How to Craft Lead Magnets Your Customers Can’t Ignore
Kissmetrics
JULY 29, 2021
With lead magnets, you give people something for free in exchange for an email address and permission to send them more offers—for example, a free ebook or an SEO checklist. They pass along a useful ebook, webinar, or email course, asking for very little (if anything) in return from visitors. “ Busy moms might be foodies.
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