Kissmetrics
JANUARY 12, 2021
With SEO one of the most important things is data. You make your decisions based on what the data tells you. But SEO data goes far beyond just rankings. But how good is that data? A new and improved link index. So we now have Moz link data within Ubersuggest. A new and improved traffic estimation.
Retail TouchPoints
FEBRUARY 26, 2024
the past year was the most active to date for passing state-by-state data privacy laws. is weighing national data privacy and security regulation to help companies keep up with the patchwork of state laws. Companies’ use of consumer data should be helpful instead of harmful or untrustworthy. In the U.S., The tide is turning.
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Retail TouchPoints
AUGUST 1, 2023
Retailers have access to troves of data: data about their customers, their products and their business. But despite earnest proclamations that consumers expect seamless brand experiences, these data and the insights they generate are resting in disparate systems and used by siloed teams.
Retail TouchPoints
FEBRUARY 28, 2024
This same guided approach to building can be applied to data models, especially useful for achieving fast, low-risk and low-cost models suited for purpose in specific vertical industries like retail commerce. Analysts save time that would otherwise be spent developing data models from scratch.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Retail TouchPoints
MARCH 15, 2024
Identifying the performance and optimization opportunities for all these elements requires digital shelf analytics (DSA) to cover a variety of data points. Many companies can track their own digital shelf data, allowing them to align products across platforms, perform A/B testing and improve inventory management.
Retail TouchPoints
DECEMBER 13, 2022
Hormel Foods has partnered with open-data retail platform Crisp to expand its data capabilities. Hormel plans to use the platform to share and leverage historical and real-time data insights from retailers in Google Cloud in order to help the brand improve business performance for its retail customers.
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Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? What about customer privacy and the use of data? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?
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For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.
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47% of marketers said they have a database management strategy in place, but there is room for significant improvement. This report aims to highlight the current state of B2B database and contact acquisition strategies and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.
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