article thumbnail

Ecommerce Merchandising 101: The Ultimate Condensed Playbook

BigCommerce

Picture the inside of a plush department store. Above you, sparkling full-gamut LED lights illuminating the scene. To your left,…

article thumbnail

The Genesis of Holiday Window Displays

BigCommerce

The holiday season in major cities around the world is typically heralded by seasonal window retail displays put up by department stores and retailers large and small. Further, by requiring customers to visit the store to view the window, these displays actively engage the audience.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Macy’s Thanksgiving Day Parade Brings Spectacle to the Season

BigCommerce

In 1924, Macy’s welcomed the world’s largest department store with their first parade in New York City. Macy’s employees dressed up and marched alongside animals borrowed from the Central Park Zoo, leading a giant Santa Claus for 6 miles from Harlem to the store at Herald Square.

article thumbnail

The Top 6 Differences Between US and European E-Commerce Shoppers

ChannelAdvisor

Differences in culture, language and legislation make it difficult to compare these two markets. In August 2022, ChannelAdvisor surveyed 1,000 shoppers in the US and 3,000 shoppers in the three biggest European e-commerce markets: the UK, Germany and France. less likely). Automotive/Motors/Marine (-39.5%).

article thumbnail

The Top 6 Differences Between US and European E-Commerce Shoppers

ChannelAdvisor

Differences in culture, language and legislation make it difficult to compare these two markets. In August 2022, ChannelAdvisor surveyed 1,000 shoppers in the US and 3,000 shoppers in the three biggest European e-commerce markets: the UK, Germany and France. less likely). Automotive/Motors/Marine (-39.5%).

article thumbnail

Fashion marketplaces: Saving the apparel industry?

TradeGecko

Once upon a time, private label clothing brands would first design clothes, market them, find buyers at department stores and chain retailers, fulfill orders, plan logistics to accommodate demand, and distribute to physical stores. Rinse and repeat.

Apparel 60
article thumbnail

February 2020 Marketing News Recap

ROI Revolution

Over the next three years, they intend to close 125 of their least productive stores and restructure those that remain. Consumers are growing increasingly comfortable with shopping online, so it is no surprise that department stores need to adjust their strategy.