel marketing strategy for their brand? It all goes back to an inability to access and utilize customer data effectively.

4 Omnichannel Myths Keeping You From Success

Retail TouchPoints

Omnichannel is a buzzword in the world of retail customer experience. But despite its popularity, there is a lot of misinformation about what it actually means and how to create an omnichannel strategy that works for your business. The benefits of going omnichannel?

QUIZ: Are You Ready for Omnichannel Ecommerce?


But there’s a big difference between having a presence on a channel and creating coordinated and personalized omnichannel marketing campaigns. Omnichannel ecommerce is one of the buzziest terms in B2C marketing today for a reason. A solid omnichannel marketing strategy can help you reach your target audience more effectively, drive up engagement rates, increase customer lifetime value, and result in more revenue for you B2C brand.

How to Start Omnichannel Marketing With WooCommerce?


67% of the retail and brand owners agreed that omnichannel marketing is either critical or important for their success, states Statista. Omnichannel business empowers the customer throughout their decision-making process.

3 Predictions for the Future of Omnichannel 

Retail TouchPoints

In fact, Retail TouchPoints has seen the number of channels used to conduct business grow year after year in its annual Omnichannel and Fulfillment Benchmark Survey. Prediction 1: Retailers will continue to balance customer acquisition and retention.

Ensuring your payment processes are ready for the omnichannel customer

Retail Dive

As retailers look forward to this upswing in purchasing, they must be prepared with the right payment options for the omnichannel customer

How to Create an Omnichannel Customer Journey


Customers are fickle. We want to make sure the right message gets to the right person at the right stage of their customer journey. This is why omnichannel Read more The post How to Create an Omnichannel Customer Journey appeared first on Ecommerce Marketing Automation | Omnisend. Inspiration Marketing Tips Automation customer journey omnichannel omnichannel marketing automation

6 Lessons from Parachute’s Growth as an Omnichannel Lifestyle Brand

Retail TouchPoints

Furniture and home shoppers span all ages, but Parachute has found that its target customer is largely millennials. We have a customer insights function at Parachute that spends a lot of time going through qualitative and quantitative data,” Sheriff said.

The Evolving Omnichannel Customer Experience — and How To Adapt Accordingly | Salsify


Omnichannel StrategyShopping experiences no longer stop and end in a brick-and-mortar store; today’s buying journey involves a multitude of touch points where consumers interact with a brand or retailer.

REPORT: Omnichannel Marketing is All Hype, No Execution


The experts all agree: omnichannel marketing is key to success in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. According to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. If you’re behind on your own omnichannel strategy, this should comfort you somewhat.

Why Decision Trees Are Terrible for Omnichannel


Even worse, these ineffective workflow diagrams are almost impossible to integrate into a full omnichannel marketing strategy. Thankfully, there is a better way to manage your B2C marketing flow that is simpler, easier, and even helps you measure your omnichannel marketing campaigns. If they respond to that message you add them to a re-engaged customer flow that lasts for one month. Unfortunately, decision trees don’t provide the necessary visibility for omnichannel.

QUIZ: Are You Ready for Omnichannel?


But there’s a big difference between having a presence on a channel and creating coordinated and personalized omnichannel marketing campaigns. Omnichannel marketing is one of the buzziest terms in B2C marketing today for a reason. A solid omnichannel strategy can help you reach your target audience more effectively, drive up engagement rates, increase customer lifetime value, and result in more revenue for you B2C brand. Think you’re ready for omnichannel?

What is Omnichannel Personalization?


Omnichannel Personalization is the practice of creating customer experiences that are informed by real-time data from all channels, and extending them across every touchpoint, to build consistent relationships with the customer everywhere they interact with the brand.

Enrich Your Omnichannel Campaigns with Zaius SMS


Recognizing our clients’ needs to expand the reach of their omnichannel marketing efforts, we’ve been hard at work to implement our fully integrated Zaius SMS solution. The post Enrich Your Omnichannel Campaigns with Zaius SMS appeared first on Zaius.

Omnichannel Ecommerce Marketing is Within Reach


True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. That’s despite the fact that research from the CMO Council and Netsertive revealed that 94% of marketers think that providing an omnichannel customer experience is crucial to business success. What is an omnichannel marketing strategy?

Do You Have an Effective Omnichannel Marketing Strategy?


If you hear the words “omnichannel marketing strategy” and get the same urge to Google, you’re not alone. Omnichannel is simultaneously one of the most buzzed-about concepts in marketing, and one of the least understood. While many marketers know that omnichannel is important and want to do it, a shocking 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. What is omnichannel marketing?

Missed Opportunities in your Omnichannel Marketing


Omnichannel marketing continues to get a lot of ink (and will do so for as long as there is a digital universe) for the very good reason that it continues to evolve. Omnichannel marketing is enabled by technology, but it’s a mistake to assume technology defines it.

Inside MINISO’s ‘Joyful’ Omnichannel Expansion Plan

Retail TouchPoints

As MINISO sets its sights on omnichannel growth, the company is leaning into other key differentiators: a strong supply chain, original designs, and licensing partnerships with some of the world’s most renowned brands, including Disney, Universal and the NBA.

IKEA Partners With Google Cloud to Enhance Omnichannel and Customer Service Capabilities

Retail TouchPoints

IKEA has partnered with Google Cloud to improve it technological capabilities, including the implementation of AI and machine learning tools, upgrading omnichannel capabilities and exploring new customer service offerings.

Meet Your Customers Where They Are This Holiday Season


Omnichannel StrategiesThe holidays are fast-approaching and this year’s unique challenges are having us take a trip back to the drawing board.…

B-Wear Sportswear Runs Circles Around the Competition Using BigCommerce and Omnisend


Their primary source of business was their two brick-and-mortar storefronts in… Customer Stories B-Wear B-Wear Sportswear bigcommerce Customer customer story Ecommerce Email omnichannel Omnisend SMSPrior to 2018, B-Wear Sportswear had no ecommerce presence.

Finish Line Invests in Improved Omnichannel Merchandising

Retail TouchPoints

Data & Analytics Inventory & Merchandising Omnichannel Alignment aptos Finish Line merchandising strategiesAthleticwear retailer Finish Line is working to optimize its merchandising strategies across its operations with the help of Aptos.

How to Give Best-in-Class Omnichannel Customer Support


When your customers make a purchase, they’re thinking about getting the product and not about things like customer support. When that time comes, the customer will look to contact the company. What is Omnichannel Support? Benefits of Omnichannel Customer Support.

Steve Madden Upgrades OMS to Strengthen Omnichannel Offerings

Retail TouchPoints

has fortified its omnichannel functionalities with same-day BOPIS, ship-from-store and pre-order offerings, deploying a new order management system (OMS) from HotWax Commerce. News Briefs Omnichannel Alignment Anil Patel HotWax Commerce omnichannel oms order management steve madden

Top Omnichannel Survey Takeaways: RTP Editors Weigh In

RTP blog

The term “omnichannel” gets thrown around a lot — some might say too much — by retailers and industry observers. However, the word still conveys an important truth: retailers must take every action possible to maximize customer engagement opportunities across both traditional and emerging channels. The seventh annual Retail TouchPoints Omnichannel Survey shows where retailers are succeeding in connecting with the consumer, as well as where they need to improve.

Merchandising for Today's Omnichannel Shopper


In today’s digital world, merchandisers must take full advantage of the omnichannel space to influence and guide the shopper through the decision-making process. How do we create the same engaging content online to drive the customer through the buying process?

How Build-A-Bear’s Pandemic Shift Created Long-Term Omnichannel Opportunity

Retail TouchPoints

But the retailers that invested in omnichannel capabilities were able to adapt and survive. Together, these services helped Build-A-Bear truly bolster its omnichannel business, create a better customer experience, improve fulfillment efficiencies and even reduce transit costs.

11 Omnichannel Marketing Strategies For Ecommerce Businesses


Every ecommerce business looks forward to creating the best customer experience that will determine long-term business success. Unlike the past, The post 11 Omnichannel Marketing Strategies For Ecommerce Businesses appeared first on ECOMMERCE GROWTH Blog.

Retail technology evolves: From POS to omnichannel ecosystem

I Vend

Retail technology drives growth, through enhanced customer experience and increased sales. That’s when the real magic of synergy happens, creating omnichannel retail ecosystems that increase the value of their retail technology investment. Make customers feel valued and special.

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How To Effectively Use Omnichannel Order Management


Omnichannel shopping isn’t just a passing trend. It’s clear there’s an enormous need for retailers to provide high-quality omnichannel shopping experiences, but meeting consumers’ expectations means retailers must master omnichannel order management.

Customer service has changed fundamentally, so omnichannel must evolve with it, says TelcoSwitch

Retail Technology Review

The massive growth in online shopping has led to a sustained change in the way customers interact with businesses, as they adopt the growing number of communication channels available and expect queries to be answered faster than ever before. According to TelcoSwitch, this has raised the stakes as far as omnichannel capabilities are concerned, and businesses need to adapt quickly.

Improving the Customer Experience with Amazon MCF for BigCommerce: Q&A with Amazon’s Abhi Tiwari


As consumers increasingly expect fast shipping when purchasing online, it may come as no surprise that Amazon surpassed FedEx in… Omnichannel Strategies Selling on Amazon Amazon Amazon MCF bigcommerce

Northern Tool Builds Up its Omnichannel Foundation With Brick-and-Mortar Expansion

Retail TouchPoints

This focus on brick-and-mortar is aligned with a planned expansion of omnichannel services. Additionally, in-store customers who can’t find the product they seek can order it online and have it shipped either to that store location or directly to their home.

Omnichannel Retailing: Risks, Rewards, & Opportunities


While many preached omnichannel in retail and ecommerce, few walked the walk. How brands and retailers can provide a truly omnichannel customer experience. Omnichannel Retailing: Risks, Rewards, and Mistakes. Reading Time: 7 minutes.

Marine Layer Deploys Omnichannel Platform Chainwide

Retail TouchPoints

Casual apparel retailer Marine Layer has added features such as mobile checkout, endless aisle and ship-from-store as it seeks to offer a more seamless omnichannel experience across digital and physical channels.