article thumbnail

Retail media’s rise, eComm profitability pressure, and more — Profitero press highlights

Profitero

Here are snippets from Profitero’s recent press coverage, which demonstrate how our eCommerce analytics and expertise are helping brands spot some of the biggest trends happening across the digital landscape. What are some hot themes emerging in the digital space? Retail media’s rise.

article thumbnail

The Complete Ecommerce Analytics Toolkit: 29 Reports, 6 Actionable Steps + 2 Free Guides

BigCommerce

Unlike the hare, though, ecommerce business don’t have a physical road on which to gauge their progress –– or note their missteps. That’s why ecommerce analytics are so incredibly important for online brands. Why We Updated Our Ecommerce Analytics + Insights Suite. Ecommerce Analytics + Insights UX.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

8 Best Ecommerce Analytics Tools

Omnisend

In this article, we’ll present some of the best ecommerce analytics tools on the market, checking out their various features, goals, and pros and cons of each. But first, let’s have a quick look at what metrics every ecommerce store should be measuring consistently. 8 Best Ecommerce Reporting Tools. Start My Free Trial.

article thumbnail

4 Types of User Experience Research for Ecommerce Conversion

BigCommerce

By using various analytical tools (such as BigCommerce Ecommerce Analytics or Google Analytics, heat maps, mouse-tracking, form-tracking, etc.), The last, but not least, part of conversion optimization research is what is commonly referred to as qualitative research. Quantitative research. where they come from.

eCommerce 290
article thumbnail

How to Grow Your Online Business In 21 Steps – The Complete Checklist

Ecommerce Platforms

Use these to predict outcomes for the near future, and align any tests you ran to see if analytics change after new strategies are implemented. It’s wise to start with Google Analytics ; explore beyond that with advanced ecommerce analytics tools like KISSmetrics, RetentionGrid, Metrilo, and Adobe Marketing Cloud.

article thumbnail

Ecommerce KPI Benchmarks (October 2016)

Store Growers

You might need to configure extra ecommerce analytics to track this metric. Annual Ecommerce growth. But good to have a number to reference. Average Adwords Conversion Rates for Ecommerce. Why should you care? If your visitors don’t buy, have a look at the add-to-cart rates for your store. Search: $0.88.

eCommerce 144
article thumbnail

How to Brand Your Customer Journey

Omnisend

Even Amazon once made use of their terms and conditions to jokingly reference zombie outbreaks. Consider using ecommerce analytics to see what you’ve done that your customers have engaged with. The point is, there’s almost no aspect of your customer journey that can’t benefit from and absorb your own unique brand.

Customer 148