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How Technology Fuels Customer Experience and Brand Value

Retail TouchPoints

At a time when brand interactions bridge both digital and physical shopping, it is increasingly important for retailers to leverage technology to improve customer experiences and create value. Here are a few examples of how technology enhances customer experience and strengthens brand value.

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Office Depot Improves In-Store Task Completion Rate by 42% with Cloud Technology

Retail TouchPoints

As a result, they can ensure they spend their time and energy on the right tasks while also serving customers. Store managers also use Zebra’s Workcloud Scheduling software to ensure they are building schedules aligned with store traffic and budgets, and that employees with the right skills are available to serve customers.

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Charanga Deploys RFID Technology to Lay Groundwork for Omnichannel Services

Retail TouchPoints

Charanga will use RFID technology to enable a real-time view of stock in order to optimize product availability across all channels and provide the foundation for omnichannel services including buy online, pick up in-store (BOPIS) and ship-to-store. The technology also is expected to help reduce waste and lead to fewer markdowns.

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IKEA Partners With Google Cloud to Enhance Omnichannel and Customer Service Capabilities

Retail TouchPoints

IKEA has partnered with Google Cloud to improve it technological capabilities, including the implementation of AI and machine learning tools, upgrading omnichannel capabilities and exploring new customer service offerings. We want to create an experience unlike any other, with the uniqueness of IKEA at the core.”.

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How Ambitious Brands Are Leveraging Composable Commerce

Business models have been slow to adapt to the shift to digital commerce, leaving brands to struggle to match customer experiences to the changing retail landscape. The reason for the struggle: an inflexible technology stack.

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Pacsun Adds RFID to Expanding Omnichannel Tech Stack

Retail TouchPoints

The youth-oriented retailer chose the Nedap solution for its ability to help improve inventory accuracy and enhance omnichannel fulfillment capabilities, including increased usage of buy online, pick up in-store (BOPIS) functionality. The chainwide rollout is expected to be completed in Q1 2024.

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Omnichannel Retail Index Spotlights 4 Investment Areas

Retail TouchPoints

OSF Digital’s Digital Strategy team (formerly known as FitForCommerce) developed the 2022 Omnichannel Retail Index (ORI) to establish a benchmark for current practices and, most importantly, provide a set of actions and recommendations for the future. Loyalty programs. These key investments and opportunities include: Mobile experience.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.