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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Research finds that customer experience is the number one factor driving ecommerce brand loyalty , even more so than price and product selection. There are lots of ways brands can create experiences for their customers, and one of the best ways is to mold that experience to a shopper’s busy, on-the-go life. Enter: mobile marketing.

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Shinola and Filson to Update In-Store Experience with Omnichannel Platform

Retail TouchPoints

Adopting NewStore’s modular, mobile-first omnichannel cloud platform will allow Filson and Shinola store associates to provide more personalized service by consolidating customer, order and inventory data into one iOS app. Filson operates a total of 14 stores in the U.S., Canada and Japan. Shinola operates 21 stores across the U.S.,

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Continuing Omnichannel Success Post-Holiday Season

Retail TouchPoints

Post-holiday season for retailers is a period of recovery centered around understanding what happened during the holiday and how to move forward with the transaction cycle, while also preparing for ongoing omnichannel business. Post-Holiday Omnichannel Success. Post-Holiday Challenges. Fostering Systems Integration and Visibility.

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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

From strawberries and cream sales soaring during Wimbledon to the switch from the hottest June on record to a rainy July encouraging shoppers to quickly swap from sunglasses to umbrellas, there’s no denying that a range of external influences are driving unforeseen peaks of interest in different goods.

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Digital Transformation Propels Burton’s Omnichannel Growth Plans

Retail TouchPoints

Ready to grow even further, the company launched a digital transformation to swap out its legacy systems, advance customer knowledge through data and provide a truly omnichannel customer experience. It was fraught with opportunities to disappoint a customer,” Larocque said.

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Unlocking Commerce: The Win-Win of Dynamic Currency Conversion

Retail TouchPoints

DCC is an optional service offered at the point of sale, allowing customers to view the cost of their purchases in their home currency. Consumers, on the other hand, should compare rates at the point of sale with those provided by their card issuer to ensure they are getting a good deal. Benefits for Retailers 1.

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Rogers & Hollands Boosts Customer Service With Mobile POS System

Retail TouchPoints

Rogers & Hollands , an omnichannel jewelry retailer, recently implemented Oracle Retail Xstore Point-of-Service throughout its more than 70 stores.

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