article thumbnail

The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

If you’re looking to drive traffic (and sales) for your e-commerce business, this guide is for you. I’ll walk you through why e-commerce marketing is different, what strategies to use, and we’ll even explore a few e-commerce businesses that are getting marketing right.

article thumbnail

Ecommerce Marketing Lessons from Q4 2023 

Retail TouchPoints

On that note, and with the market in mind, I reviewed the results of some of the ecommerce mobile user acquisition campaigns we managed, comparing results from Q4 2023 with Q4 2022. She previously served as a data analyst and media buyer for a broad range of digital marketing clients.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Ecommerce Marketing Tips to Boost Sales

Omnisend

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small. Reading Time: 8 minutes.

article thumbnail

Beauty Ecommerce Marketing: The Must-Know Trends to Grow Your Beauty Brand

Omnisend

If personalization is akin to using the name of the person when talking to them, hyper-personalization is using their name and talking to them at the right time, armed with the right product or recommendation. For example, fashion brand Eddie Bauer partnered with Ford nearly 30 years ago. Fashion and beauty always work well together.

article thumbnail

The Top 7 Fashion Ecommerce Trends (and How to Enable Them)

Omnisend

If ever any industry fully embraced ecommerce, it’s fashion. According to Shopify’s Fashion Industry Report , the fashion industry will reach a whopping $713 billion by next year. That number is largely influenced by the industry’s domineering growth, as indicated by ecommerce fashion industry statistics from Statista.

Fashion 148
article thumbnail

4 Ecommerce Marketing Takeaways from Netflix’s Black Mirror – Bandersnatch

GetElastic

This could spill over to the way brands choose to deliver marketing communication to their audiences. The 4 takeaways for ecommerce marketers. Consumers like to be in charge and are delighted when provided with relevant options and recommendations. For example, Oasis , a fashion retailer in the U.K.

article thumbnail

Zero-Party Data Builds Loyalty and Reduces Mistargeting

Retail TouchPoints

Menswear brand Mizzen + Main asked loyalty members information on their height, weight and fashion habits in return for loyalty points, which enabled the brand to send tailored recommendations and offers of products designed to specifically fit each customer.

Clothing 274