Are Counterfeiters Aggressively Targeting Social Media Platforms?

Retail TouchPoints

However, with scammers continually on the lookout for bigger audiences to sell to, the rapid year-on-year growth of social media users has offered a unique opportunity for them to further expand their operations. Daniel Shapiro Red Points social media counterfeiting

Social Media AI Is Your Best Tool And Worst Enemy When It Comes To CX

Retail TouchPoints

By Tara Jones, Allant Group Picture this: a customer orders a product from your business and expects it be delivered within a few days. Or, she can simply open her favorite social media app, search for your company name, and send her question directly to you within minutes…or less.

How to Do Social Media Customer Service the Right Way

BigCommerce

Before the internet, a telephone call was the fastest and most effective method customers used to seek help from companies.… … Customer Loyalty

The Four Best Ways To Grow Your Business As Told By A Social Media Influencer

Retail TouchPoints

This includes social media, web experience, digital marketing and activations. 1. Social Media Many small businesses target a Millennial audience — more than 50% of Millennials use Instagram and 80% use Facebook.

The 6 Most Effective Types of Social Media Advertising in 2017

BigCommerce

Social media advertising. With social media advertising, you can have consistent sales coming in from the first day your website is live. For modern ecommerce sites, the ability to immediately and consistently bring in new customers is a HUGE deal.

Using Social Media for Customer Service

Ecommerce Platforms

Whether a customer contacts you through email, phone, chat or a support ticket, they want a fast response. After that the customer is going to judge you on the quality of support. Luckily, social media is perfectly setup as a customer service outlet.

11 Social Media Tools & How to Use Them to Boost Conversions

Bryan Eisenberg

Social Media has become a key component to the success of many businesses. According to 5 Trends That Will Change How Companies Use Social Media , nine out of ten businesses are active on social media and 80% have a dedicated social media team.

Top retailers failing to capitalise on growing social media influence

Retail Technology Review

An industry report has found that almost a fifth of leading UK e-retailers are missing out on potential sales due to a lack of connection with their customers’ extended social circles. These figures have worsened since a similar study was carried out 12 months beforehand. Critical issues Internet Retailing

Social Media Water Cooler: June 2019

ROI Revolution

With that, we bring you the June edition of “The Social Media Water Cooler.” As always, we’re covering new features and trends from the social media platforms most relevant to the digital marketing industry in 2019. Messenger Automates New Customer Communication.

E-Commerce Guide: Social Media Customer Service

Prisync

Keeping your customers happy is your number one priority, right? It’s why so many e-commerce stores invest heavily in their customer support departments. Well, they lose their customer’s trust and then their customer’s custom due to ineffective or slow response times.

The Definitive Guide To Leveraging Social Media for Online Sales

Kissmetrics

71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media. Online retailers are also using social media to drive revenue.

Retailers could lose customers if they misjudge social media

Retail Technology Review

Three quarters (75%) of UK consumers expect retail brands and businesses to be using social media to improve their level of service, while 39% admit they will shun a brand if their social engagement is poor

8 Overlooked Social Media Tactics That Can Increase Conversion Rates

Kissmetrics

The same logic applies to your social media strategy. But are you just going through the motions without considering how you can use social media to improve conversion rates? Use Thoughtful, Conversion-Oriented Social Sharing Buttons. Social Media

Word of Mouth Marketing: How to Create a Strategy for Social Media Buzz & Skyrocket Referral Sales

BigCommerce

Word of mouth marketing (WOMM), also called word of mouth advertising, is the social media era’s version of simple word of mouth. Nick Hajili wrote: “Trust, encouraged by social media, significantly affects intention to buy. And referring other customers.

Patrick Wind: Paid Social Media Mistakes and an Untapped Marketing Channel to Keep an Eye on

Omniconvert

Each episode is an intriguing challenge involving an… The post Patrick Wind: Paid Social Media Mistakes and an Untapped Marketing Channel to Keep an Eye on appeared first on eCommerce Growth Blog. Welcome to Growth Interviews!

How to integrate your email marketing and social media efforts

Omnisend

Social media offers your business access to the largest collection of prospective customers ever collected – about 2.7 Email offers your business a level of access to those prospective customers which is incomparable with other platforms.

Social Media Water Cooler: July 2019

ROI Revolution

With that, we bring you the July edition of the Social Media Water Cooler. As always, we’re covering new social media trends and features that are most relevant to the digital marketing industry in 2019. ” Looking for more social media news and insights?

How to Save 50% Per Social Media Video Campaign Impression [Video Template Included]

BigCommerce

But if you’re looking around the social media landscape now, you’re probably noticing that video’s already taking over your newsfeeds a few years ahead of schedule. Take a look at a few stats showing how video is taking over social media: ? What is Social Video Marketing?

All You Need to Know About Branding Your Ecommerce Store on Social Media

FastSpring

To no one’s surprise, social media can influence many different aspects of our lives—from where we eat to what we wear to who styles our hair. You can use the influence of social media platforms to increase the exposure of your ecommerce store. Use a Social Media Calendar.

5 Ways Social Media Improves Ecommerce Loyalty Programs

ecomdash

We could talk all day about the differences between new customers and repeat customers, but really you only need to know two things: It costs 5x more to attract a new customer than to retain an old one. Repeat customers spend 67% more than new customers.

What is Vero? 9 Things About the New Social Media App

Kissmetrics

Maybe you do, maybe you don’t, because social media platforms come and go faster than most of us can keep up. According to a recent study of social media in the United States, most people use an average of three of the top eight platforms. What is Vero Social Media?

Are You Doing All You Can to Sell with Social Media?

ChannelAdvisor

Does the thought of social media conjure up images of people sharing and pinning products — without ever buying a single item? If so, it’s time to update your understanding of the current social media landscape. Research shows that close to half of users are making product purchases that start on social media. This is the social landscape that e-commerce companies are now competing in.

Why Social Media Needs to Be at the Top of Your Marketing Funnel

ROI Revolution

What does social media have to do with your marketing funnel? With the clear prominence of social media in our day-to-day lives, there are countless opportunities to reach consumers in new and exciting ways. Top of Funnel: Social Media.

7 Social Media Trends to Watch and Capitalize On in 2018

Kissmetrics

Say it with me: social media. In its State of Social 2018 Report , Buffer found that businesses are overwhelmingly on the social train. Customers spend anywhere from 20-40% more on companies that engage with them on social media. Social Listening.

10 Social Media Apps for Ecommerce Businesses

ecomdash

For ecommerce marketers, there are a number of social media apps available that can make your job easier. No matter where you are, you can get work done efficiently and effectively to keep customers engaged. With Hootsuite Enhance, you can easily edit social media photos.

Video Ad Specs for Every Social Media Channel (Updated 2018)

CPC Strategy

In social media, video ads are one of the most effective ways to both reach and engage your potential customers. The post Video Ad Specs for Every Social Media Channel (Updated 2018) appeared first on Retail Performance Marketing Blog - CPC Strategy. Social Media MarketingBut like everything. Read More.

Follow us on Social Media!

Prisync

First off, we’d like to thank you for being part of Prisync as a customer. We always feel that you, as a customer of Prisync, are with us during our journey and now we need some help to make our social media accounts better and more visible.

The 5 Best Social Media Rewards Campaigns

Smile.io

Social media is an incredibly powerful tool for building a sustainable brand community. With millions of users on every platform, it’s a fantastic place to encourage customers to join and stay engaged with your community for a number of reasons: Reward Program Strategy

Connecting Social Media and Business Strategy

Guidance

Social media is a central feature of the online experience. Why You Can’t Ignore Social Media According to Common Sense Media, today’s young people are spending almost a third of their day on Facebook, Instagram, Snapchat and similar social media platforms.

How to Successfully Drive Traffic to Amazon with Social Media Advertising

SellBrite

One area that has become increasing popular with sellers is social media advertising. Today we are going to talk about how to successfully drive traffic to Amazon with social media advertising. 3 Strategies for Amazon Social Media Advertising the Right Way.

How to create a social media style guide for your brand.

Frooition

Successfully marketing your brand on social media requires a mix of skills from your company’s founder, employees and often freelancers or agency staff. For social media marketing, that framework is called a social media style guide.

How to Sell More Products Across Different Social Media Channels

SellBrite

Despite what some may tell you , social media for business is not dead. In order to succeed in continuing to use social media as a way to drive more sales for your ecommerce business in 2018, you can’t approach things in the same way that you have in previous years.

Social Commerce in 2019: Promote Your Magento Store on Social Media

Onilab User Guides

With the rising influence of social media on all spheres of our lives, brands that don’t utilize social networks for self – promotion will drop out of the game in no time. Social networks provide availability, speed, and ease of use – everything that customers seek today.

E-Commerce & Social Media: Tips and Tricks for Retailers

iQmetrix

So you’ve noticed a slight decline in users engaging with your social media pages. Or you’re looking to attract new customers from your social channels to your e-commerce site. This is a guest blog post by Enlightened Digital contributor, Amada Peterson.

The Top 5 Mistakes People Make with Social Media Marketing

ChannelAdvisor

Then you saw the returns, brand loyalty and customer engagement your competitors that invested in social media were getting. You did your homework and saw how social media can complement great brick-and-mortar , SEO and paid search programs and turn your company into a regular multichannel marketing behemoth. Don’t you want your potential customers to know that this is your official site and not some unauthorized page?

The Top Social Media Management Tools for eSellers in 2019

Payoneer

The impact of social media on eCommerce is well known, as it plays a significant role in your marketing efforts. Let’s take a look into some social media management tools to help get you started! Sprout Social. Social Pilot.

The Social Media Water Cooler: Q3 in Review

ROI Revolution

With Q3 in the books, we thought now would be a good time to introduce the first edition of “The Social Media Water Cooler.” Looking for even more social media insights? The post The Social Media Water Cooler: Q3 in Review appeared first on ROI Revolution.

The State Of Social Advertising: Pretty On The Outside, Ugly On The Inside

Forrester eCommerce

On the outside: Social media’s total global advertising spend is expected to balloon to $110 billion by 2022 (with Facebook taking 75% of the global spend market). Social networks are happy. On the inside: Social media’s underbelly conveys a picture of turmoil.

How to Measure Social Media ROI for eCommerce Businesses

Lemonstand

You’re probably always hearing about how important it is to have a strong social media presence. And if you don’t know what to track, and how to do it properly, social media can look like a waste of time. Why you need to measure your social media ROI.

Using Your eCommerce Social Media Strategy to Increase Sales

Prisync

Especially if you haven’t considered social media as a viable way to increase your revenue. Social networks are visited by tens of millions of people. The rise in social media. When it first came out, social media’s main goal was to connect people.