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Establishing and Benchmarking a Ratings & Reviews Strategy

Profitero

Teaming with enablers like eCommerce analytics firms, sampling campaigners and content syndicators to support brand and retailer strategies and help achieve set goals. Benchmarking: The Role of KPIs, Metrics and Analytics. Measuring results , including increases in traffic and conversion, and ultimately sales lift.

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Untapping China’s $800 Billion eCommerce Market: 5 Places to Get Started

Profitero

Needless to say, huge opportunities await brands prepared to win over Chinese consumers, adapt to local market nuances, and put strategies in place which effectively adjust to a dynamic – and mobile centric – eCommerce environment. But first, read our five quick highlights from the report to get you started.