Inflow Insights

AUGUST 30, 2021

When it comes to making smarter content decisions for your eCommerce business, nothing’s more important than a brilliant SEO strategy. Enter SEO forecasting. Finally, you’ll learn what to do with all the SEO data you’ve collected — and how you can use it to create smarter content that meets your customers’ needs.

SEO 151

SEO eCommerce Information Recommendation 151

Inflow Insights

MAY 14, 2020

We continue to see the impact of COVID-19 on eCommerce marketing and key performance indicators. Trends are changing rapidly and have significantly changed since we last reported on how eCommerce brands are navigating the storm. Across our SEO clients, Traffic has shown a steady increase since early March.

eCommerce Marketing 121

eCommerce Marketing eCommerce Marketing SEO 121

Inflow Insights

MARCH 25, 2020

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Our Thoughts on eCommerce SEO Strategy During This Time.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Inflow Insights

OCTOBER 14, 2021

Sure, classic marketing strategies like asking for referrals, promoting at industry events, and doing cold outreach have their place. However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO).

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Shopping Signals

JULY 11, 2022

I know you’re looking for a Shopify SEO Agency, and that’s great, because you’re in the right place. Everything we do is specifically for ecommerce websites. A Non Agency Approach to Shopify SEO. Why do we take this approach, instead of the traditional Shopify SEO agency model? We are such an agency.

SEO 52

SEO Shopify eCommerce WooCommerce 52

Inflow Insights

OCTOBER 2, 2018

If you want to improve SEO or SEM results for your eCommerce site, should you hire a marketing agency to help you? Or should you add an in-house SEO or SEM employee to your staff? You’ll have to add 20% or more to these salaries to figure out what the true total cost is for hiring one of these marketers.

SEO 157

SEO eCommerce Marketing Management 157

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Inflow Insights

SEPTEMBER 18, 2017

But in SEO it works much the same way. First, and some may argue foremost, it improves the crawlability of a site by conserving crawl budget and internal PageRank for URLs that matter the most. It also improves the overall perceived “quality” of a domain when low quality content is removed. Not sure how that works?

SEO 104

SEO Magento WooCommerce Shopify 104

Shopping Signals

MARCH 16, 2023

You may have heard about the benefits of paid traffic and SEO, but do you know which is better for your business? Unfortunately, many ecommerce store owners focus solely on paid traffic, without realizing the risks involved. Ignoring SEO will cost you in the long run and result in lost profits.

SEO 52

SEO eCommerce PPC Payment Services 52

ecomdash

AUGUST 12, 2019

Technology advances, customers become savvier, and competition online grows – all reasons that it’s time to look at ways to refresh your ecommerce marketing strategy. . We’ve put together a list of four marketing strategies that you should be using, along with some tips on how to implement them. . . #1 Now it’s up to you!

eCommerce Marketing 72

eCommerce Marketing Marketing eCommerce Social Media 72

Groove

MARCH 24, 2022

Selecting an eCommerce marketing agency for your BigCommerce online store is a crucial step in achieving your eCommerce goals. As an Elite BigCommerce Partner Agency , our certified team is available to assist in growing your mid-market business with BigCommerce Enterprise. What Is An eCommerce Marketing Agency?

BigCommerce 195

BigCommerce B2C eCommerce Marketing B2B 195

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

ecomdash

MAY 30, 2019

In the last installment in our SEO blog series, we learned just how search engines work. For this piece, we’ll cover SEO history: the trends and innovations that have shaped the internet and search engines into what we know today. SEO History. The turn of the millennium marks a major turning point in SEO history.

SEO 78

SEO Mobile Games Information 78

Algopix

MAY 27, 2023

The Importance of SEO on Amazon To effectively outrank competitors and increase visibility, mastering search engine optimization (SEO) on Amazon is paramount. By focusing on optimizing these factors, sellers can improve their product’s visibility and ultimately increase their chances of outranking competitors.

Social Media 118

Social Media Fulfillment SEO Mobile 118

Groove

JANUARY 26, 2022

If they do, then your B2B content marketing strategy needs improvement. For instance, let’s pretend your company sells services such as email marketing and SEO. Cater content to subscribers and leads to inform them of email marketing and SEO and how these two marketing strategies affect a business’s bottom line.

B2B 150

B2B Marketing Reference SEO 150

Kissmetrics

JUNE 7, 2018

What if the biggest source of your SEO traffic wasn’t from the front page of Google? It’s a completely legal, whitehat SEO backdoor too, so there’s no chance you’ll be penalized. And if you leverage yourself correctly, that organic traffic can naturally turn into a sale for your e-commerce site.

eCommerce 221

eCommerce SEO Social Media Improvements 221

Groove

NOVEMBER 17, 2020

Investing in an eCommerce marketing tool helps businesses attract, engage and delight customers at every stage of the buyer's journey. Improve your email marketing strategy and exceed customer expectations with a tool that best fits your eCommerce needs. Klaviyo vs. Listrak. Automation.

BigCommerce 368

BigCommerce Social Media Customer Data Recommendation 368

Kissmetrics

JUNE 7, 2018

What if the biggest source of your SEO traffic wasn’t from the front page of Google? It’s a completely legal, whitehat SEO backdoor too, so there’s no chance you’ll be penalized. And if you leverage yourself correctly, that organic traffic can naturally turn into a sale for your e-commerce site.

eCommerce 204

eCommerce SEO Social Media Improvements 204

Inflow Insights

JANUARY 15, 2020

In this post, we share our philosophy for identifying the best marketing metrics to focus on without getting bogged down in unnecessary details. Prioritizing which metrics to improve can be tricky. We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Bounce Rate.

PPC 162

PPC eCommerce SEO X-cart 162

TradeGecko

JULY 10, 2017

SEO is the practice of optimizing your website’s content and structure to improve your ranking in Google, and ultimately, drive more organic (non-paid) traffic to your website.

SEO 60

SEO Marketing Improvements Customer 60

Groove

DECEMBER 29, 2020

Regardless of business size, the purpose of an eCommerce blog is to engage customers in a conversation. Effective blogging will aid in your eCommerce marketing strategy and help your business grow. It's much easier to start that conversation by providing topical information that is practical for current and future customers.

Blog 322

Blog eCommerce Marketing Demo 322

Kissmetrics

OCTOBER 6, 2021

Using SEO (search engine optimization) and PPC (pay-per-click) ads can place your brand before your potential audience where they look for you. Start with on-page SEO, capitalizing on keywords your target market is looking for and ensuring your website uses those keywords effectively. Be There When They’re Looking For You.

Subscription 252

Subscription eCommerce Marketing Reference eCommerce 252

eCommerce CEO

NOVEMBER 23, 2018

When it comes to analyzing ecommerce markets, there’s one thing that matters the most. It’s product/market fit. Even if you are an idea guru that can come up with 50 good ideas in your bathroom, it is essential that you find product/market fit to validate demand. Trying to figure out how to do product research?

eCommerce Marketing 81

eCommerce Marketing eCommerce Marketing Social Media 81

Inflow Insights

JANUARY 22, 2020

We used our eCommerce keyword research process to find missing keywords and made copy edits to the article in order to include them. After we implemented our SEO optimizations to the article, it began ranking #1 in Google for several of our target keywords (while additional target keywords also moved up in the search engine rankings).

eCommerce 189

eCommerce SEO Article Recommendation 189

Shopping Signals

MARCH 30, 2023

Or maybe you’ve tried every SEO trick in the book and still can’t seem to get those coveted organic clicks? Fear not, for we have gathered a group of ecommerce marketing baddies who have generously shared their top organic traffic strategies for ecommerce!

eCommerce 59

eCommerce Social Media SEO Blog 59

ROI Revolution

FEBRUARY 10, 2022

Top Trends for Ecommerce Marketers in 2022. billion in 2019, US D2C ecommerce sales are projected to reach $151.2 Top Initiatives for Ecommerce Marketers in 2022. On a slightly different note, what are the biggest initiatives that marketers are pushing for their own brand this year? After hitting just $76.68

Marketing 78

Marketing Social Media White Paper PPC 78

Store Growers

JULY 14, 2023

Disruptive Advertising Best for: Mid-size to large businesses, especially for those looking for a full-stack marketing services provider. Services : Full-stack of digital marketing services. Those include PPC management, paid social, eCommerce, analytics, lifecycle marketing, eCommerce, Growth Marketing, SEO, etc.

Social Media 91

Social Media SEO PPC Management 91

Omnisend

NOVEMBER 11, 2022

Wix is one of the most popular platforms for ecommerce businesses. It is a feature-rich platform with amazing SEO tools and hundreds of useful Wix apps. The Wix App Market has more than 300 popular apps that can help you enhance your website. SEO Wix apps. Boost your SEO by Uberall. Reading Time: 18 minutes.

Social Media 97

Social Media Payments Shipping Costs Payment Services 97

Inflow Insights

JUNE 26, 2020

So when we chose to switch to agile, we did so to improve our team’s overall happiness with their roles and Inflow’s culture — again, under the notion that this will produce a better experience and ultimately better results for our clients. Clients shouldn’t feel like they need to have “faith” in their digital marketing agency.

PPC 78

PPC eCommerce SEO Definition 78

Inflow Insights

MARCH 26, 2019

If that scale in content creation comes with a reduction in quality, in Google’s eyes, then it can either (a) render your content marketing efforts fruitless or, worse, (b) actively hurt rankings. After all, if you don’t have E-A-T, why should they trust you enough to buy anything from you or work with you? But there is a better way.

SEO 152

SEO Social Media Operations eCommerce 152

Inflow Insights

NOVEMBER 14, 2017

Moz has created a helpful Local SEO Holiday Checklist that you can use to make sure your local listings are ready for the holidays. Make sure your marketing is visually compelling for those shopping with intent or with curiosity. According to Kissmetrics , in 2016, the ROI for email marketing was $44 for every $1 spent.

eCommerce Marketing 68

eCommerce Marketing eCommerce Marketing Magento 68

Demac Media

DECEMBER 1, 2017

In order to avoid an SEO snafu, here are a few checklists for your teams to run through before you hit the launch button! The Checklist for Supercharging your SEO on Shopify Plus. Adding alt tags to your images will only strengthen your SEO rankings, not to mention improve accessibility. Measure your SEO success.

SEO 42

SEO Shopify eCommerce Supplies 42

FastSpring

DECEMBER 18, 2020

Of course, there are other reasons why B2B ecommerce is rising in popularity like: ?? Here are four ways you can make sure your transition into the B2B ecommerce market is a smooth one. Tip #1: Make sure your customers can find you online by investing in SEO. More companies (and countries) now have accessible internet. ??

B2B 147

B2B eCommerce Payment Services SEO 147

Omnisend

DECEMBER 26, 2021

That’s why we’re highlighting the most common mistakes you could be making in ecommerce marketing. Common ecommerce mistakes. Based on our experience and research, we’ve found that these 10 problems consistently prevent ecommerce businesses from achieving their full potential. Lack of SEO content optimization.

eCommerce 148

eCommerce Payment Services WooCommerce SEO 148

Inflow Insights

JULY 29, 2019

Most people would gauge the success of any agency (including answering who the best eCommerce agencies are) by their size and revenue. My goal was to build a $10 million eCommerce marketing agency — and build it fast. A few years ago, I thought that too. This gives us a narrower focus for optimizing our lead generation.

eCommerce 103

eCommerce PPC SEO eCommerce Marketing 103

Ecommerce Platforms

OCTOBER 24, 2022

The best ecommerce course could be a valuable tool for you if you’re planning on launching a new store online. Already the size of the ecommerce market is expected to reach a value of beyond $7.5 Ecommerce online courses can teach you everything you need to know to boost your chances of making your business a success.

eCommerce 104

eCommerce Shopify eCommerce Marketing Shipping Costs 104

Inflow Insights

MAY 1, 2020

A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel. That’s where I got my feet wet with launching PPC ad campaigns, developing SEO strategies, optimizing our websites to increase conversions, and other digital marketing tactics. And that’s true.

PPC 109

PPC eCommerce Marketing SEO 109