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The Best Luxury Marketing Strategies

Kissmetrics

SEO, PPC, even some social media sites can drive online sales for your luxury brand. The pandemic hit department stores hard and forced luxury consumers to buy online more than before. From SEO to PPC, apps to AR, there are loads of marketing strategies to explore. Understand the Luxury Customer.

Marketing 363
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3 Things Every Retailer Can Learn from Amazon

Retail TouchPoints

Earlier in my career] I worked for many specialty brands and department stores where we sort of fought Amazon,” said Stacey Renfro, CEO of the born-on-Amazon home décor brand mDesign. “[The The attitude was], don’t sell there, it’ll kill your brand. For the first time you can reach a global audience with just your idea, your product.

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February 2020 Marketing News Recap

ROI Revolution

Over the next three years, they intend to close 125 of their least productive stores and restructure those that remain. Consumers are growing increasingly comfortable with shopping online, so it is no surprise that department stores need to adjust their strategy. Listen instantly here! The 2020 Ecommerce Paid Search Report.

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News Cart for April 10th

eCommerceFuel

General-merchandise stores include department stores, warehouse clubs and supercenters. Amazon’s Growing, Changing PPC Business in 2019 (Podcast). Online (“nonstore”) sales made up 11.8% of total sales in February, according to the U.S. Census Bureau’s latest estimates. Google Plus.

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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

With the help of short text ad copy and display URLs, online retailers began using the tool in a pay-per-click (PPC) context. Foursquare data shows discount stores and luxury retailers are maintaining their footholds with consumers, but ecommerce adds to the fierce competition for retailers within the mid-tier. Image source.

eCommerce 417
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

department stores may not survive the pandemic. Will the pandemic be the end of department stores? Department stores have held strong to their fashion and apparel categories, but with apparel sales in a free fall across the board, many department stores are hurting as a result of COVID-19.

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [October 2020]

ROI Revolution

department stores may not survive the pandemic. Will the pandemic be the end of department stores? Department stores have held strong to their fashion and apparel categories, but with apparel sales in a free fall across the board, many department stores are hurting as a result of COVID-19.

eCommerce 193