Retail TouchPoints

JUNE 15, 2023

A retailer’s marketing campaign is only as good as the creativity behind it, no matter how advanced the tools used to communicate it may be. For instance, influencers are losing their pull with younger shoppers, while video games are gaining potential as digital marketing playgrounds. “What do you do in this situation?”

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Kissmetrics

MAY 31, 2021

I thought I would let you into my mind, so you can see how I think of marketing. And what you’ll read next will probably come as a shock, as I don’t really view marketing in the same traditional way you read online. It’s a digital marketing agency where we help companies of all sizes grow. My company is NP Digital.

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Kissmetrics

JUNE 3, 2021

This is called influencer marketing, and it can be a very successful strategy if you execute your campaign correctly. What Is Influencer Marketing? Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands.

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Retail TouchPoints

NOVEMBER 5, 2021

After retailers finalize all inventory shipments and secure holiday storage, it’s time to implement a strong integrated digital marketing strategy. Focusing on an integrated digital marketing campaign can be the factor this year to a successful holiday season. What is an integrated digital marketing campaign?

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Groove

OCTOBER 20, 2020

Creating an optimized email marketing strategy is a key component to successfully implementing the inbound methodology. In this blog, we're sharing 10 email marketing tips to help you personalize your messaging and drive significant results. 10 Email Marketing Tips To Optimize Your Strategy. Leverage an email marketing platform.

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Kissmetrics

MARCH 24, 2021

Does that mean music marketing is dead? Beyond that, you need to get your music marketing spot on. What Is Music Marketing? Confusingly, the phrase “music marketing” can refer to a couple of different things: It can be about using music in a marketing campaign. 10 Tips to Improve Your Music Marketing.

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Kissmetrics

FEBRUARY 17, 2021

With the competition for customers becoming stiffer by the day, brands have to be savvy about the way they do their marketing. You must employ marketing strategies that work. One such marketing strategy is direct response marketing. What is Direct Response Marketing? Advantages of Direct Response Marketing.

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Kissmetrics

JUNE 8, 2021

If you want to dig deeper into AMP and learn how to use it to grow your online marketing strategy, you are in the right place. If AMP isn’t already part of your marketing strategy , you should consider it. Webmasters, marketers, and SEOs have analyzed how AMP can affect mobile web pages. What is AMP? Is it still relevant?

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Kissmetrics

MARCH 25, 2021

To accomplish this, you’ll need a good marketing strategy and access to the best digital marketing tools. In this post, I’m going to outline 21 digital marketing tools you need when starting a business. You may be familiar with a marketing tool or two in here; others might be new to you. Then let’s begin.

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Kissmetrics

JUNE 22, 2021

From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach. By devising a Facebook marketing strategy. If you’re new to Facebook marketing, let me walk you through using the tools available to your advantage. What Is Facebook Marketing? With over 2.74

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Kissmetrics

JANUARY 2, 2021

You could get a marketing automation tool and try to figure it out yourself. Or you could get a marketing automation company to do everything. Look, marketing automation gets crazy complicated. Your entire marketing program depends on getting marketing automation right. The 5 Best Marketing Automation Companies.

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Omnisend

MAY 3, 2023

Look no further than email marketing campaigns. In this post, we’ll explore different types of email marketing campaigns with examples and provide tips on how you can create your own successful campaign. In this post: What is an email marketing campaign? Here’s an example of Duolingo’s email marketing campaign.

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Kissmetrics

JANUARY 22, 2021

Marketers have been thinking about, arguing over, and implementing personalization tactics for the last few years. So why in the world would I promote depersonalized marketing? If you’re like most eager marketers, you’re are trying to keep up with personalization. For the most part, marketing personalization works.

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Retail TouchPoints

DECEMBER 27, 2021

There is a dizzying amount of change taking place right now in the world of marketing, from huge shifts in consumer behavior to tracking and attribution upheavals as third-party cookies go by the wayside. And marketers are being asked to take it all in stride, while at the same time adapting to their changing role in the sales ecosystem.

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Kissmetrics

DECEMBER 12, 2017

Engagement metrics, while often seen as “vanity metrics,” are important indicators of how well your marketing is performing. In this article, I’ll share six engagement metrics you must measure throughout the funnel to ensure your marketing is working. When it comes to earned media, influencer marketing is more popular than ever.

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Groove

APRIL 2, 2019

Email marketing has stood the test of time because it helps brands engage with their customers. Email marketing mistakes can take two forms: process issues and email issues. In this post, we'll cover both and provide tips to ensure your email marketing stays out of the spam folder. Email Marketing Mistakes to Avoid.

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Forrester eCommerce

OCTOBER 26, 2021

Forrester predicts more change in 2022 across CX, EX, technology, and marketing. Get a sneak peek at five of Forrester's 2022 predictions, and then download our guide to help inform your 2022 strategy.

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Groove

AUGUST 20, 2020

5 Holiday Marketing Tips. Increase brand awareness and drive more eCommerce sales by following these 5 holiday marketing tips: Provide a holiday shipping schedule. Leverage content marketing. Leverage Content Marketing. one of the many benefits of content marketing.). Use banners to promote holiday offers.

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Kissmetrics

NOVEMBER 9, 2020

Here are 7 important eye-tracking studies that give a sneak peek into common browsing patterns and elements of human behavior that all marketers need to know. Unfortunately, from a marketing standpoint, this is a problem because the copy isn’t commanding enough attention. Eye Tracking Shows The Effect of Video on Search Results.

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Kissmetrics

JANUARY 12, 2021

Some marketers might easily dismiss the app or shy away from using it. Because this is a separate app from Instagram, you don’t have to worry about having a personal or business Instagram account to download it. You can simply download the app and install it directly on your iOS or Android device. Boomerang Marketing Uses.

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Retail TouchPoints

MARCH 15, 2022

So it will come as no surprise that even after growing a staggering 42% in 2021, the influencer market is expected continue that trajectory in 2022 reaching $15 billion by the end of the year, according to projections from influencer marketplace Collabstr. You Say Influencer, I Say Creator. What’s the difference?

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Kissmetrics

APRIL 20, 2021

If you’ve spent any time learning about marketing analytics, you’ve probably come across the term “funnels.” ” What exactly are marketing funnels and why do they matter? Marketing funnels are a useful tool to help you visualize the path customers take from first finding out about your brand to converting.

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Salsify

JUNE 7, 2022

When you think about omnichannel shopping, you may imagine futuristic shopping experiences fit for a sci-fi movie, but every year yields the launch of new technologies, the rise of new trends, and unforeseen changes in markets and buying behaviors.

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Kissmetrics

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Why You Should Use Memes in Your Content Marketing. Pretty simple.

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Kissmetrics

JANUARY 28, 2021

Video marketing has exploded in recent years. If you have or are considering diving into video marketing , you need to know about Vimeo. Creators and marketers use Vimeo in various businesses to create and share videos. Does Vimeo have any marketing potential, and is it right for your business? What is Vimeo?

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Kissmetrics

JUNE 23, 2020

But how do you market it? Sure you can use tools like Ubersuggest to help you out, but what do you do if you need step-by-step instructions from the very beginning… especially if you have little-to-no marketing experience? Over the next 4 weeks, I am going to teach you how to market an e-commerce website.

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ROI Revolution

JULY 11, 2022

Between website SEO , ecommerce blogs, email marketing, and conversion rate optimization , one thing remains clear: Content is still king. We conducted a survey of 170+ digital marketing professionals to get a clear picture of the current ecommerce landscape. Why is content marketing important? Email Marketing.

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Groove

JANUARY 26, 2022

A B2B content marketing strategy is vastly different from that of B2C. Before getting started with content marketing, be sure to understand who your audience is, their purchasing behaviors and how you want to interact with them. 4 B2B Content Marketing Strategy Tips For Success. You can check them out on the resources page.

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ROI Revolution

SEPTEMBER 29, 2023

The digital marketing opportunities to reach a global audience have never been greater. Ecommerce leaders are grappling with the constant emergence of new players, the shifting tides of consumer behavior, and the battle for market share. To start discovering untapped growth that is awaiting your brand, download the white paper now!

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Optimizely

SEPTEMBER 26, 2017

For marketers everywhere, keeping customers engaged and interested through email is an ongoing task. In fact, in a recent survey, 58% of marketers said it was their number one goal. Enter Campaign Monitor’s Top 100 Email Marketing Campaigns. In fact, 81% of B2C marketers use welcome emails. Welcome emails. Newsletters.

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