Retail TouchPoints
MARCH 19, 2024
Since implementing a product information management (PIM) solution from Akeneo in January, Zenni Optical has reduced data inconsistency issues across teams by approximately 60% and cut the time needed to manage product data by over 70%.
Forrester eCommerce
FEBRUARY 28, 2024
At the recent peer discussion with Forrester clients on the topic of best practices in marketing and sales data strategy and management, we discovered that data quality, ownership and aggregation among others are common issues and shared experiences on their resolution.
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Forrester eCommerce
AUGUST 4, 2023
Despite huge progress in data, analytics, and AI platforms and tools, our data challenges keep stacking up! Data management – which includes data ingestion, […] Data management – which includes data ingestion, […]
Retail TouchPoints
OCTOBER 6, 2022
Retailers acted with agility, changing the way they planned and managed inventory in a remarkably short time. Some 54% of company executives say they’re missing a clear view of supply chain data past tier 1. Effective inventory management plays a vital role in this — and data-led solutions can make a real difference here.
Advertiser: ZoomInfo
It's quite a process for marketing teams to develop a long-term data management strategy. It involves finding a data management provider that can append contacts with correct information — in real-time. Not just that, but also ongoing data hygiene efforts to keep the incoming (and existing) information fresh.
Forrester eCommerce
AUGUST 28, 2023
Insider threat struck the world of professional sports recently when an employee of the NBA team the New York Knicks allegedly shared proprietary information with another NBA team, the Toronto Raptors. In a case of sports espionage, the Knicks are suing the Raptors for theft of assets that could give the Raptors a competitive advantage. […]
Groove
FEBRUARY 14, 2024
Google Tag Manager integrates well with your Shopify store to enhance your digital marketing strategy. Integrating Google Tag Manager into your Shopify store can give you all the insights you need to take control of your marketing data. Why Shopify Google Tag Manager? Let's get started and walk you through it.
Advertiser: ZoomInfo
Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. of companies achieved a score indicating maturity in data management practices in the space.". B2B organizations struggle with bad data. The primary takeaway? Forrester found “only 1.2%
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.
Advertiser: ZoomInfo
Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information.
Advertiser: ZoomInfo
For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data. Simplify account-health management. Stream the freshest data. Automate personalized outreach. Download the eBook today!
Advertiser: ZoomInfo
This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance. New tactics to acquire data to reach marketing goals.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data.
Advertiser: ZoomInfo
The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. Combatting low adoption rates and data quality. It’s no secret, only 13% of salespeople are satisfied with their CRM.
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