Why the Future of the Mall is All About ‘Blend Spaces’
Retail TouchPoints
SEPTEMBER 15, 2021
For example, I can use the Nike app to check and see if something’s available in the store and track my purchase history, but Nike really excels when it comes to incentivizing customers to download and engage with the app while in the store. This brings consumers back weekly or monthly to cash in, but also to check out new arrivals.
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