How to Use Single Keyword Ad Groups (SKAGs) to Drive Highly Relevant, Highly Targeted PPC Traffic

BigCommerce

Whether single keyword ad groups (SKAGs) are old news or a new find to you, they’re quickly becoming a well-known best practice for PPC account setup. First, what are the main benefits for ecommerce managers and brands? Why SKAGs Are Important for Ecommerce Brands.

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PPC Strategies & Optimizations for 542% ROAS on Google and Facebook

BigCommerce

For ecommerce businesses, there are few better advertising tools and channels out there than Google and Facebook. PPC advertising is equal parts art and science. If you’re running a PPC campaign, then you have a clear idea of what keywords are your top performers.

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9 eCommerce Marketing Tools You Can't Live Without

Groove

Modern eCommerce businesses need tools to help them grow. To help, we've outlined our favorite tried-and-true eCommerce marketing tools to help businesses achieve their goals. Whether you're looking for SEO tools or a marketing automation platform, we've got you covered.

Leaving eCommerce Marketing Black Holes

Prisync

Unfortunately, it is the case of many online retailers and eCommerce store owners. And most of all stop sending your marketing budget to an unknown planet. Tossing your marketing budget down a black hole with no return on investment (ROI) is a similar waste of time and money.

Google Ads vs Amazon Ads: Best PPC Platform for Amazon Sellers?

ecomdash

The post Google Ads vs Amazon Ads: Best PPC Platform for Amazon Sellers? Ecommerce MarketingThere are a lot of similarities between Google and Amazon ads. It’s easy to get confused about which one (if any) should get the majority of your ad spend.

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Data-driven predictions for ecommerce marketing in 2018

Klaviyo

While it may be hard to believe the end of the year is here (and the busiest time for ecommerce stores), the end is near. You may be wondering, what’s on the horizon for ecommerce marketing in 2018? But first, let’s dive into a few data-driven predictions for ecommerce in 2018.

Google’s Doubling Down on Ads. Here’s How to Optimize Your Google Shopping Ads Now.

BigCommerce

This is important for retailers and advertisers to follow so they can understand how they should divide up their marketing dollars. We’re on a mission to provide businesses like yours marketing and sales tips, tricks and industry leading knowledge to build the next house-hold name brand.

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Our Strategy for Building One of the Best eCommerce Agencies

Inflow Insights

Most people would gauge the success of any agency (including answering who the best eCommerce agencies are) by their size and revenue. My goal was to build a $10 million eCommerce marketing agency — and build it fast. How Can We Become One of the Best eCommerce Agencies?

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10 Ways To Market Your Ecommerce Site

SellBrite

The same is true in ecommerce marketing. It takes persistence and a variety of marketing strategies to reach your audience and increase sales. The alternative of slamming customers with aggressive marketing at once overwhelms buyers or, even worse, irritates them.

16 AdWords (Google Ads) eCommerce Strategies to Maximize ROAS

Inflow Insights

In this piece we’re going to take a systematic look at how we optimize Google Ads (formerly known as AdWords) eCommerce campaigns to find the best performing strategies. We’ll walk you through 7 different strategies that bring the best ROAS for eCommerce companies.

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Facebook Ads Case Study for a Furniture eCommerce Site: ROAS From 0 to 29.5 in 3 Months

Inflow Insights

In this post we’ll share an example of an eCommerce furniture store that had been spending over $2,000/mo on their social campaigns and seeing a ROAS of 0. The essence of our ‘ See, Think, Do’ Facebook ad strategy (based on the digital marketing framework coined by Avinash Kaushik) is to create specific campaigns with different targeting, creative, and calls-to-action setup for each stage of the funnel. Case Studies eCommerce Marketing PPC

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47 Essential Selling on Amazon Tips to Grow Sales and Win Market Share

BigCommerce

But Amazon’s dominance offers an upside that is proving lucrative for savvy ecommerce pros who have figured out how to make Amazon work for, not against them. Amazon’s control of market and mindshare isn’t a closed ecosystem. They can be advertised using PPC.

Our New eCommerce Facebook Ads Strategy for Finding New Audiences with High ROAS

Inflow Insights

We’ve developed a framework for structuring eCommerce Facebook Ad campaigns, which initial results show can achieve 3x ROAS while targeting top-of-funnel cold audiences in a new way. We think it’s a big advantage to target these audiences, because typically eCommerce brands limit their campaigns to high-frequency remarketing that targets existing audiences for immediate sales. At Inflow, we work with dozens of eCommerce companies to generate sales through Facebook Ads.

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Case Study: How We Increased Google Shopping Revenue by 268% by Treating Campaigns Like a Brick and Mortar Store

Inflow Insights

We worked an eCommerce site that sells plus-size lingerie (whose name we’ve withheld to protect their privacy) to increase conversion rate and revenue from its Google Shopping campaigns. We tell virtually all ecommerce brands that Google Shopping Campaigns are a worthwhile investment.

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Google Shopping: How to Set Up, Optimize, and Execute Your Campaigns

Inflow Insights

Who We Are: At Inflow, we work with dozens of eCommerce companies to increase traffic, conversions, and sales. Whereas with Google Shopping ads, it looks and feels like you are on an eCommerce listing page already. Conversion Optimization eCommerce Marketing PPC SEO

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49 Tips & Strategies for Successful Holiday Marketing Campaigns

BigCommerce

For most, the answer is a resounding “not yet,” which means there is no better time than now to start thinking about your holiday marketing campaigns. Bill Widmer, Ecommerce SEO & Content Marketing Consultant. Starting early can help marketers avoid rushing later.

7 Reasons Why Ecommerce Sites Need Affiliate Marketing

ecomdash

Marketing your ecommerce business involves testing, optimizing, and ensuring your brand message attracts customers to act, all while being ROI-positive. If only there was a marketing tactic that allowed you to pay for marketing dollars, after the sale occurred.

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The Content Strategy to Triple Ecommerce Traffic (And Exactly How to Do It)

BigCommerce

Let’s talk about ecommerce content marketing and it’s importance. So many online store owners and marketers ignore the power of content marketing. What is Content Marketing? Social Media Marketing: How Should You Share Your Content? 2X Ecommerce.

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30 Proven Ways To Drive Ecommerce Traffic and Conversions To Your Online Store

BigCommerce

How to Drive Ecommerce Traffic and Convert Customers. This is us leading you to the ecommerce waters – it’s now up to you to drink. But, how exactly do you increase ecommerce traffic? BigCommerce does this for the ecommerce industry. Ecommerce is, of course, no different.

Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

Now, it’s time to pick, pack, ship and take a look at your marketing campaigns to see which won, which lost and what that may mean for your 2018 marketing initiatives. It’s also time to check out what happened at large in the ecommerce industry during Cyber Week 2017. Marketing.

5 Mistakes Killing Your Retargeting Campaigns (+ a Framework to 10X Increase Their Efficiency in 2017)

BigCommerce

I was once asked what the very first thing I’d do if I were to launch a brand new, startup ecommerce business. Like most marketing efforts, the recipe for success isn’t a sexy, breakthrough tactic. Both are ecommerce companies, but they focus on different verticals.

How to Turn Product Pages into High Converting Landing Pages [14 Examples of The Good & The Bad]

BigCommerce

When referring to a marketing campaign, the usual questions are: “Are your landing pages optimized?”. “Do If only ecommerce customers arrived on your website in so linear a fashion. Don’t worry, I haven’t forgotten about the special case of ecommerce product pages and category pages.

How to Choose the Best eCommerce Agency for Your Needs

Inflow Insights

What would it look like to find the best eCommerce agency for your company? We’ll also share some decision-making criteria you can use when evaluating an eCommerce agency. Note: At Inflow, we work with dozens of eCommerce companies to increase traffic, conversions, and sales.

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How to Master Amazon SEO and Move Your Products up the Search Rankings in 2017

BigCommerce

From there, we can use Amazon PPC to gather data on which terms help our listing convert and optimize for those keywords. Like really ugly: Thankfully, the market and the algorithm will penalize you for this type of behavior. Ecommerce Marketing Omnichannel Amazon multi-channel

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5 Ecommerce Trends that will Dominate 2018

ROI Revolution

With 2018 right around the corner, what are the ecommerce trends that retailers like you need to be aware of in the new year? So without further ado, here are five ecommerce trends that will help to shape 2018. Are you interested in learning more about mobile marketing?

5 Ecommerce Traffic Generation Strategies You Should Be Performing in 2019

Shopping Signals

You know what generally helps drive more sales for your ecommerce business? Fortunately, my friends over at Freeeup know all about helping ecommerce businesses grow. — February is a great month to think about ecommerce traffic generation strategies. And ecommerce traffic generation strategies is an area that you definitely do not want to ignore. This means using the top ecommerce traffic generation strategies available to you, starting today. (1)

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Using Analytics Tools To Make Better Ecommerce Decisions [Case Study]

Shopping Signals

To help us fully understand this concept, let’s dig into a cool case study that shows us how one successful ecommerce website utilizes such a tool to improve their business. Gabriella is the ecommerce Manager at the TheGivingKeys.com , an ecommerce website with a unique product, and an equally unique back story. Once Gabriella came onboard, they started to put a pretty aggressive PPC strategy into practice. Influencer Marketing. Ecommerce Marketing

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Increase eCommerce Traffic: 6 Steps to Success

Groove

Increasing your website traffic will lead to growth for your eCommerce store. As an eCommerce marketing agency , we help businesses everyday to evaluate the effectiveness of marketing efforts, learn more about their buyer personas and generate more revenue. PPC Campaign.

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How to Increase eCommerce Traffic

Groove

Increasing your website traffic will lead to growth for your eCommerce store. As an eCommerce marketing agency , we help businesses everyday to evaluate the effectiveness of marketing efforts, learn more about their buyer personas and generate more revenue. PPC Campaign.

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Long Tail Keywords for eCommerce: Our Advanced Strategies to Rank for and Profit from Them

Inflow Insights

We have seen that eCommerce marketers tend to chase keywords with a high search volume. For example, take a look at one of our eCommerce clients in the moving company niche. What are long tail keywords, and why do eCommerce marketers ignore them?

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Direct Mail Marketing Tips to Generate 40%+ of Revenue from a Catalog

eCommerceFuel

How many cutting ­edge eCommerce marketing gurus do you know talking about print mail? I’m your host and fellow eCommerce entrepreneur, Andrew Youderian. He’s the VP of marketing over at Linksoul, which is an apparel brand out of California.

How 5 Online Businesses Already Increased Revenue Up to 96.44% – Just By Selling on eBay

BigCommerce

For online brands looking to expand into new markets, eBay is often overlooked in favor of Amazon or selling on Facebook. Eventually I opened an ecommerce store off eBay. Damon Didier, VP of Marketing at Office Furniture Source.

The Top 6 Ecommerce KPIs for 2017

ROI Revolution

In digital marketing, it is a universally accepted tenant that performance analysis is pivotal for any effort. Looking at how data centric success is generally measured, we’ve put together a list of the 6 most valuable KPIs ecommerce businesses should monitor for 2017.

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42 Top Ecommerce Podcasts That Will Transform You Into an Ecommerce Magnate

Ecommerce Platforms

If you're one of those people with a passion for building your very own online enterprise with the help of an ecommerce store, then this is the right place. The following is a list of the top ecommerce podcasts to help get you started on the journey to passive income. Ecommerce Minute.

Direct Mail Marketing Tips to Generate 40%+ of Revenue from a Catalog

eCommerceFuel

How many cutting ­edge eCommerce marketing gurus do you know talking about print mail? I’m your host and fellow eCommerce entrepreneur, Andrew Youderian. He’s the VP of marketing over at Linksoul, which is an apparel brand out of California.

Episode 59 – SEO for Ecommerce with Dale Bertrand

eCommerce Evolution

While I’ve been an SEO practitioner since the early 2000s and even though OMG Commerce offers SEO services for eCommerce – I still wanted to have Dale Bertrand on to talk SEO. Mentioned in This Episode: FireandSpark – eCommerce Marketing – Boston Expert SEO and PPC.

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59 Productivity Hacks for Online Small Business Owners

BigCommerce

There are a lot of ecommerce resources that are publicly available. Let’s say that you are a solopreneur that has to handle emails from customers, packaging and shipping products, and marketing via your social media networks. Improve your email marketing.

The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

When it comes to ecommerce, a word that first comes to mind is growth. Ecommerce expert Gary Hoover’s research shows that just in the last 14 years, the growth of ecommerce companies has skyrocketed across the board. What is Ecommerce? eCommerce. Ecommerce.

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The Ultimate Guide to Ecommerce SEO: How to Attain Page 1 Ranking + Organic Traffic Domination

BigCommerce

This is the most complete guide to ecommerce SEO on the web – period. I created this guide for one reason… Search engine optimization is a low-hanging fruit for ecommerce websites. Grab a coffee, lock the door, and settle in… it’s time to learn ecommerce SEO.

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21 Field-Tested Strategies to Increase Live Chat eCommerce Conversions

Inflow Insights

You know that live chat is helpful for the customer experience on your eCommerce site…but does your live chat increase conversions ? We’ve noticed that many eCommerce companies are hopeful that the resources they put into live chat are helping to increase sales.