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What Security Market Definitions Tell Practitioners

Forrester eCommerce

One of the biggest challenges of being a security industry analyst is finding when and how to define new market segments. We both had to do this recently — Jeff with managed detection and response and Allie with extended detection and response (XDR). The most common question we get from security vendors confused as to […].

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The Definition Of Modern Zero Trust

Forrester eCommerce

At the beginning of 2022, Zero Trust faces a bizarre dichotomy; it’s on the verge of becoming the de facto cybersecurity approach while simultaneously having many security practitioners decry it as “just a marketing ploy.” How did we, as the security community, arrive at such a precarious perch? Part of the problem, according to John […].

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The Definitive Guide to Selling on Amazon

BigCommerce

I’ve had to draw the line plenty of times in my writing career, refusing to call something “definitive,” comprehensive” or “all-inclusive” if it wasn’t that. This book’s headline, Definitive Guide, is the only possible way to describe what you will find in the subsequent chapters.

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The Definitive Guide to Online Reputation Management

Kissmetrics

Cyber investigations are the definitive path to get to the bottom of the most difficult reputation management cases. These strategies are only required in the most extreme cases. Most businesses can manage their online reputation by following these 10 tips. 10 Online Reputation Management Tips.

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Accelerated Mobile Pages (AMP): The Definitive Guide for Marketers

Kissmetrics

Your original content page would be the mobile browser friendly version that users will see, but you’ll also have the AMP version of that specific page, which will definitely speed things up. If you’re a beginner, the first step is to maintain at least two versions of your content page.

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Understanding email bounce: Definition, reasons and best practices

Omnisend

Start free today The post Understanding email bounce: Definition, reasons and best practices appeared first on Omnisend Blog. Join a platform that actually cares about your deliverability. Sign up for Omnisend today.

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Buyer’s Journey: A Definitive Guide

MakeWebBetter

The post Buyer’s Journey: A Definitive Guide appeared first on MakeWebBetter. Evaluation and research have become an inseparable part of the buying process. Buyer behavior dictates how customers make buying decisions. And the buying process is […].