Forrester eCommerce

APRIL 24, 2018

Too many firms today are playing a data-to-insights game of telephone. In the data analytics version, the insights you deliver fail to drive many actions that improve outcomes. The insights tumble into a gap between you and your budget-holding stakeholders who drive actions and have accountability for outcomes.

Games 294

Games Improvements 294

FastSpring

DECEMBER 19, 2023

If you’re selling video games direct-to-consumer (DTC), there’s a good chance you may be taking advantage of a “merchant of record” payment platform like Xsolla and others. FastSpring stores payments / player data in accordance with appropriate privacy regulations and sanctions. Is your business ready?

Payment Services 153

Payment Services Merchant Services Payments Games 153

Retail TouchPoints

OCTOBER 24, 2023

Accepting the reality that “not many people care about insurance,” Alyson Griffin, Head of Marketing for State Farm, shared that the brand has embraced the “Jake from State Farm” persona, who actively engages with consumers (especially Gen Z) on TikTok and has even popped up at a Kansas City Chiefs game next to Travis Kelce’s mom. “We

Food and Beverages 278

Food and Beverages Workshop Games Consumer 278

Retail TouchPoints

JULY 23, 2021

Before they’ve even started, the 2020 2021 Olympic Games have already made history. The impact that will have on athlete performance, global viewership and the overall ambience surrounding the games (both on-site in Tokyo and abroad) remains to be seen. broadcaster NBC, however, took a different tack and created its own hybrid logo.

Games 306

Games Retail Events eCommerce 306

Retail TouchPoints

JUNE 16, 2021

They’re in the revenue game now. They’re in the sales game now. Content accounts for nearly 40% of the average marketing spend, according to data from the Content Marketing Institute. Either they don’t trust the data or their human intuition overcomes what they’re seeing. But how do they do that?

Games 255

Games Marketing Customer Information 255

Retail TouchPoints

DECEMBER 20, 2021

According to McKinsey , 75% of consumers tried a new shopping behavior due to economic pressure, store closings and changing priorities, and the data we are seeing internally shows 50% of shoppers now intend to shop both in-store and online. Consumer habits changed drastically last year as people went online to shop. It’s already beginning.

Consumer 363

Consumer Retail Travel Omnichannel 363

Kissmetrics

MAY 10, 2021

Blockchain technology is a new way to secure your data. You can use blocks to store information like: financial transactions contracts medical data supply information confidential customer data. How Does Blockchain Work for Data Security? Blockchain is a possible solution to giving customers peace of mind over their data.

Cryptocurrencies 262

Cryptocurrencies Marketing Social Media Cryptography 262

Retail TouchPoints

APRIL 14, 2022

From the Facebook Files to Netflix’s documentary The Social Dilemma , we now understand more than ever how social networks and search engines utilize our data not only to sell us products and services but also to promote ideology, opinions, and political views. Behavioral intent data is definitely about to have its time in the sun.

Consumer 295

Consumer Recommendation Definition eCommerce 295

Retail TouchPoints

MARCH 24, 2023

“If [a retailer] has enough online traffic, they can monetize search traffic through some ads and get some nice high-margin revenue, but it’s probably not going to be that much incremental revenue at the end of the day, so it’s not going to be a game-changer for their business.” Is it data? Is it their audience?

Retail 295

Retail Multi-channel Financial Services Merchant Services 295

Retail TouchPoints

APRIL 17, 2024

In the race to decode user intent sans cookies, gen AI emerges as a game changer. It’s not merely about substituting cookie-based tracking with another data-centric method. Traditional keyword searches fall short, but with gen AI fueled by massive data sets, a system like Lucidworks Fusion can quickly deliver precise answers.

Social Media 297

Social Media B2C B2B Customer Data 297

Kissmetrics

MARCH 30, 2021

None-the-less we were able to gather some interesting stats as we have data going back to 2017. What do you notice when looking at the data? As a heads up, it was a bit tricky for certain languages as people don’t always start a question with certain words like “how”. Global question and answer searches. And here’s 2018.

SEO 358

SEO Games Blog Presentation 358

Retail TouchPoints

FEBRUARY 9, 2023

The company plans to get there by: Completely reimagining the path to purchase for all its varied consumer sets; Broadening marketing efforts to increase consumer awareness of what Batteries Plus does; and Doubling down on the advantage of its store footprint by finding new ways leverage its “secret sauce” — data.

Customer Data 237

Customer Data Customer Omnichannel Electronics 237

Optimizely

JANUARY 24, 2019

In an ideal world, every marketer would use data to its fullest impact—including website data, ecommerce data, and all types of customer data. Unless you’re living in marketing utopia, we’re guessing there still might be room for improvement when it comes to how you handle data across the organization.

Marketing 236

Marketing Games Customer Data Improvements 236

Forrester eCommerce

FEBRUARY 1, 2019

Sports: the games we know and love. We love to play and watch these games so much, in fact, that in the US, there are only two days during the year when the four major pro sports leagues aren’t playing a game (i.e., i] One of the most anticipated games in […]. MLB, NBA, NFL, and NHL).[i]

Games 353

Games Customer 353

Wiser

NOVEMBER 16, 2023

This product offers a wealth of actionable insights, arming businesses with the necessary data to make informed decisions and stay competitive. This tool delivers comprehensive and accurate pricing data from eCommerce websites, with insights into price positions, historical pricing trends, and more.

Electronics 148

Electronics Outdoor Payments Payment Services 148

Retail TouchPoints

JANUARY 2, 2024

Ikea Retail (Ingka Group) has seen “game-changing” results since employing artificial intelligence-powered demand sensing technology. Internal team members (who Ikea Retail call “coworkers”) also provide data to further fuel the AI engine and ensure forecasts adapt to shifting variables.

Improvements 264

Improvements Games Technology Article 264

Retail TouchPoints

JUNE 22, 2022

This game-changing search tool raises the bar, delivering enhanced inventory visibility to our shoppers.” . “Simon Search brings new search capabilities to our retail centers, offering shoppers multiple ways to search for specific in-store merchandise,” said Mikael Thygesen, Chief Marketing Officer at Simon in a statement.

Retail 319

Retail Games Operations Marketing 319

My Wife Quit Her Job

SEPTEMBER 16, 2018

Especially with the advent of the internet and instant price comparisons, you might think that most purchasing decisions are made based on numbers and hard data. The post How To Use Consumer Psychology And Pricing Mind Games To Increase Sales appeared first on MyWifeQuitHerJob.com.

Games 156

Games Consumer Presentation Management 156

Algopix

OCTOBER 10, 2023

One of the most powerful tools at your disposal for effective inventory management is data-driven insights. In this comprehensive guide, we will explore the fundamentals of inventory management and how data-driven insights can transform the way you handle your inventory. Improve supply chain efficiency.

Management 116

Management Shipping Costs Supplies POS 116

FastSpring

OCTOBER 25, 2023

We’ve analyzed aggregate sales data to give you insights into just how important Q4 can be for your software, SaaS, or other digital goods business. The data below are also specific to where the sales took place , not where the companies are located. we combined data with the same parameters from the U.S.,

Merchant Services 144

Merchant Services Payment Services Payments B2C 144

Retail TouchPoints

MARCH 25, 2024

The capability will officially launch during the Olympic and Paralympic Games Paris 2024 presentation. The new capability analyzes content across the NBCUniversal portfolio and pairs it with the company’s first-party data sets to produce “emotion-based, AI-powered audience segments.”

Food and Beverages 278

Food and Beverages Games Presentation Travel 278

365 Retail

APRIL 19, 2024

Ralf Ellspermann , CSO, states, “We ensure that our partners are at the forefront of adopting advanced technologies like AI and Machine Learning, which are essential for analysing customer data and enhancing service delivery.”

eCommerce 52

eCommerce Games Retail Operations 52

Forrester eCommerce

MARCH 1, 2022

Advanced analytics are changing sports as teams collect data that provides insights about the opposing team, its players, and in-game opportunities. These insights only work, however, if the players take advantage of them during the game — in the moment. The three-point shot in the NBA is a great example.

Games 370

Games Operations Customer 370

Retail TouchPoints

MAY 28, 2021

3 Data-Backed Reasons why Customer Service is Essential. Here are three data-backed reasons why: Good customer service leads to increased customer retention rates. ? The data doesn’t lie: 77% of customers are “fed up” with bad customer service. Customer experiences are now targeted with helpful reps who are backed by data.

Payment Services 179

Payment Services Games Live Chat Customer 179

Retail TouchPoints

AUGUST 19, 2020

Data And Insights. The rapidly accelerated shift in consumer behavior to e-Commerce comes with a caveat: consumers are generally behaving differently now than they were three months ago, and certainly very differently than they were last spring, so year-over-year data and predictive models are all potentially skewed.

eCommerce 274

eCommerce Merchant Services Games Payment Services 274

Retail TouchPoints

APRIL 11, 2024

They don’t want to wait a few years; they want to deploy game-changing AI frameworks today. And the storefront will keep getting more refined and personalized based on traffic and purchase data, dynamically changing in real time. And since synthetic data is anonymized, they could do this without compromising consumer privacy.

Retail 290

Retail Mobile Consumer Operations 290

Retail TouchPoints

OCTOBER 27, 2021

Algorithm-based multi-touch attribution (MTA) models that have surfaced over the years undoubtedly perform better than click-based deterministic attribution models, but there is one model grounded in game theory that has proven to be the most accurate for marketers. Attribution is as much of a data challenge as it is a marketing challenge.

Multi-channel 306

Multi-channel Games Retail Social Media 306

Kissmetrics

OCTOBER 1, 2019

From mortgage calculators to calorie counters to a parking spot finder and even video games that you can add to your site and make your own. So, consider adding tools to your site, the data shows it is more effective than content marketing and it is more scalable. Only if I knew that before I built it years ago. :/.

Games 266

Games SEO Social Media Marketing 266

Liveintent

NOVEMBER 9, 2021

In this blog post we’ll share three key components to driving value for your business and your readers with a newsletter program and first-party data. You’ll learn about: Email newsletter monetization Creating valuable content experiences with first-party data Promoting products and services. Email newsletter monetization.

Games 125

Games Subscription Outdoor Social Media 125

Sailthru

MARCH 16, 2020

There’s no question that Americans love video games; nearly 70% game on at least one device. And with thousands of games released every year, the choices for gamers are endless. But with all these choices comes increased competition, and video game brands have to work harder than ever to attract customers.

Games 78

Games Mobile Download Customer 78

Retail TouchPoints

APRIL 9, 2024

Make sure you have a trustworthy partner that can help manage and analyze data in a safe way that guards customer privacy. Be Smart About Data Data will play an even bigger role in loyalty and co-brand going forward. Some things to think through: What are the customers’ needs? We’re on a journey as reward constructs change.

Merchant Services 263

Merchant Services Travel Management Consumer 263

Retail TouchPoints

FEBRUARY 5, 2024

By efficiently capturing first-party data and transforming it into a revenue stream, RMNs advance their maturity and position themselves for success. Data is not just the fuel of the future, it’s the driving force of the present and beyond. It’s like offering everyone the perfect glass slipper instead of one-size-fits-all.

Retail 264

Retail Omnichannel Consumer Channel 264

Retail TouchPoints

SEPTEMBER 26, 2023

Hy-Vee is the latest supermarket chain to get into the retail media game with Hy-Vee RedMedia , which is designed to be a full-scale retail media network that enables brands to connect with the retailer’s customer base across multiple platforms.

Retail 263

Retail Games Omnichannel Banking 263

Wiser

JUNE 7, 2022

But there are many advantages when it comes to identifying and using competitor data. How to Gather Competitor Data. Being able to automate this data collection in close to real time prevents your business from relying on irrelevant or unusable data. What to Do with the Data. What to Do with the Data.

Information 147

Information Marketing Games Other 147

365 Retail

AUGUST 17, 2022

More than half of the respondents said they would trade personal and preference data to feel part of a brand’s community. . They have to prioritise the data that is useful in their marketing strategies and then focus on developing those data-collection opportunities. Making sense of data as a retailer.

Games 59

Games Marketing Multi-channel B2C 59

Retail TouchPoints

JANUARY 6, 2023

The collections consist of digital wearables that users can buy and use on digital platforms, as well as physical clothing to match; Louis Vuitton entered the meta-market with an adventure-based game, Louis the Game , to celebrate its 200th anniversary. Data is the king. By checking the digital footprint of Web 3.0

Games 317

Games Cryptocurrencies Clothing Channel 317

Wiser

MARCH 15, 2022

In the world of retail, actionable data collection and analysis are essential to making logical, evidence-based decisions that could improve your products’ health on the shelf. But just collecting the data isn’t enough. It’s how you use the information that can be the true game-changer. Planogram Compliance.

Information 147

Information Recommendation Customer Experience Consumer 147