article thumbnail

Customer data analysis key to omnichannel marketing success and business growth

Retail Technology Review

Companies which collate and analyse customer data, both online and offline, have grown 16% in the past year and are more than twice as likely to significantly exceed business goals and see strong return on investment (32% versus 14%), according to a global survey of 235 organisations with annual revenues of at least $50m.

article thumbnail

Go Instore, HP and Currys PC World join forces to drive growth in online revenue for HP products

Retail Technology Review

Go Instore, provider of immersive omnichannel retail experiences for personalised ecommerce, has announced the success HP inc has had in providing human-led digital user experiences for their retail partners’ online customers. Internet Retailing Retail Supply Chain

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Ways Omnichannel Customer Service Accelerates Sales

BigCommerce

Doctors performed the first implant of an… Omnichannel StrategiesIn 1982, Late Night with David Letterman premiered. Sci-fi classic ET was released.

article thumbnail

Retailers: Extend Omnichannel Capabilities To The Customer, Not Just Operations

Forrester eCommerce

Omnichannel investments, including in-store pickup and endless aisle, continue to be top strategic investment for digital business professionals at retail organizations. age of the customer digital business omnichannel customer experience online retail retail customer digital retail digital store omnichannel

article thumbnail

Industry Shake-Up: 2023 Commerce Trends To Rock Your World

Speaker: Ashlee Aldridge - Reach Partners LLC | Bill Mirabito - Chameleon Collective | Ronak Shah - PSA Retail & CPG, Amazon Web Services | Wayne Teigen - Pivotree

Join this exclusive conversation with our expert panelists and learn how you can thrive as an e-commerce retailer - even when faced with adverse market challenges. Don't miss out; register today!

article thumbnail

How Retail Omnichannel Commerce Stands in 2020

Forrester eCommerce

Customers believe they are engaging with one unified brand or organization, regardless of the device or touchpoints that they use. Retailers must ensure the continuity of information and resources across digital and store touchpoints — or risk losing customers to competitors that do.

article thumbnail

Understanding and Implementing an Omnichannel Ecosystem | Salsify

Salsify

Customers want the ability to connect with brands whenever, wherever, and however they prefer. This is omnichannel — and creating an omnichannel ecosystem is now critical to driving product and retail brand success. Omnichannel Strategy Omnichannel Commerce

article thumbnail

Qualtrics’ $1.125B Acquisition Of Clarabridge Upends The Customer Feedback Management Market

Forrester eCommerce

In one swoop, it has secured the best-in-class analytics capabilities that will define the future of voice-of-the-customer programs as firms decrease their reliance on surveys and focus instead on understanding customers based on […].

article thumbnail

Customer Service In 2022: The Times They Are A-Changin’

Forrester eCommerce

since the pandemic began, and customer service organizations have managed the impossible: moving thousands of agents home practically overnight and rapidly deploying new digital channels, all while supporting millions of COVID-19-stressed customers. It’s been two years (!)

Customer 362
article thumbnail

An Omnichannel Black Friday

Forrester eCommerce

US consumers have turned their attention from consuming turkey, cranberry sauce, and pie to starting their holiday shopping both online and in stores. The National Retail Foundation (NRF) predicts that 59% of Americans, or an estimated 137.4 million people, will shop on Thanksgiving weekend this year.[i] i] So what did Black Friday look like from a […

article thumbnail

Redefine Omnichannel Success To Measure Performance Effectively

Forrester eCommerce

What should our omnichannel scorecard look like? age of the customer customer lifetime value (CLV) measurement metrics omnichannel customer experience online retail retail customer lifetime value digital retail MeasurementWhat key metrics should be included? What metrics are we missing? These are some of the questions I often get from retailers.

article thumbnail

How to Address the Needs of the Next Generation of e-Commerce Customers

Speaker: Jenn VandeZande, Head of Digital Engagement Strategy at SAP Customer Experience | Beth Scott, VP, Business Operations - Supply Chain | Nikki Grigsby, PHR, Chief Operations Officer at Syndigo | Levana Wang, Content Creator, Gen Z Expert

Join Jenn VandeZande, Beth Scott, Nikki Grigsby and Levana Wang for this insightful and topical conversation on the modernization of e-commerce tech.

article thumbnail

Customer Service In 2023: CX Front And Center   

Forrester eCommerce

In times like these, customer service teams are often pressured to cut costs – at all costs. While we don’t expect that to change entirely, we […] Age of the Customer Customer Engagement customer experience Customer Insights Customer Service Solutions omnichannel customer experience

Customer 195
article thumbnail

Omnichannel And Personalization: Make A Lasting Impression In The Marketplace

Forrester eCommerce

With the holiday season in full flight, creating a memorable customer experience is more imperative now than ever. Watch the video below to learn how omnichannel and personalization tie together to generate a lasting impression for a consumer. Have questions on how you can better differentiate your brand through omnichannel and personalization? omnichannel customer experience personalization

article thumbnail

Why Invest In Customer Experience?

Forrester eCommerce

Our research shows that Customer Experience (CX) leaders grow revenue faster than CX laggards, cut costs, reduce risk, and can charge more for their products. Forrester’s CX Index methodology measures how well a brand’s customer experience strengthens customers’ loyalty.

article thumbnail

Cancel the “Cost Center” Culture In Customer Service

Forrester eCommerce

Age of the Customer Customer Engagement customer experience customer experience management Customer Experience Measurement customer loyalty Customer Service Solutions

Customer 509
article thumbnail

Prada Expands Relationship with Adobe to Deepen Omnichannel Personalization Capabilities

Retail TouchPoints

Prada Group and Adobe have entered an enhanced partnership designed to enable real-time personalization and increase revenue by enhancing the luxury retail group’s customer experiences across all digital and physical channels.

article thumbnail

‘Tis The Season – Your Customers Might Need A Little Nudge

Forrester eCommerce

customer experience digital business digital money management Behavioral Economics Customer Experience (CX) Digital Money Management Financial WellnessOn November 5, in line with tradition, a huge array of sparkling displays took place across the UK to celebrate Guy Fawkes night (“Remember, remember, the fifth of November. ”). As days get shorter, Bonfire Night is also a friendly reminder that it’s that wonderful time of the year (again) when we […].

Customer 1106
article thumbnail

Unlock Loyalty Throughout The Customer Lifecycle

Forrester eCommerce

Loyalty marketers have conventionally focused their efforts on customers post-purchase: increasing customer retention, enrichment, and advocacy. Loyalty marketers, the scope of your job just expanded. And before you panic, it’s a good thing.

Customer 195
article thumbnail

What Do Your Customers Want For The Holidays? Confidence

Forrester eCommerce

Your prospects and customers are tired, lonely, and anxious. Now’s the time to make sure your customers understand whether they’ve found the right product on your site or app, know when they’ll receive their item in time, and know how to easily return the item if it […]. We’re more than 6 months into a global pandemic that’s still rampant. The good news: you’ve made it possible to hang on to distanced and digitally-enabled versions of holiday cheer.

Customer 353
article thumbnail

Choose The Right Global Omnichannel Contact Center Outsourcer

Forrester eCommerce

A combination of brands’ moves towards true customer obsession and the advent of conversational AI and other automation such as robotic process automation (RPA) form an existential threat to the traditional business models for contact center outsourcers. age of the customer

article thumbnail

Let’s Discover The State Of Customer Obsession In Government

Forrester eCommerce

Government organizations that want to improve the services, benefits, products, and experiences that they provide to customers must focus relentlessly on customers’ needs. Most government organizations want to be more customer obsessed.

Customer 367
article thumbnail

Trust In The Age Of The Customer

Forrester eCommerce

Age of the Customer Brand and Communications CMO Trends customer experience Customer Insights customer loyalty Data Insights pandemic values-based customer experience

Customer 493
article thumbnail

Omnichannel Retail Index Spotlights 4 Investment Areas

Retail TouchPoints

OSF Digital’s Digital Strategy team (formerly known as FitForCommerce) developed the 2022 Omnichannel Retail Index (ORI) to establish a benchmark for current practices and, most importantly, provide a set of actions and recommendations for the future.

article thumbnail

The State Of Retailing Online 2019: Omnichannel, Personalization, And Marketing

Forrester eCommerce

We’ve just published this year’s edition of “The State Of Retailing Online 2019: Omnichannel, Marketing, and Personalization,” a report we conduct annually with the National Retail Federation (NRF). This research summarizes how retailers and digital business professionals are thinking about and investing in their stores and online businesses. In this year’s study, we focused on […]. digital marketing ecommerce online retail personalization

article thumbnail

PlayStation5 Launch Sends UK Digital Customer Experience Back In Time

Forrester eCommerce

Age of the Customer Customer Experience Measurement digital business omnichannel customer experience pandemic Retail Customer Experience digital digital retail omnichannel retail UK

article thumbnail

Customer Experience Index Reveals Brands Lack Human Connection

Forrester eCommerce

Forrester’s 2018 Customer Experience Index (CX Index™) results continue to show that companies are struggling to create and sustain a human connection with their customers. This is not a question of delighting customers as an endgame or some fluffy sense of emotional attachment; this is a crass and clear story of financial risk. automotive banking customer emotion customer experience customer experience index (CX Index) emotion Insurance loyalty retail

article thumbnail

WEBINAR: Tackling the Omnichannel Customer Data Challenge

Zaius

Omnichannel marketing offers a huge opportunity to provide the kind of seamless experience today’s buyers expect. Your customers want to have a consistent experience no matter the channel you engage them, including social, email, push notifications, and more. . So why have 86% of ecommerce marketers still not implemented a full omnichannel marketing strategy for their brand? It all goes back to an inability to access and utilize customer data effectively.

Webinar 150
article thumbnail

Omnichannel Retail: In-Store Experiences

Zmags

When planning omnichannel strategy, it can be easy to think only within the confines of devices – desktop, mobile, tablet. But true omnichannel goes beyond devices, into brick-and-mortar stores. Here are three brands doing omnichannel retail. The post Omnichannel Retail: In-Store Experiences appeared first on Zmags. Ecommerce Best Practices Online Shopping Trends content & commerce customer experience omnichannel retail

article thumbnail

Customer Obsession And The CEO

Forrester eCommerce

Getting to customer-obsession is a complex, all-in effort that is more of a cause than a program. Age of the Customer The Counterintuitive CEO promotedIt flows directly from the heart of an organization – it’s about how you behave and what you value.

Customer 504
article thumbnail

Executives Really Must Walk In Their Customers’ Shoes

Forrester eCommerce

Back when I was a CX practitioner I regularly found myself reminding stakeholders up and down the organization that just because they may have never experienced something, it did not mean that it wasn’t happening to our customers.

Customer 293
article thumbnail

Predictions 2021: Customer Insights Practices Continue To Evolve

Forrester eCommerce

Firms have gotten better at acting on customer insights. So, what will customer insights leaders do in 2021 to ensure that this improved understanding moves the needle on CX? Learn why in our customer insights predictions for 2021.

Customer 529
article thumbnail

Differentiate With Customer Service For Marketing Success In The New Normal

Forrester eCommerce

Customer Service As We Know It Has Changed What is was Customer Service? All customer engagement in the post-sales customer journey. Support to enable better use of a product or a service.

Customer 312
article thumbnail

This Holiday Season, Delight Customers With What Happens After They Click “Buy”

Forrester eCommerce

Age of the Customer Commerce digital business E-Commerce holiday omnichannel customer experience Retail retail loyalty Retail Trends commerce Customer Engagement e-commerce ecommerce Holiday holiday season notificationsOn Dasher, on Dancer, on Prancer, on Vixen.

Customer 374
article thumbnail

4 Omnichannel Myths Keeping You From Success

Retail TouchPoints

Omnichannel is a buzzword in the world of retail customer experience. But despite its popularity, there is a lot of misinformation about what it actually means and how to create an omnichannel strategy that works for your business. The benefits of going omnichannel?

article thumbnail

Let’s Talk Omnichannel Content At OmnichannelX

Forrester eCommerce

B2C marketing content marketing content strategy omnichannel contentSometimes you hit a nerve as an analyst. Sometimes everyone you talk to about an issue says “Hey, that’s exactly what we’re focusing on right now! It’s a big deal for us, yeah, right now!” ” Nick Barber and I had that experience over the last several months. The issue: How far along are you on […].

article thumbnail

How to Create an Omnichannel Customer Journey

Omnisend

Customers are fickle. We want to make sure the right message gets to the right person at the right stage of their customer journey. This is why omnichannel Read more The post How to Create an Omnichannel Customer Journey appeared first on Ecommerce Marketing Automation | Omnisend. Inspiration Marketing Tips Automation customer journey omnichannel omnichannel marketing automation

article thumbnail

How to Start Omnichannel Marketing With WooCommerce?

MakeWebBetter

67% of the retail and brand owners agreed that omnichannel marketing is either critical or important for their success, states Statista. Omnichannel business empowers the customer throughout their decision-making process.

article thumbnail

Prioritise Your Customers’ Mental Wellbeing To Spur Pandemic Recovery

Forrester eCommerce

Age of the Customer Brand and Communications customer centricity Customer Engagement customer experience management Customer Insights Europe operationalizing innovation pandemicIt’s impossible not to see how consumers have felt the pressure of the 2020 pandemic.

Customer 449
article thumbnail

Solve Customer Mysteries With Quantitative And Qualitative Investigation

Forrester eCommerce

Most companies fall short of cracking the mystery of their customers because of a siloed approach to customer understanding. Age of the Customer customer experience Customer Insights Data Insights promoted

Customer 479
article thumbnail

For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Retail TouchPoints

We don’t have an issue with awareness; our customer knows who we are, and if we have the products she’s looking for, she interested. This is the piece that gets me excited, because our customer lives on social media ,” said Hawkins. “We

article thumbnail

When More Is Less: Investing Intentionally In Customer Obsession

Forrester eCommerce

The most successful companies put their customers at the heart of all they do. Yet customer obsession is not an all-or-nothing proposition. Age of the Customer B2B Research Chief Marketing Officer CMO Trends Customer Engagement customer obsession promoted

Customer 370
article thumbnail

Use Your OMS To Deliver On Customer Expectations This Holiday Season And Into 2023

Forrester eCommerce

Here’s a snippet of the advice we gave to retailers looking to meet customers’ high expectations around shipping and fulfillment this holiday season and beyond. Age of the Customer B2C Marketing digital business omnichannel customer experience Retail Trends