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True Religion: Cultivating Brand Love from the ‘Intersection of Culture, Commerce and Fashion’

Retail TouchPoints

The brand could easily take cues from its fashion peers and tap into the growing supply of emerging Y2K-obsessed content creators to drive buzz. Kristen D’Arcy: From a True Religion perspective, we try to sit at the intersection of culture, commerce and fashion. The entire Go There campaign was fashioned around consumer insights.

Fashion 264
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The Art of Curation: ShopStyle’s Journey to Become a First Stop for Fashion

Retail TouchPoints

ShopStyle launched in 2007 with an innovative idea: creating a search engine focused solely on fashion. ShopStyle’s continuing dominance in the fashion realm demonstrates its ability to evolve with the needs of its clients. We’re really focused on curating the best-of-the-best in fashion and home.

Fashion 290
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Lowe’s Partners With Top Designers To Bring New York Fashion Week ‘Home’

Retail TouchPoints

Iconic fashion designers Jason Wu, Rebecca Minkoff and Christian Siriano might seen an odd fit for a retailer that sells circular saws and plumbing supplies. But Lowe’s also features a wide range of home décor items, and that’s its connection with the designers and New York Fashion Week, which will take place Sept.

Fashion 202
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Expanding the ‘Digital Closet’: Warner Music Group Invests in DressX

Retail TouchPoints

Warner Music Group (WMG) will partner with and invest in digital fashion retailer DressX , gaining a platform for select WMG artists to design their own virtual fashion lines. The company is committed to sustainable fashion, promoting the digital garment market as a way for consumers to showcase their style digitally.

Fashion 289
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Increasing Revenue from Email: The Definitive Guide for Fashion, Apparel and Specialty Retailers

Sailthru

That’s why we created this guide to Increasing Revenue from Email, highlighting those that consistently deliver the best results in every category from apparel and fashion to lifestyle and speciality retail. Click here to download Increasing Revenue from Email: The Definitive Strategy Guide for Fashion, Apparel and Speciality Retail Brands.

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Consumers want more gender-neutral fashion choices

RetailWire

Erin Schmidt, senior analyst at Coresight Research, said that gender-neutral items represent a growing trend that “will definitely be impacting the fashion trends of the future. Grands and retailers are ramping up efforts to address the growing demand for gender-neutral apparel and footwear.

Fashion 52
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Saks CMO on How Luxury Marketing is About Making it Both ‘Aspirational and Really Easy’

Retail TouchPoints

We definitely are a business that benefits when consumers are out and about when they’re traveling, when they’re going out to eat or going back to the office,” said Essner. This trend may prove particularly important in menswear, where fashion has shifted heavily over the past several years. We put those two together.

Travel 264