Data Related Topics 
Forrester eCommerce
NOVEMBER 21, 2023
In our 2023 Data Literacy and Culture Survey, we uncovered key insights about the state of data culture in organizations. Don't miss out on gaining a competitive advantage by revitalizing your data culture.
Forrester eCommerce
FEBRUARY 28, 2024
At the recent peer discussion with Forrester clients on the topic of best practices in marketing and sales data strategy and management, we discovered that data quality, ownership and aggregation among others are common issues and shared experiences on their resolution.
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Forrester eCommerce
FEBRUARY 26, 2024
With the rapid advancement of genAI technology available to businesses even without highly specialized skills, internal data quality is now the primary limiting factor standing in the way of genAI enablement.
Forrester eCommerce
SEPTEMBER 28, 2023
The mark of an insight driven business is a data architecture strategy grounded on business outcomes. Unfortunately, investments to modernize data platforms have historically led to solving the challenges, bottlenecks, and objectives of IT.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Forrester eCommerce
AUGUST 28, 2023
Data is everywhere. What constitutes sensitive data for organizations today has greatly expanded in type and format. In my latest report, The State Of Data Security, 2023, we reviewed and analyzed Forrester survey data to identify the key data security trends of the year.
Retail TouchPoints
FEBRUARY 28, 2024
This same guided approach to building can be applied to data models, especially useful for achieving fast, low-risk and low-cost models suited for purpose in specific vertical industries like retail commerce. Analysts save time that would otherwise be spent developing data models from scratch.
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Join Orium, Fluent Commerce, Mercaux, and MACH Alliance Ambassador Prasad Tangirala, Head of eCommerce Engineering at Conn’s HomePlus, for an expert panel discussion exploring the crucial role of real-time inventory data in a brand’s in-store retail operations.
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What about customer privacy and the use of data? Highlights from the playbook include how to: Score your brand’s personalization against others Use AI to boost personalization Unify your customer data Achieve a curated, scalable tech stack Get internal teams to collaborate on cross-channel experiences
Advertiser: ZoomInfo
Data normalization. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. At its core, data normalization is the process of creating context within your marketing database by grouping similar values into one common value. Why is this so essential?
Advertiser: ZoomInfo
In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. reporting that technographic data is either somewhat important or very important to their organization. In fact, the majority of respondents agree—with 72.3%
Advertiser: ZoomInfo
That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Leveraging intent data.
Advertiser: ZoomInfo
64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. The digital age has brought about increased investment in data quality solutions. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts.
Advertiser: ZoomInfo
Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. So what’s the problem?
Advertiser: ZoomInfo
By using the power of intent data, capturing buyer interest has become more feasible for sales. Read on to learn more about how intent data can save salespeople time -- while capturing more qualified leads in the process! Not only that, but using it will save immense time during your workflow; a win-win on all fronts.
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