6 Fool-Proof Ways to Boost Software Sales with PPC

FastSpring

For those of us who have worked in the PPC trenches, we know PPC is a lot more than adjusting bids and adding exclamation points to our CTAs. To turn views into quality conversions, here are some of our top PPC tips to increase software sales. Direct each PPC ad to educational content—blog post, eBook, white paper, downloadable guide, etc.—that You can also gain helpful insights from your PPC data.

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The Content Strategy to Triple Ecommerce Traffic (And Exactly How to Do It)

BigCommerce

I could dive in and tell you all about PPC (which I will) or how to optimize your site for search (which we will talk a bit about), but neither of those activities will get you a 10x boost in traffic without content marketing. PPC Campaigns: How Should You Advertise Your Content?

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7 SEM strategies B2B organizations need to be deploying

GetElastic

Search engine marketing also referred to as paid search or pay per click (PPC). To turn visitors into clients, they have changed the old methods of sign up they use whitepapers and ebooks for the users to sign up like neilpatel.

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Facebook Ads Getting Too Expensive? Here’s How To Protect Your Digital Advertising Strategy

Liveintent

Some other options include Google, such as PPC ads on the search network, Google Display Network ads on websites, and video ads on YouTube. Facebook is the king of social media – and social media advertising. The site now makes up nearly one-quarter of digital ad spend in the United States.

These 40 Entrepreneurs Swear by These Marketing & Growth Strategies

BigCommerce

PPC & organic are a winning combo. We’ve tried to do lots of direct marketing as well as PPC advertising. It’s really been a combination of social media messages, free ebooks to grow our newsletter, social media marketing (I’ve liked Facebook advertising) and lots of conversations. We think of this as free revenue as opposed to PPC with higher CPA numbers. Have an effective PPC strategy. John Breaker, President/Founder, BirdieBall.

Marketplace Madness: What’s Your Amazon Game Plan?

ChannelAdvisor

Amazon Sponsored Products is a pay-per-click (PPC) program that can be used to promote individual listings. For more information on Amazon and the highly competitive search results page, check out our eBook: Owning the Amazon Search Results Page.

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How to Build a Lead Magnet Into Your Product to Fuel Growth

Kissmetrics

eBooks. After using their product to grade your AdWords account, they are betting on the fact that they will find areas of improvement, and that their PPC software will be more attractive.

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Are You Making the Most of Amazon Sponsored Products?

ChannelAdvisor

Leveraging Amazon Sponsored Products , the pay-per-click (PPC), keyword-based ad program, has become an essential strategy for many retailers and brands to give their products a boost in visibility and more time in front of overstimulated shoppers. .

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10 Website Personalization Hacks to Skyrocket Your Conversion Rates

Kissmetrics

So the “juicing” category, for example, had a juicing-related ebook offered: Simple, right? If they click on the ad and download an ebook, remove them from the first list and add them to a new lead list. I’ll be honest: I don’t like general marketing statements. You know the ones.

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18 eCommerce Marketing Resources to Help You Have the Best Holiday Sales Ever

Inflow Insights

She advises defining performance metrics; creating a budget; establishing a plan around peak promotions; preparing for SEO changes; launching PPC holiday ads; and more.

Are You Making the Most of Amazon Sponsored Products?

ChannelAdvisor

Leveraging Amazon Sponsored Products , the pay-per-click (PPC), keyword-based ad program, has become an essential strategy for many retailers and brands to give their products a boost in visibility and more time in front of overstimulated shoppers. .

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How to Track Conversions in Google Analytics

Kissmetrics

While PPC traffic will typically head straight to a landing page. She may have downloaded an eBook. Visits and pageviews are nice. But conversions are all that matter at the end of the day. The trouble, of course, is that these don’t come ‘preloaded’ with each new analytics account.

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Maximizing Sales Using Amazon 1P Multichannel Marketing

ChannelAdvisor

AMS offers pay-per-click (PPC) ad solutions to help vendors reach new customers and drive sales. This PPC keyword-based ad program gives 1P sellers additional promotion. For more on the ins and outs of the Amazon Sponsored Products program, check out our latest eBook, Everything You Always Wanted to Know About Amazon Sponsored Products (But Were Afraid to Ask). With 100,000 sellers with at least $100,00 in sales selling on the marketplace, competition is fierce on Amazon.

What Is Affiliate Marketing?

eCommerce Guider

Look at it like this: If you offer site visitors a free gift in exchange for their email address (it could be an eBook, a cheat sheet and so on), you can grow your email list. To double down, create an email list, host a webinar and launch a PPC campaign.

Ecommerce Terms You Need To Know To Manage Your Digital Business

FastSpring

For example, a website visitor can fill out a form to download an eBook, and by clicking the “Download” button, they converted to a lead. Pay Per Click (PPC). Marketers sure are good at jargon, aren’t they? We love talking about our KPIs, ROI, and margins. But when it comes to digital businesses where all transactions and fulfillment take place online, there’s a whole new set of terms you need to know in order to keep up.

234 American Business Owners on Starting, Scaling and Staying Inspired

BigCommerce

That’s when I met BigCommerce, built a site, taught myself SEO and PPC. – Nick Borrelli, Ecommerce and Marketing Director, NuWave Marine. Don’t believe the 24/7 cable news stations. Disregard the sensationalist click-bait and doomsday prophecies.