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Build-A-Bear Expands Metaverse Pawprint with Tycoon Game Launch

Retail TouchPoints

Tycoon users can earn “Bear Bucks” digital currency by building out their own tycoon and using the currency to unlock and bring to life collectible “furry friends” that can be customized in unique outfits and accessories.

Games 189
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Claire’s Wants to Meet ‘Gen Zalpha’ in the Metaverse

Retail TouchPoints

Claire’s S t ores has launched a new digital world called ShimmerVille in Roblox to connect with “Gen Zalpha” in the metaverse, marking the brand’s first major “investment in a phygital future.”.

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5 ways cryptocurrency benefits ecommerce

GetElastic

Bitcoin continues to influence the macroeconomy, and pretty much everybody believes (or wants to believe) that digital currency will bring about a bright future. Digital currency opens a new environment, where sellers and buyers can cooperate more efficiently. Today, we see the tendency more clearly.

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The Growth of Digitally Exclusive NFTs is Creating Real-World Opportunities for Retailers

Retail TouchPoints

The Gucci bag that Grellet mentioned was sold on the gaming platform Roblox for 350,000 Robux (the digital currency traded in this digital world), which works out to roughly $4,115 — $700+ more than the bag’s real-world retail value of $3,400. First-Mover Advantage. First-mover advantage always pays off.

Retail 197
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2023 Forecast: The Trends To Know

Dynamic Action

Use partnerships with gaming hosts like Fortnite or Roblox to engage tweens, reserving hyperphysical in-store experiences for the younger demographic. Be sure to utilize the release of Dune: Part Two and The Hunger Games: The Ballad of Songbirds and Snakes for key product stories.

Apparel 62
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Trends Analysis: Why Cryptocurrency May Still Be Important for eCommerce

ESW

Digital currencies like Bitcoin are helping both private users and online merchants to experience a whole new world of monetary exchange with complete ease,” eCommerce consultant Darshit Parmar writes. Game developers, for example, have long relied on native tokens to support in-game payments.

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Trends Analysis: Should eCommerce Brands Get Serious About Crypto Payments?

ESW

” To their credit, many businesses have been game about adopting crypto payments. A partnership between payment processor Flexa and Gemini, a digital currency company owned by the Winklevoss twins, is bringing Bitcoin to Whole Foods, Nordstrom, and Crate and Barrel.