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How To Use Local Search Marketing to Attract More Customers

Kissmetrics

Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? How is it different from local SEO? What Is Local Search Marketing? It’s all made possible through local search marketing.

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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

Every SEO strategy session with clients these days should include a moment of recognition and praise for how hard business owners are working to keep serving the public amid monumental challenges. Even the best gifts imaginable won’t sell as well as they could unless customers feel confident about access methods, delivery guarantees and fees.

SEO 264
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How to Boost Your SEO on DuckDuckGo

Kissmetrics

This assumption is a huge mistake, as the DuckDuckGo search engine has continued to gain in popularity with each passing year. Google is just a part of the SEO puzzle. If you are only focusing on what Google wants, you could be missing a large portion of the search market who use other search engines, like DuckDuckGo and Bing.

SEO 325
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How to Create an SEO-Boosting XML Sitemap in 20 Minutes (or Less)

Kissmetrics

When it comes to SEO and marketing, I like quick and easy wins. And, thankfully, there are some SEO techniques that deliver high value for low effort. Even though an XML sitemap is on the “technical” side of SEO , it’s not hard to make one. It’s relatively simple, and it can improve your SEO. A sitemap is for SEO.

SEO 358
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Use Search To Convert In-Market Customers This Holiday Season

Forrester eCommerce

Search marketing – both paid search ads and search engine optimization (SEO) – are tried and true performance marketing tactics to convert customers. This blog post is part of Forrester’s Holiday 2019 retail series.

Marketing 244
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How Long Does SEO Take? What To Expect

Inflow Insights

Businesses who show up higher in search engine results pages (SERPs) have a decisive advantage in reaching potential customers. It’s no surprise then that, in 2021, companies are expected to spend tens of billions of dollars on search engine optimization (SEO). How Long Does SEO Take? Think of SEO as a garden.

SEO 156
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Unlocking Success in Search: The Importance of Holistic Search Intelligence

Retail TouchPoints

Google’s ever-changing SERP (search engine results page) landscape and intense competition pose a significant challenge for brands, retailers and advertisers striving to maximize their return on ad spend (ROAS). Reducing costs by investing strategically in SEO and SEM. Analysis and analytics can be a significant cost to a business.

SEO 278