Your ID-POS are a Data Treasure Trove: How to Leverage them to Drive Customer Experiences
Retail TouchPoints
MAY 3, 2023
The days of third-party data are over. The cookieless future has settled and users worldwide demand their data be kept private. In this case, we used ID-POS data, which bypasses all the challenges of third-party data as an abundant and rich first-party data source. Still, many questions remain.
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