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eCommerce Marketing During a Downturn: Strategies and Options for eCommerce Businesses During the Coronavirus Crisis

Inflow Insights

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Additional eCommerce Marketing Tactics Worth Considering.

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The Value of Owning Your Channels

Optimizely

It’s an added, and significant, bonus that brands can reach the right customers on social media for much lower costs, compared to traditional advertising, like broadcast TV or magazines. . According to Statista , revenue in the ecommerce market is projected to reach $389,620 million in 2020. Statista: eCommerce.

Channel 195
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Brands and Consumers: How TikTok is Changing the Dynamics

Retail TouchPoints

Therefore, discovery commerce is the only way to cut through the noise and win customer spend in an increasingly crowded ecommerce market. Retailers are now working with a digitally literate customer base where the opportunity is enormous, but so is the competition. Opportunities are already in full flow on TikTok and Instagram.

Consumer 246
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Campbell’s Soup Speaks to the ’50s Housewife

BigCommerce

Campbell’s 1948 magazine campaign clearly has one audience in mind: wives and mothers, or female homemakers. Photo: Bamboo Trading. The advertisement shows a typical holiday scene, with mother and children carrying bundles of wrapped presents while father is almost unnoticeable in the background.

Magazine 274
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Holiday Shopping in a Post-Pandemic Era: What Retailers Need to Know

Retail TouchPoints

Let’s dive into what’s in store for retailers and share some insights and predictions for the 2021 holiday shopping season, based on real-time ecommerce data. The ecommerce market experienced a sharp decline in Q2, with conversion rates decreasing by 1.9%. Will the market bounce back?

Retail 264
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Leaving eCommerce Marketing Black Holes

Prisync

Tossing your marketing budget down a black hole with no return on investment (ROI) is a similar waste of time and money. Here are some tips on how to spend wisely your ecommerce marketing budget, and get rid of the hole by the ROI you’ll make. You’ll save money and get a better return on investment by using a target market plan.

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The 6 Best Ecommerce Marketing Companies of 2020

Kissmetrics

Choosing the right marketing company can be the difference between failure and success. Here’s a list of the best ecommerce marketing companies. NP Digital is my e-commerce marketing company. Upgrow is an e-commerce marketing agency based in San Francisco. Knowable Magazine.