Our Winning PPC Strategy for eCommerce: How We Increased Google Ads ROAS by 76%

Inflow Insights

In our conversations with hundreds of eCommerce business owners, many have told us that their Google ads (formerly Google Adwords) campaigns aren’t performing as well as they originally thought they would, and could be working more efficiently for a lesser cost.

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Best Practices for Acquiring New Customers via PPC Advertising


For eCommerce businesses to expand operations, customer acquisition is a must. Pay-per-click (PPC) adverts are a prime tactic for bringing new shoppers into the fold. Marketing Tips Ecommerce Google Adwords

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PPC Strategies & Optimizations for 542% ROAS on Google and Facebook


For ecommerce businesses, there are few better advertising tools and channels out there than Google and Facebook. PPC advertising is equal parts art and science. If you’re running a PPC campaign, then you have a clear idea of what keywords are your top performers.

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eCommerce PPC Consultant: When to Hire a Freelancer, Agency, or Employee

Inflow Insights

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? When to Hire an eCommerce PPC Consultant.

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9 eCommerce Marketing Tools You Can't Live Without


Modern eCommerce businesses need tools to help them grow. To help, we've outlined our favorite tried-and-true eCommerce marketing tools to help businesses achieve their goals. Whether you're looking for SEO tools or a marketing automation platform, we've got you covered.

Data-driven predictions for ecommerce marketing in 2018


While it may be hard to believe the end of the year is here (and the busiest time for ecommerce stores), the end is near. You may be wondering, what’s on the horizon for ecommerce marketing in 2018? But first, let’s dive into a few data-driven predictions for ecommerce in 2018.

Google Ads vs Amazon Ads: Best PPC Platform for Amazon Sellers?


The post Google Ads vs Amazon Ads: Best PPC Platform for Amazon Sellers? Ecommerce MarketingThere are a lot of similarities between Google and Amazon ads. It’s easy to get confused about which one (if any) should get the majority of your ad spend.

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18 eCommerce Marketing Resources to Help You Have the Best Holiday Sales Ever

Inflow Insights

Already, hopes are high for this season with experts from Deloitte predicting that eCommerce sales could reach $114 billion. So, if you haven’t already, now is the time to really start kicking off your holiday marketing efforts. eCommerce Marketing

How to Use Single Keyword Ad Groups (SKAGs) to Drive Highly Relevant, Highly Targeted PPC Traffic


Whether single keyword ad groups (SKAGs) are old news or a new find to you, they’re quickly becoming a well-known best practice for PPC account setup. First, what are the main benefits for ecommerce managers and brands? Why SKAGs Are Important for Ecommerce Brands.

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Google’s Doubling Down on Ads. Here’s How to Optimize Your Google Shopping Ads Now.


This is important for retailers and advertisers to follow so they can understand how they should divide up their marketing dollars. We’re on a mission to provide businesses like yours marketing and sales tips, tricks and industry leading knowledge to build the next house-hold name brand.

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Google Ads Automation for eCommerce: 4 Winning Strategies for Your Online Store

Inflow Insights

Google’s automated ad types are becoming practically required for eCommerce brands to retain their competitive edge in PPC. Want us to automate and optimize your eCommerce store’s paid search and PPC campaigns? Wondering what you could be automating in terms of PPC?

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10 Ways To Market Your Ecommerce Site


The same is true in ecommerce marketing. It takes persistence and a variety of marketing strategies to reach your audience and increase sales. The alternative of slamming customers with aggressive marketing at once overwhelms buyers or, even worse, irritates them.

Our Strategy for Building One of the Best eCommerce Agencies

Inflow Insights

Most people would gauge the success of any agency (including answering who the best eCommerce agencies are) by their size and revenue. My goal was to build a $10 million eCommerce marketing agency — and build it fast. How Can We Become One of the Best eCommerce Agencies?

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16 AdWords (Google Ads) eCommerce Strategies to Maximize ROAS

Inflow Insights

In this piece we’re going to take a systematic look at how we optimize Google Ads (formerly known as AdWords) eCommerce campaigns to find the best performing strategies. We’ll walk you through 7 different strategies that bring the best ROAS for eCommerce companies.

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47 Essential Selling on Amazon Tips to Grow Sales and Win Market Share


But Amazon’s dominance offers an upside that is proving lucrative for savvy ecommerce pros who have figured out how to make Amazon work for, not against them. Amazon’s control of market and mindshare isn’t a closed ecosystem. They can be advertised using PPC.

Facebook Ads Case Study for a Furniture eCommerce Site: ROAS From 0 to 29.5 in 3 Months

Inflow Insights

In this post we’ll share an example of an eCommerce furniture store that had been spending over $2,000/mo on their social campaigns and seeing a ROAS of 0. The essence of our ‘ See, Think, Do’ Facebook ad strategy (based on the digital marketing framework coined by Avinash Kaushik) is to create specific campaigns with different targeting, creative, and calls-to-action setup for each stage of the funnel. Case Studies eCommerce Marketing PPC

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Case Study: How We Increased Google Shopping Revenue by 268% by Treating Campaigns Like a Brick and Mortar Store

Inflow Insights

We worked an eCommerce site that sells plus-size lingerie (whose name we’ve withheld to protect their privacy) to increase conversion rate and revenue from its Google Shopping campaigns. We tell virtually all ecommerce brands that Google Shopping Campaigns are a worthwhile investment.

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Our New eCommerce Facebook Ads Strategy for Finding New Audiences with High ROAS

Inflow Insights

We’ve developed a framework for structuring eCommerce Facebook Ad campaigns, which initial results show can achieve 3x ROAS while targeting top-of-funnel cold audiences in a new way. We think it’s a big advantage to target these audiences, because typically eCommerce brands limit their campaigns to high-frequency remarketing that targets existing audiences for immediate sales. At Inflow, we work with dozens of eCommerce companies to generate sales through Facebook Ads.

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Google Shopping: How to Set Up, Optimize, and Execute Your Campaigns

Inflow Insights

Who We Are: At Inflow, we work with dozens of eCommerce companies to increase traffic, conversions, and sales. Whereas with Google Shopping ads, it looks and feels like you are on an eCommerce listing page already. Conversion Optimization eCommerce Marketing PPC SEO

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49 Tips & Strategies for Successful Holiday Marketing Campaigns


For most, the answer is a resounding “not yet,” which means there is no better time than now to start thinking about your holiday marketing campaigns. Bill Widmer, Ecommerce SEO & Content Marketing Consultant. Starting early can help marketers avoid rushing later.

7 Reasons Why Ecommerce Sites Need Affiliate Marketing


Marketing your ecommerce business involves testing, optimizing, and ensuring your brand message attracts customers to act, all while being ROI-positive. If only there was a marketing tactic that allowed you to pay for marketing dollars, after the sale occurred.

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January 2020 Marketing News Recap

ROI Revolution

Welcome to the first monthly marketing recap of the new decade! Our January 2020 marketing news recap takes a fresh look into Amazon’s end-of-year profits and Spotify’s podcast success. Marketing News Highlights. January 2020 Marketing News: Wrapping Up.

30 Proven Ways To Drive Ecommerce Traffic and Conversions To Your Online Store


How to Drive Ecommerce Traffic and Convert Customers. This is us leading you to the ecommerce waters – it’s now up to you to drink. But, how exactly do you increase ecommerce traffic? BigCommerce does this for the ecommerce industry. Ecommerce is, of course, no different.

Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success


Now, it’s time to pick, pack, ship and take a look at your marketing campaigns to see which won, which lost and what that may mean for your 2018 marketing initiatives. It’s also time to check out what happened at large in the ecommerce industry during Cyber Week 2017. Marketing.

December 2019 Marketing News Recap

ROI Revolution

Welcome to the final monthly marketing recap of 2019! For our December 2019 marketing news recap, we’ll be covering some of the biggest news in the digital marketing world since last time , including slowing Instagram growth, new privacy laws impacting the U.S.,

5 Mistakes Killing Your Retargeting Campaigns (+ a Framework to 10X Increase Their Efficiency in 2017)


I was once asked what the very first thing I’d do if I were to launch a brand new, startup ecommerce business. Like most marketing efforts, the recipe for success isn’t a sexy, breakthrough tactic. Both are ecommerce companies, but they focus on different verticals.

How to Turn Product Pages into High Converting Landing Pages [14 Examples of The Good & The Bad]


When referring to a marketing campaign, the usual questions are: “Are your landing pages optimized?”. “Do If only ecommerce customers arrived on your website in so linear a fashion. Don’t worry, I haven’t forgotten about the special case of ecommerce product pages and category pages.

Why Content Quality Matters for Your eCommerce Website

Inflow Insights

Do you want to keep the traffic from search engines coming to your eCommerce website? In past posts, we’ve outlined: How to develop a content marketing strategy for eCommerce websites. Creating content for eCommerce and scaling quality content production.

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How to Choose the Best eCommerce Agency for Your Needs

Inflow Insights

What would it look like to find the best eCommerce agency for your company? We’ll also share some decision-making criteria you can use when evaluating an eCommerce agency. Note: At Inflow, we work with dozens of eCommerce companies to increase traffic, conversions, and sales.

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November 2019 Monthly Marketing News Recap

ROI Revolution

Welcome to November 2019’s marketing news recap! This month has given us a lot to be thankful for in the marketing news world. Marketing News Highlights. Online influencer marketing continues to grow as a key strategy for brands to make new sales.

The Content Strategy to Triple Ecommerce Traffic (And Exactly How to Do It)


Let’s talk about ecommerce content marketing and it’s importance. So many online store owners and marketers ignore the power of content marketing. What is Content Marketing? Social Media Marketing: How Should You Share Your Content? 2X Ecommerce.

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How to Master Amazon SEO and Move Your Products up the Search Rankings in 2017


From there, we can use Amazon PPC to gather data on which terms help our listing convert and optimize for those keywords. Like really ugly: Thankfully, the market and the algorithm will penalize you for this type of behavior. Ecommerce Marketing Omnichannel Amazon multi-channel

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5 Ecommerce Trends that will Dominate 2018

ROI Revolution

With 2018 right around the corner, what are the ecommerce trends that retailers like you need to be aware of in the new year? So without further ado, here are five ecommerce trends that will help to shape 2018. Are you interested in learning more about mobile marketing?

5 Ecommerce Traffic Generation Strategies You Should Be Performing in 2019

Shopping Signals

You know what generally helps drive more sales for your ecommerce business? Fortunately, my friends over at Freeeup know all about helping ecommerce businesses grow. — February is a great month to think about ecommerce traffic generation strategies. And ecommerce traffic generation strategies is an area that you definitely do not want to ignore. This means using the top ecommerce traffic generation strategies available to you, starting today. (1)

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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

Identifying your key “marketing levers” is an approach every eCommerce business can pursue. In this post, we share our philosophy for identifying the best marketing metrics to focus on without getting bogged down in unnecessary details. How to Analyze Your eCommerce KPI’s.

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