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3 Predictions for the Future of Omnichannel 

Retail TouchPoints

In fact, Retail TouchPoints has seen the number of channels used to conduct business grow year after year in its annual Omnichannel and Fulfillment Benchmark Survey. In 2021, retailers shaped their omnichannel strategies around two key issues: customer acquisition ( 63% ) and customer retention ( 58% ).

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Omnichannel Shopping: How Do Shoppers Engage With Your Brand? [Download] | Salsify

Salsify

When you think about omnichannel shopping, you may imagine futuristic shopping experiences fit for a sci-fi movie, but every year yields the launch of new technologies, the rise of new trends, and unforeseen changes in markets and buying behaviors.

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Think Omnichannel to Help Your Business—and Your Shoppers—Succeed

Wiser

This means that any businesses that aren’t already creating an omnichannel experience are lagging behind. What Is an Omnichannel Retail Strategy? An omnichannel strategy focuses on creating a seamless experience for shoppers. Your shoppers are already operating at an omnichannel level, even if your business is not.

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The State of Omnichannel Retail: 2020 Index Reveals Why It’s Time to Double Down On Digital and Omnichannel

Kibo

The COVID-19 pandemic has catapulted digital and omnichannel to the top of the priority list for retailers and brands worldwide. Those who have already embraced digital and omnichannel capabilities are one step ahead, but it is not too late. Omnichannel Retail Index 2020. And the stakes have never been greater.

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Breaking Down Barriers for Brands and Retailers [Download] | Salsify

Salsify

Salsify published a new report today, “ Breaking Down the Barriers to Winning Commerce ,” that examines the challenges brands and retailers face when building successful omnichannel shopping experiences.

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8 Amazing Omnichannel Experience Examples from the World's Top Brands

GetElastic

An omnichannel approach enables businesses to deliver consistent, frictionless, and more convenient user experiences by interconnecting every customer touchpoint. Where omnichannel differs from a multi-channel approach, is that with a multi-channel approach, each touchpoint is launched, managed, and optimized in silos.

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Creating a Mobile App For The Omnichannel Shopper

Optimizely

To illustrate this point, we downloaded 3 retailers’ mobile apps and abandoned an item in each app’s shopping cart. As a result marketers aren’t able to unify and leverage cross-channel behavior to create a full picture of each customer.

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