Drive Your Brand (+ Online Traffic) With The Perfect Ecommerce Marketing Plan

BigCommerce

of retail sales by… Ecommerce MarketingOnline shopping has steadily grown over the past few years and is expected to reach 17.5%

4 ecommerce marketing takeaways [infographic]

GetElastic

ICYMI: In February, we shared an article on the 4 ecommerce marketing takeaways from Netflix’s Black Mirror – Bandersnatch. This emerging trend could spill over into the ways brands decide to deliver marketing communications to their audiences (soon).

Ecommerce Marketing 101: Personas, Traffic Drivers, Advertising Channels & More

BigCommerce

Ecommerce marketing is the practice of driving top-of-funnel traffic to convert into sales and customers. And there are hundreds of… Analysis + Analytics Ecommerce Marketing

The Top 10 Mistakes Ecommerce Marketers Make

Zaius

Most advice for ecommerce marketers focuses on what you should be doing to improve your brand’s marketing. Even if you’ve created a robust ecommerce marketing strategy, doing the wrong thing at the wrong moment could chase away even your very best customers.

Map Your Ecommerce Marketing to the Customer Lifecycle

Zaius

This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective ecommerce marketing. You cannot market to one-time buyers or potential customers in the same way that you market to a loyal customer of 5 years , for example.

Omnichannel Ecommerce Marketing is Within Reach

Zaius

True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. What is an omnichannel marketing strategy?

Map Your Ecommerce Marketing to the Customer Lifecycle

Zaius

Much like the phases of the moon, your buyers go through a series of stages as they engage with your ecommerce brand. This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective B2C marketing.

Ecommerce Marketing Ideas That Don’t Offer a Discount

Zaius

The thinking behind discounting in ecommerce goes something like this: Once you lure in a new customer, they’ll fall in love with your product, get hooked, and come back for multiple repeat purchases. Isn’t that basically ecommerce marketing strategy 101?”

Email Automation: Pro Tips for Ecommerce Marketers to Win Big

BigCommerce

Email marketing continues to reign as the highest performing marketing channel for return on investment (ROI), according to the 2018… Email Marketing

11 eCommerce Marketing Automation Systems Compared

Inflow Insights

Adding a marketing automation system to your eCommerce marketing arsenal is typically a worthwhile high ROI effort and is a mandatory part of Inbound Marketing for eCommerce. 2014 Marketing Technology Landscape Image by Scott Brinker at Chiefmartec.com ].

WHITEPAPER: 8 Critical Campaigns for Ecommerce Marketers in 2018

Zaius

We’ve outlined the 8 email marketing campaigns that every ecommerce marketer should implement in 2018 in order to achieve success. The post WHITEPAPER: 8 Critical Campaigns for Ecommerce Marketers in 2018 appeared first on Zaius. Homepage Featured Optimization Report ecommerce marketing campaignsLearn more now. .

The Ultimate List Of Ecommerce Marketing Tactics

Store Growers

This is the biggest and baddest list of ecommerce marketing tactics on the planet. Use the filters to find the marketing tactics that make sense for where your store is at today. You’ll get 54-pages of actionable marketing tips. Interactive Marketing

4 Ecommerce Marketing Takeaways from Netflix’s Black Mirror – Bandersnatch

GetElastic

This could spill over to the way brands choose to deliver marketing communication to their audiences. The 4 takeaways for ecommerce marketers. The benefits of a robust recommendation engine on an ecommerce website and app are well-known. Commerce marketing strategy

7 Strategies to Drive Urgency in Your Ecommerce Marketing

Zaius

Why should you care about urgency in ecommerce? It’s your job as a B2C marketer to convince them to buy sooner rather than later. Every marketing communication — from emails to ads to web push — should aim to drive urgency in your buyers.

The Headless Commerce Showdown: The Unseen Strategy Retailers Use to Win Ecommerce Market Share

BigCommerce

Amazon edges near $1 trillion in market value. The State of Ecommerce in 2018. To understand the state of retail – especially ecommerce – think of it this way: 1. Amazon is the commodity market. Headless Commerce vs. Traditional Ecommerce. Ecommerce Technology

How to Build the Foundation for a Great Ecommerce Marketing Strategy

Omnisend

Ecommerce marketing is a tricky subject. But out of all the things you could focus on to create a real Read more The post How to Build the Foundation for a Great Ecommerce Marketing Strategy appeared first on Ecommerce Marketing Automation | Omnisend.

Video marketing

Zmags

The post Video marketing appeared first on Zmags. Ecommerce Best Practices ecommerce marketing technology mobile retail marketing

9 eCommerce Marketing Tools You Can't Live Without

Groove

Modern eCommerce businesses need tools to help them grow. To help, we've outlined our favorite tried-and-true eCommerce marketing tools to help businesses achieve their goals. Whether you're looking for SEO tools or a marketing automation platform, we've got you covered.

Leaving eCommerce Marketing Black Holes

Prisync

Unfortunately, it is the case of many online retailers and eCommerce store owners. And most of all stop sending your marketing budget to an unknown planet. Tossing your marketing budget down a black hole with no return on investment (ROI) is a similar waste of time and money.

How to Add Push Notifications to Your Ecommerce Marketing Toolbox

Omnisend

Today, I’m happy to announce that now you can add push notifications to your omnichannel marketing toolbox with Omnisend. Every day new channels are emerging in the digital sphere, and while push notifications aren’t new per se, they are beginning to catch on for a lot of retailers.

Twitter Automation: The Ultimate Guide for Ecommerce Marketers

Ecommerce Platforms

Finally, you’ve got a new product and it’s amazing, has all the required features, and is ready for the market. But then again, when it comes to marketing the product, you face a few obstacles.

3 Halloween Ecommerce Marketing Tips

ecomdash

For online retailers, it’s a new and largely underutilized opportunity for you ecommerce marketing strategy. In this article, we’ll go over the figures revealed by the new study, as well as 3 ways ecommerce professionals can take advantage of them to their fullest.

Top 7 Holiday Ecommerce Marketing Emails

ecomdash

Some marketing emails perform better than others during the holiday seasons, so it’s best to change up your campaigns to capitalize on those Q4 gains. Here are 7 types of ecommerce marketing emails that are most effective for this winter.

Gifts 95

5 Ecommerce Marketing Tasks To Automate

ecomdash

Running a successful ecommerce business definitely isn’t easy. What are the most important aspects of an ecommerce business that need to be addressed? Shopping cart abandonment is a natural part of ecommerce (close to 70% of all shopping carts end up abandoned).

The Empowered Marketer: Tracey Wallace of Doris Sleep

Zaius

We’ve all seen the digitally native vertical brands appear out of nowhere and dominate the market. Tracey Wallace has been in the ecommerce world for nearly a decade, but she’s a first-time founder. The post The Empowered Marketer: Tracey Wallace of Doris Sleep appeared first on Zaius.

Data-driven predictions for ecommerce marketing in 2018

Klaviyo

While it may be hard to believe the end of the year is here (and the busiest time for ecommerce stores), the end is near. You may be wondering, what’s on the horizon for ecommerce marketing in 2018? But first, let’s dive into a few data-driven predictions for ecommerce in 2018.

3 No-Cost eCommerce Marketing Strategies to Increase Conversions to your New Shopify Store

Traffic and Sales

Borrow reputation & build more referral traffic via Instagram marketing. If you’re a new eCommerce store, go for up-and-coming bloggers before targeting the established ones. Remember that this is a marketing strategy and thus email outreach should be done consistently.

$2,000 Ecommerce Marketing and Technology Science Scholarship

Ecommerce Platforms

Calling all marketing students and students of technology science! This is the Ecommerce Scholarship page, where we ask you to submit your application to potentially receive a contribution to go towards your tuition and school supplies. At Ecommerce Platforms, we strive to locate products, platforms, marketing tools and tips so that entrepreneurs and ecommerce professionals can establish the most effective systems for selling anything from new inventions to eBooks.

Marketing Matchmaker: Steps to Finding Your Perfect Ecommerce Agency

BigCommerce

When it comes to marketing in 2019, simply using traditional methods is no longer going to cut it. We’re witnessing… Ecommerce Marketing

A Beginner’s Guide to Performance Marketing: Everything You Need to Know

BigCommerce

Performance Marketing is an online advertising strategy that is making a bigger mark in the digital marketing world year over… Ecommerce Marketing

A Simple Ecommerce Marketing Plan Worth $118,000+

A Better Lemonade Stand

All it takes is a simple ecommerce marketing plan. The post A Simple Ecommerce Marketing Plan Worth $118,000+ appeared first on A Better Lemonade Stand. You there. Would you write one article a week if I said you could make $118,000 in your first year? Getting Traffic Strategy & Analytics

Prepare your ecommerce marketing for the EU’s GDPR

Klaviyo

One of the most far-reaching changes affecting the ecommerce world in 2018 will be the European Union G eneral D ata P rotection R egulation (GDPR). So GA for analytics, Facebook pixel for ads and retargeting, Klaviyo for email marketing, and the like.

How You Can Build A Powerful Influencer Marketing Strategy in 2018

BigCommerce

In the words of marketing guru Seth Godin, “People do not buy goods and services. They buy relations, stories, and… Ecommerce Marketing influencer marketing

Belgium and the Netherlands: Two eCommerce Markets on the Rise

Payoneer

So, you want to expand your eCommerce business, but you aren’t exactly sure where to start. There are myriad markets out there, but in order to find success, you have to strategically focus your eStore’s marketing strategy instead of blindly expanding to as many markets as possible.

CPA Marketing in 2018: The Ultimate Guide for Beginners

BigCommerce

When it comes to marketing your online business, your return on investment (ROI) is crucial to your success. Take digital… Ecommerce Marketing

Low Budget Videos, High-Quality Marketing

Zmags

The post Low Budget Videos, High-Quality Marketing appeared first on Zmags. Yes, we know the struggle is real. And we also know that your budget isn’t unlimited. When it comes to sacrificing resources having […].

How to Avoid Getting Screwed by Your eCommerce Marketing Agency

Inflow Insights

Approximately 75% of the companies that contact Inflow to hire our eCommerce marketing experts are leaving another agency relationship that was unsatisfactory for one reason or another. I’ve been selling and delivering digital marketing services for over 14 years.

8 Killer Ecommerce Marketing Ideas For Entrepreneurs

Prisync

Since the advent of eCommerce companies, the industry has only grown more competitive. That means standing out to consumers through marketing has become even more of a challenge. It requires keeping up with effective marketing trends as well as the general trends on the Internet.

How to Run Your Entire Ecommerce Marketing Program with Wishpond

Ecommerce Platforms

In the past, it was required to find a technology expert to create email marketing campaigns, pop-up forms and marketing automation modules. A wide range of tools are available for your marketing pleasure, and none of them are as sleek and easy-to-use as Wishpond.

21 Product Research Tips To Uncover Legit Ecommerce Market Opportunities

eCommerce CEO

When it comes to analyzing ecommerce markets, there’s one thing that matters the most. It’s product/market fit. Even if you are an idea guru that can come up with 50 good ideas in your bathroom, it is essential that you find product/market fit to validate demand.